Customer Satisfaction Questionnaire: Boutique Restaurant in Melbourne

This assignment presents a comprehensive questionnaire designed to assess customer satisfaction in boutique restaurants located in Melbourne, Australia. The questionnaire explores various aspects of the dining experience, including food quality, service, ambiance, and pricing. It incorporates a mix of open-ended and closed-ended questions, utilizing Likert scales to gauge customer opinions on different attributes. The questionnaire is divided into five sections, addressing topics such as the frequency of visits, overall satisfaction, experience with quality and entertainment, and suggestions for improvement. The assignment also includes a reflective report that explains the structure and design process of the questionnaire, referencing relevant literature on customer satisfaction in the restaurant industry. The report details the steps involved in questionnaire development, from defining research objectives to validating the final product. The questionnaire aims to provide valuable insights into customer preferences and expectations, contributing to a better understanding of how boutique restaurants can enhance their offerings and improve customer satisfaction. The document is a valuable resource for students studying marketing, consumer behavior, or related fields, offering practical examples of questionnaire design and analysis.