Business Plan: Creative Business and Management - Custom Boutique

This report outlines a business plan for a creative custom boutique, emphasizing the importance of innovation and customer satisfaction in a competitive market. The plan includes a vision to become a leading fashion provider, a mission to deliver innovative products, and goals to establish an online presence and achieve profitability within two years. A SWOT analysis identifies strengths such as customized products and reduced wastage, weaknesses including the challenges of online customization, opportunities in the high demand for fashionable clothes, and threats from market competition and economic factors. The report also details competitor research, consumer profiling, time management strategies, and a basic marketing strategy using the STP approach (Segmentation, Targeting, and Positioning). The marketing mix (Price, Product, Place, Promotion) is discussed, highlighting the importance of competitive pricing, customized designs, online distribution, and digital marketing. Finally, the report acknowledges inspirational entrepreneurs and concludes that a creative business approach is essential for effective management and market success. Desklib provides access to similar solved assignments and resources for students.

INTRODUCTION TO
CREATIVE BUSINESS AND
MANAGEMENT

TABLE OF CONTENTS
• INTRODUCTION
• Vision
• Mission
• Goals and objectives:
• MAIN BODY
• SWOT Analysis
• Competitors Research
• Consumers Profile
• Time Management Path for Business Idea
• Basic Marketing Strategy
• Inspirational person or Entrepreneur
• CONCLUSION

INTRODUCTION
• In order to achieve success in the competitive market these days it is essential to be creative
and overcome the fear of providing innovation and creative item to the customers (Hurriyati,
2021).
• In order to achieve success a new and creative business has been selected to be started with
the proper plan of customize boutique.
• It has been decided to open a boutique of know them to provide designer clothes to the
customers as per their needs on customized basis.
• The business idea contains stock of attractive clothes so that customers can be able to choose
effective cloth as per their needs and there dress can be stressed as for their body fit and
demands.

VISION MISSION OBJECTIVES
AND GOALS
•Vision
To became a leader in providing fashion out wears to the customers with effective designs and provide
customized designs as per their choice to provide them total satisfaction.
•Mission
The company has a mission to provide innovative and best value products to the customers with the motive to
enhance their services to the global market and follow the fashion trends and market changes with the latest
technology.
•Goals and objectives:
The company has a goal to start their business online to reach global customers.
The company has an objective to achieve a good profit within two years of the establishment of the business.
The company has a goal to provide best value products and maximum satisfaction to the customers with the
customised designs.

SWOT ANALYSIS
Strengths Weaknesses
 The customer's product which has been provided by the business is the
biggest strength as it helps to provide maximum customer satisfaction.
 Customised products also reduced the wastage in the organisation due
to change in fashion which is also a great strength for this business
idea.
 The business idea will help the customers to wear their favourite
designs according to their body fits and latest trends.
 Preparing one dress of different design is a challenging process and
can be costly also for the business.
 The increase off caused due to ration can make the products of the
store costly and unaffordable for the customers.
 Another weakness for the business can be the online presence of the
business as it will be difficult for the business to understand the needs
and wants of the customers in customisation on online platforms.
Opportunities Threats
 High demand of fashionable clothes in the market provide effective
opportunities to the business to get demands for the customised
products (Saukh, and Vikarchuk, 2021).
 The knowledge which has been gained by the business due to the
customisation will help them to grab the opportunities of designing
new clothes and get a brand image in the market.
 Availability of lots of boutique in the market creates a high
competition which is a great threat for the business.
 Low demands of party wear clothes due to covid-19 is also a great
threat for the business.

COMPETITORS RESEARCH
• There are so many stores in the market of United Kingdom
which provide customer used clothing options to the
customers (Su, 2021).
• These stores can create a great competition for the business
due to their physical presence but the trend and dependence of
customers on online stores can be a competitive advantage for
the boutique business.
• The company has many competitors in terms of their physical
stores among which two are banana moon clothing and
customized clothing.
• Both businesses provide customized products to their
customers which helps them to achieve great success in the
market.

CONSUMERS PROFILE
• In order to design a profile of the customers it is
essential to identify the problems that are facing
by the customers these days.
• There are many customers who are unable to get
the designs due to their bulky bodies and
heavyweight and uncomfortable in front of people
due to their fashion problems (IBURA, 2020).
• Apart from that there are many customers who are
unable to get their sizes on the big brands and are
so particular about their choices and requires a
customised dress as per their demands.

CONTINUE
• After going deep in the problems of customers it has been analysed that the customer was also required to
get their clothes is touched with the experienced tailor to provide the designs they want to wear.
• The customers who wants this customisation service are generally belongs to the age of 15 to 47 years
and it is included in the customer profile that the customers of the company will be of generally having
an age of 15 to 47 years.
• The problem which has been identified is the problem of so many people all over the world but the
business has decided to firstly target the market of United Kingdom with the help of their online
presence.
• In order to collect valuable feedback from the customers the business has register themselves on online
platform so that they can be able to provide the deliveries with the help of these online services and also
gain the valuable feedback of the customers for their improvement (Rohim, Diana, and Rofiq, 2021).

TIME MANAGEMENT PATH FOR
BUSINESS IDEA
• Time management is very essential for the
business to achieve success as delivery of
products on time will help the business to make a
good reputation in the market.
• Apart from this for a business like the boutique
business it is very essential to manage the time
and effective manner as there are many
organizations who adopt fashion in a very fast
manner which can create a lot of problem for the
business.

BASIC MARKETING STRATEGY
• In order to formulate effective marketing
strategy for boutique business it is essential for
the organisation to use STP approach.
• STP approach helps in segmentation targeting
and positioning of customers so that the
business can be even to target their customers in
effective manner.
• The STP approach for effective marketing
strategy of the boutique business is given in
next slides

SEGMENTATION
• Segmentation refers to the process of dividing the customers
on the basis of a homogeneous group in a business to target
them in effective manner.
• In order to segment the customers they can be segmented on
the basis of their age gender demographic area and many
more.
• For the purpose of making a basic marketing strategy for the
boutique business it has been identified that the customers
has been segmented on the basis of their age that is between
the 15 to 45 years and on the basis of gender both male and
female can be able to be targeted from the boutique.

TARGETING
• After segmenting the population of market
according to the segmented groups the
company is required to target the customers
with the help of various promotional activities
(Woyo, 2022).
• In case of boutique business the business has
decided to target the customers with the help of
social media campaigning as the people of age
15 to 47 years almost all customers on
potential customers of the company uses social
media on regular basis.