BP Global: Promoting Fuel Cards Through Digital Communication Mix

This report provides an analysis of the digital communication mix that BP Global can utilize for the effective promotion of its fuel cards. It focuses on key digital marketing strategies such as email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. The report emphasizes the importance of designing emails with customer perception in mind, leveraging SEO techniques like content creation and link building to enhance website visibility, and utilizing video sharing for better customer communication. Additionally, it highlights the role of social media platforms in sharing information about fuel card benefits and fostering customer relationships through direct communication and understanding client needs. The ultimate goal is to improve customer satisfaction and drive sustainable business development through these digital channels.

Communication
TASK 2

Communication Mix
As per the detailed study, in order to have effective promotion
of fuel cards the management of BP Global can focus on digital
communication mix. Classification of factors can be as
 Email marketing
 SEO
 PPC
 Social media, etc.

Email
 It has been noticed that email marketing is considered as one of
the earliest forms of digital marketing. It can be used by the BP
Global to create awareness among customers about fuel cards.
 It will attract more and more customers.
 However, it is significant for business entity to make sure that
the email must be designed as per perception of customer.

SEO
 SEO is referred as search engine optimization art that is enhance
website visibility.
 By having proper learning about the SEO the managers can
promote its fuel cards in the market. It may also lead business to
impressive level of success.
 There are various methods that can be accessed by the
organisation such as content creation, outreach, blogging & link-
building.

Video Sharing
 Video sharing is also one of significant method that can be used
to have better communication with customers so that goals and
objectives can be accomplished.
 With an improved focus on this technique the management can
easily promote its fuel cards.
 It will lead business to impressive level of success.

Social Media
 Social media is also a method that can be used by the
management of BP Global to have sustainable development.
 Information can be shared on different social media plat forms to
promote fuel cards.
 Company can also share benefits and values that a customer can
attain by having use of fuel cards.
 It will also attract more and more customers so that goals and
objectives can be accomplished.

Social media use for better
relationship
 Along with this, company can have better relationship with
customers by using social media.
 With an assistance of social media direct communication can be
accomplished which is beneficial to have better relationship with
customers.
 Client need can be evaluated in appropriate manner that allows
to design strategies in appropriate manner.
 These kinds of aspects are beneficial for better customer
satisfaction and customer relationship.

Refrences
Charlesworth, A., 2009. Internet Marketing: A Practical Approach.
Routledge.
Jones, K. J., 2008. Business-to-Business Internet Marketing: Seven
Proven Strategies for Increasing Profits Through Internet Direct
Marketing. Maximum Press.
Landry, T. D., Arnold, T. J. and Suter, T. A., 2015. Theoretical
Perspectives of Online Community: Managerial Insights and
Research Agenda. Springer International Publishing. pp.207-
207.