Strategic and Operational Plan for Boutique Build Australia (2024)

Desklib provides past papers and solved assignments. This report details Boutique Build Australia's strategic and operational plan.

STRATEGIC AND
OPERATIONAL
PLAN
BOUTIQUE BUILD AUSTRALIA

Table of content
 History of the company
 Vision and Values
 Priorities
 Conditions and characteristics of market
 Strategies for marketing the company
 Strategies for the expansion of the
company
 Risk analysis

History of the company
 Boutique Build Australia is basically deals
in the buildings.
 This is Australia based company.
 This company was formed in 2013.
 It operates in Sydney metropolitan.
 The company works to make good
relation between supplier and customers.

Vision and Values
 Company vision is much clear to be best
in their field.
 Company strictly maintains its value:
1. Honesty
2. Work quality
3. Costumer faith
4. Innovation
5. Respect towards job
6. leadership

Priorities
 Key strategies
 Build high quality residence place to
achieve customer satisfaction
 Establish the name also in Queensland.
 High performance.
 Earn at least 10%profit.
 Ensuring all the parameters were
followed.

Condition and characteristic of
market
Construction companies are on boom
because as the population is increasing
day by day, so it is necessary to build
homes at high rate to full fill market
demand.
The housing industry association gives a
report that their will be great demand of
construction in near future

continue
 Company also have global vision as the
construction industry made 12 trillion $ in
the year 2018 which is 4.8trillion$ more
than previous year.
 Company also working on new innovation
to reduce carbon.
 Emerging countries will grow at higher
rate than the developed countries.

Marketing strategies
 First of all company aim is to be leader in
the field of construction
 Build comfortable and luxuries homes.
 To gain faith of consumer in the company.

Strategies for the expansion of
the company
 To communicate effectively with the
stakeholder.
 To make maintain quality of the work.
 To provide more services to the customer.
 Marketing and advertising of the
company.
 To make and achieve target growth.
 Offering effective price to the buyer.
 Inventing new technologies and new
design which look attractive.

Risk analysis
 Maintaining clear and effective
communication with stakeholder and
buyer.
 Attain product range and make it
effective.
 Be prepare for the future changes quickly
and accordingly.
 Making staff clear about their task.
 Plan the complete scenario.
 Making planning for the investment.
 Arranging the draft facilities.

continue
 Monitoring and making record of
expenditure.
 Identifying the available resources.
 Prediction of income.
 Quick reaction to feedback.
 Quality of work.
 Attractive designs.
 Skilled worker with high motivation.
 Easy payment modes.

References
 Michaelson, C., Pratt, M.G., Grant, A.M. and Dunn, C.P., 2014. Meaningful work:
Connecting business ethics and organization studies. Journal of Business
Ethics, 121(1), pp.77-90.
 Floyd, L.A., Xu, F., Atkins, R. and Caldwell, C., 2013. Ethical outcomes and business
ethics: Toward improving business ethics education. Journal of business
ethics, 117(4), pp.753-776.
 Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship
and sustainability in the age of globalization. Oxford University Press.
 Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill
Education.
 Cumming, J.J. and Dickson, E., 2013. Educational accountability tests, social and
legal inclusion approaches to discrimination for students with disability: A national
case study from Australia. Assessment in Education: Principles, Policy &
Practice, 20(2), pp.221-239.