This report provides a comprehensive analysis of BP Oil's business strategy, examining the impact of the macro environment using PESTLE and stakeholder analysis. It identifies the company's internal capabilities through VRIO analysis, evaluating its resources and competitive advantages. The report also applies Porter's Five Forces model to assess the competitive forces within the market sector, followed by devising strategies to improve BP Oil's competitive edge and market position. Furthermore, the report formulates strategic planning for BP Oil, with tangible goals, and also includes a critical analysis of leadership theories and approaches. The report aims to provide a complete overview of BP Oil's strategic direction and potential improvements. The report covers the Pearson BTEC Level 5 Higher National Diploma Business assignment brief, Unit 32.
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