BSBMGT605 Strategic Plan for Boutique Build - Leadership Report

This report presents a strategic plan for Boutique Build, a Sydney-based company specializing in high-quality designer homes. It outlines the company's mission, vision, and objectives, emphasizing a reliable network of contractors and a commitment to quality and professionalism. The plan assesses market characteristics, focusing on design excellence, superior materials, and thorough supervision. It also addresses expansion plans and potential risks within the construction industry, such as accidents, project delays, and cost overruns. The report highlights the importance of building strong customer relationships and adding value to their lives through a unique creative approach. Finally, it defines the roles and responsibilities necessary for successful implementation, referencing relevant literature on the construction industry and circular economy.

STRATEGIC
PLAN
(ASSESSMENT
2)
Name of the student:
Name of the university

INTRODUCTION
 Boutique Build is the culmination of a
'Tradie Change‘- 2013
 Based in Sydney
 Specialises in the design and build of high
quality designer homes for the Sydney
metropolitan and surrounding areas
 The company has been operational for
three years

MISSION, VISION,
OBJECTIVES
 Reliable network of dedicated
contractors
 Uphold the values of quality and
professionalism to Boutique Build’s
standards.
 To set the direction for the company
over the next three years, establish
strategic priorities

MARKET
CHARACTERISTICS
 Design excellence and exceptional
quality
 Built to a high quality by focusing on the
selection of superior materials
 Use of quality trades people, thorough
supervision and quality control
inspections
 Every customer is provided with a 12
month maintenance warranty during the

EXPANSION PLANS
 When any unforeseen issues arise,
they are there to help
 Every stage of the building process
is covered
 Well established relationships with
adelaide’s leading architects, builder,
designers, conveyancer’s, surveyors and
councils.

4 EXAMPLES OF RISKS
 The construction industry has a high rate
of accidents and a poor reputation for
coping with problems
 Many projects failing to meet
deadlines, cost and quality targets.
 In extreme cases the risk of time
and cost overruns can compromise the
economic viability of the project
 Subject to more risks due to long duration,
complicated processes, unpredictable
environment, financial intensity and
dynamic organizational structures.

COMPANY EXPECTATION
 Build the relationship
 Affinity and intimacy between your
brand and your customers
across all marketing channels
 Enabler of conversations, experiences,
relationships, innovation, progress, love,

ROLES AND
RESPONSIBILITIES
 Spend valuable time and cash on brand
 Need to do more than offer a product or
service
 Need to add value to customers’ lives
 Providing unique creative approach that
will give the feeling of right at home

REFERENCES
 Jones, P. and Comfort, D., 2018. The
construction industry and the circular
economy. International Journal of Management
Cases, 20(1), pp.4-15.
 Jin, X., Villari-Kohlert, R., Senaratne, S., Feng, Y.
and Zuo, J., 2015. Exploring safety
communication patterns in small work groups
in the construction industry: a theoretical
framework. Proceedings CIB W099: Benefitting
Workers and Society through Inherently Safe
(r) Construction, 9-11 September, 2015,
Belfast, Northern Ireland, pp.113-121.

THANK YOU