This report presents an individual and reflective analysis of British Petroleum (BP), examining its macro and micro environments. The report begins with a PESTLE analysis to assess the political, economic, socio-cultural, technological, legal, and environmental factors impacting BP. It then explores the microenvironment, identifying key stakeholders and applying Porter's Five Forces to evaluate the industry's attractiveness. An internal analysis utilizing the VRIO framework assesses BP's resources and capabilities. The report concludes with a SWOT analysis, synthesizing the findings to identify strengths, weaknesses, opportunities, and threats, providing insights for strategic decision-making. The report also includes a discussion of the benefits and impacts of Porter's Five Forces.