Entrepreneurial Business Proposal: Choice Shoe Hub, Sydney, Australia

This assignment presents a detailed business proposal for "The Boutique Shoe Store," an entrepreneurial venture focusing on a combination of shoe and accessories. The proposal strategically plans to locate the store in Sydney, Australia, operating as a sole proprietorship under the name "Choice Shoe Hub." The store aims to cater to a diverse customer base, particularly targeting females aged 18-30 and males aged 20-35, offering a wide range of shoe styles, including plus-size options, to address a specific market need. The proposal outlines the company's mission, emphasizing high-quality products, customer service, and ethical sourcing, and defines key goals, including profitability, customer satisfaction, and market share. It also incorporates a business model canvas, analyzes ethical considerations, and provides financial projections, including revenue forecasts and funding sources. The document also discusses the organizational structure and marketing strategies for the business.

Running head: REPORT 1
Entrepreneurial business proposal
The Boutique shoe store
Student details:
12/25/2019

REPORT 2
Executive summary
The positive or effective operations as well as creating the loyal customer base would
permit the Choice Shoe hub to be profitable as well as successful. The Choice shoe hub will
provide great opportunity to the customers. The customers will be able to get shoe along with
accessories at one place. The Choice Shoe hub will render all types of stylish and trendy shoes. It
will also focus on the trends and style. It will include beautiful and trendy accessories. To
compete with competitors in the market, the Choice shoe hub will focus on the availability of the
plus-size shoes for the people who face difficulty in finding the shoes. The main targeted
customers will be females of 18-30 years as well as males of 20-35 years. The organization will
focus on its USP. The Choice shoe hub will provide the friendly and peaceful environment for
the customers. The customers can also get consultation with the experts in the shoe store. In the
following parts, overview of business idea, mission of the company, goals of business, ethical
issues, business model canvas as well as projection and feasibility is discussed and critically
examined. The following parts also discuss the organizational structure, projected revenue and
sources of funding available to the company.

REPORT 3
Contents
Introduction of business idea...........................................................................................................3
Mission............................................................................................................................................4
Goals................................................................................................................................................6
Ethical issues...................................................................................................................................7
Business model Canvas...................................................................................................................8
Projection and feasibility analysis.................................................................................................11
Organizational structure-............................................................................................................11
The sources of funding available for company-.........................................................................12
Forecasted revenue-...................................................................................................................12
References......................................................................................................................................13

REPORT 4
Introduction of business idea
The boutique shoe store will be a great combination of the shoe store as well as accessories store.
It will strategically be placed at prime location of Sydney. It will be organized as the sole
proprietorship in a name of choice shoe hub. In Choice shoe hub, the collection would include
the basic of comfortable sandal as well as flats to the fashionable style of boots along with shoes.
The Choice shoe hub will purchase different shoes of different colors, styles and sizes as per the
choice of customer through the different shoe producers and sales representatives. The higher
proportion of the products would be in the shoes and then followed by the different accessories.
The operational hours of the boutique shoe store would be 10 am to 7 pm on Monday to Friday.
The timing will be 10.30 am to 8 pm on Saturday. The store will not be open on Sunday. The
consumers would be capable to buy the shoes and accessories in a direct way from the website as
well as VIP show-case event. During the holidays such as in the season of Christmas and New
Year, there would be extended special hours selected. The company would take goods like shoes
and accessories as per the mission of company as well as the requirement of the customers in
relation to the size such as 5 to 13 along with best accessories (Seggie, Soyer and Pauwels,
2017).
Further, the primary targeted consumers of the Choice shoe store would be the females with the
great taste for high quality shoe, ranging from size 5 to 13. It will focus on all the types of shoes
such as heeled shoes, sandals, flats as well as boots. Most importantly, the company would focus
on the marketing of "plus size shoe." The reason is that the "plus size shoes" cannot be finding

REPORT 5
easily (Hvaas, 2015). The customers face the difficulty in finding the plus-size shoes. There are
limited options for the people requiring plus-size shoes. The company will focus on the
availability and production of plus-size shoe. There are various people including females who are
very limited as well as are actually missing out on a pleasure in the shoes fashion for the reason
that they have the harder period shopping for the shoe in size ten and above. Because of these
reasons, the Choice shoe hub would be one of the few retailers of the shoes who carry the
different shoes ranging from the size 5 to 13. The company will focus on all the females to get
and experience the best pair of designer along with smarter shoes. The number in the
Marketplace evaluation table states the number of females in the entire target marketplace
segment existing within ten miles of the venue of the Choice Shoe hub. The number for all the
categories is depended upon the current customer base of the local shoes along with the stores of
accessories. The company will also expect the numbers of web consumers. However, these
numbers are harder to be projected. They have been left out of the marketplace evaluation table
(Amit and Han, 2017). However, it is expected by company that it will have two per cent of the
sales in a first year to come from a website.
Mission
All merchandise would be acquired according to the mission of company. It would also be
purchased according to the customer focus of the shoe ranging from size 5 to 13 along with
trendy accessories. In addition, the administration of company would be depended on the
feedbacks of the customers, advices, complaints, requirements, needs as well as sales report to
address or remove some brands, sizes along with patterns. Further, identifying that the
marketplace for excellent shoes in extensive size is quite competitive utilizing greater retailers of
the shoes, the Choice shoe hub would reduce the competition by making focus on the particular

REPORT 6
specific niches, normally considering the different retail stores having expensive shoes, bad
quality as well as unavailability of the size of shoes (Clinton and Whisnant, 2019).
The Choice shoe hub would have3 main different missions. The first mission is developing the
higher quality and higher value relation with the consumer along with sellers. The next mission
is to make sure that the organization would deliver the reliable along with best products. It is also
required to make sure that the organization would deliver the products on the time to the
consumers. The organization would provide best quality in comparison of its competitors.
Subsequently, the third mission is to establish the reliable as well as effective management of the
company. In this way, the boutique business plan is intended to render the framework to ensure
the last factor to success is attained. The Choice shoe hub is set up as the business based on the
home, with a plan to expand in the boutique or store in an upcoming period. It would be the most
cost effective management, yet render the obligatory provision of the support as well as services.
The mission of the Choice store hub is to give the excellence, name-brand of the shoe along with
accessories in the collection of the style and size to hold the style in all the people (Itala, 2016).
In addition, the Choice Shoe Hub would also provide the friendly working atmosphere. It will
concern the diversity, inventiveness, and the hard work. there will be new and modern furniture
in the Choice shoe hub. There will 15 to 20 chairs for the customers. In addition, there will also
be one waiting room for the customers. The organization will also focus on the cleanliness for
creating better experience for the people. Moreover, the Choice Shoe Hub will establish the
friendly environment for the customer so that they can get suggestion and advice at the time of
selecting the best pair of the shoes as well as accessories. The customers will feel free to give the
feedbacks. These feedbacks will be helpful for the organisation to meet the requirement of the
customers and attract more customers (Boone, 2019).

REPORT 7
Goals
There are various objectives of the Choice shoe hub. It will run the operations to achieve the pre
determined goals or objectives (Linz, Zimmermann and Müller-Stewens, 2017). These are
discussed below-
1. The Choice shoe hub will render all types of shoes and beautiful trendy accessories at one
place
2. The main goal will be to get the fifty per cent profit margin in a first year of the business.
3. Further, it will be aimed at rendering the customer services, measured throughout the new
as well as repeat business related functions. The objective is that fifty per cent of the
consumers would return in the six months for the extra purchasing) as well as numerous
sales (the objective is that thirty per cent of the non running along with sixty per cent of
the running shoe sales are escorted by the additional purchasing).
4. It will create the market fashionable, stylish shoes, ranging from sizes 5-13, which would
provide the daily requirement of the people (Di Benedetto, 2017).
5. It will include trendy and beautiful accessories.
6. It will attain the net profit of 5,000 dollars by second year. In addition, it will get the net
profit of 15,000 dollars by five year.
7. It will also carry the collection of the shoe sizes along with pattern to fit any type of the
people such as young or aged.
8. It is also an objective of the business to render the consumers with superior personalized
consumer services within the environment of the south hospitality.

REPORT 8
9. It will focus on the advertisement as well as the promotion of the shoes traded by store. It
will try to access all types of the consumers in all the areas through the advertisement
along with other promotional means (Er, Astuti and Pramitasari, 2015).
10. It will try to make focus on the customer base to learn more about the Choice shoe hub.
11. It will create the better experience at the shoes store
12. It will reduce the problem of availability of plus size shoes for the taller people
13. It will also render the complementary services to the customers who buy shoes or
accessories
14. The Choice shoe hub will try to attract more and more customers by selling accessories.
15. It will focus on the different marketing strategies as well as approaches.
16. The Choice shoe hub will review the inventories along with sales on the constant basis.
17. It will also adjust the level of inventory consequently.
18. Most significantly, it would always stay on top of new and updated trend in the style of
shoes of people.
Ethical issues
The owner of the shoe store will face various ethical issues while starting the new business. If
someone owns the shoe store, how shoes are made, where they come from and even how they
are advertised can state the ethical challenges, which may either draw the attention of customer
or keep away the customer. It is required to being careful for the ethical challenges that can be

REPORT 9
helpful to create the smart choices to start the business. It can see that the individuals love the
bargaining. However, when the prices on the pairs of shoes or the accessories are too good to be
accurate, then the company can look at the fake. To end creating this mistake, the company
would make deal with the trustworthy wholesalers. It will pass the deal that appears very good to
be right (Gelinas, Sutton and Federowicz, 2019).
Further, it can say that the publicity over factory wherever labors, sometimes young people,
child, work for long hours in appalling as well as insecure conditions for the little payment made
by the retailers. The Choice shoe hub will focus on this ethical issue to fix this problem of labors.
Additionally, the choice shoe hub will keep the database of the ethically sourced shoes suppliers
to avoid the ethical issues. The company will not use the appropriate content and method to
promote as well as advertise the shoes and accessories of its store. The organization will provide
the shoes as per the best and fair trade policies (Parker, 2018).
Business model Canvas
There are various critical success factors to enhance the business operations (Vogtlander, et. al,
2017). These key success factors are discussed as below-
1. Advertising – this factor would be useful in getting the name and idea of the Choice shoe
hub out to people in the marketplace.
2. Place - Choice shoe hub would provide easy access for the clients and great visibility to
new people (Ladeira, et. al, 2016).

REPORT 10
3. Discreet - The new and visible location is more connected to a range of the company
providing shoes and accessories at one place. It can say that when the customers come in,
passer-by cannot think that they are looking for shoes.
4. Unique – The choice shoe hub would be exclusive store. The reason is that it renders the
best quality of shoes along with accessories at one place. It would be specialized in
providing satisfactory services and attractive products. It will be capable to solve the
problem of availability of the plus size shoes in the market.
5. The satisfaction of customer- it is the essential factor in whether the one-time customer
becomes the permanent customer. After getting the services or best quality products, the
customer would also suggest this shoe store to their associates, colleagues, relatives and
members of the family (Guercini and Milanesi, 2017).
6. Image - The manager as well as staff would have best image with latest and new customs
Further, the business model states the new boutique shoe store that sells products such as shoes
along with accessorize. Choice shoe hub targets the females between the ages of 18 and 30 and
men ages of 20 to 35 years. The organization renders the value in the products offerings, the
loyalty reward programs, as well as best customer’s experiences. The objective of the
organization is to contribute the part of the profit to charitable cause that this is passionate about.
The revenue stream is wholly in the outline of web sale throughout website, as well as main cost
occurred involve the cost of inventories, marketing, managerial expenditures along with
merchant services. The organization has aligned itself with essential dealers of inventories, has
outsourced marketing, along with uses UPS shipping to render product to the people. It is stated
below-

REPORT 11
Key partners –
1. Marketing company
2. Shipping company
3. suppliers
Key activities –
1. marketing
2. shipping
3. loyalty towards the
customer services
Value propositions –
1. Brand name
2. Reward program
3. Customers
experiences
4. Contribution to the
charitable trust
Key resources –
1. Human being
2. Merchandise
inventories
3. Platform of
transactions
Customer relationship –
1. Selection of self
service, or
2. the personal help
3. Both such as personal
help and self service
Customer segments –
1. Women 18-30
2. Men 20-35
Cost structure –
1.Repair and maintenance
2. salary and wages
3. furniture
4. shoes and accessories cost
5. cost of infrastructure
Channels –
Web sales
Revenue streams –
Make transaction at fixed
price

REPORT 12
Projection and feasibility analysis
To start the new business, it is significant to make focus on the organizational structure,
forecasted sources of fund as well as earning in advance (Kormann, et. al, 2016). The
projection’s costs, revenues along with expenses would be useful to run the business related
function in the effective or smooth way.
Organizational structure-
It is important to make focus on the organizational structure of the company. The organizational
structure of the Choice Shoe Hub is discussed as below-
Structure of organization Number of employees
Sales associate 10
Consultants 3
Operations assistants 5
Accounting team 3
helpers 4
The sources of funding available for company-
The salon service does not need the massive assumption according to the nature of business.
However, the business would need the initial outlay. The initial outlay is discussed as below-
Expenses Amount (in dollars)