BP PLC Company Overview Report

This report offers a comprehensive overview of BP PLC, a multinational oil and gas company. It begins with an introduction to the company, its history, and key facts, followed by a SWOT analysis highlighting its strengths, weaknesses, opportunities, and threats. The report delves into the company's background, including its controversies and involvement in environmental issues. A literature review is included, referencing relevant studies on BP and the oil and gas industry. The methodology section details the research approach, data collection methods (both quantitative and qualitative), and data analysis tools used. The report concludes with a discussion of the limitations of the study and references cited sources. The report uses secondary data collected from the company's website and other reliable sources to provide a thorough analysis of BP PLC's current position and future prospects within the competitive energy market.

Running Head: B.P PLC
Overview of the B.P PLC

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Table of Contents
ABSTRACT....................................................................................................................................................2
Introduction.................................................................................................................................................3
Literature Review........................................................................................................................................3
SWOT ANALYSIS...........................................................................................................................................4
Background of the Company.......................................................................................................................5
Key Facts......................................................................................................................................................5
Number of employees: 74,500................................................................................................................6
Underlying replacement cost profit: $2.6 billion.....................................................................................6
THE HISTORY...............................................................................................................................................6
Brief Description of the Company...............................................................................................................6
DATA COLLECTION AND RESEARCH METHODOLOGY..................................................................................7
 Research philosophy: The research philosophy is one of the most important steps in the research
methodology, and it includes the assumptions on the base of the knowledge and the nature of it.......8
 Research approach..........................................................................................................................8
 Research Design :.............................................................................................................................8
 Data Collection Methods.................................................................................................................8
 Sampling: Using sampling we can reach to the various results that can be trusted........................8
References...................................................................................................................................................9

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ABSTRACT missing information about the whole project purpose
In this present paper, we will discuss the overview of the BP PLC company. It is one of the oil
and gas company, and it is a multinational company, and its headquarters are in the London,
England. It is one of the British petroleum, and it is one of the seven largest petroleum company,
and it is considered to be the one of the major company .It is on the sixth number when we talk
about that it is seventh largest one . In this, we have talked about the SWOT analysis and also the
company background. We have also thrown the light on the literature review, and we also talked
about that there is huge competition in the market so they should work on the quality of the
petroleum and should retain the same quality of the product.( Ridd, M. F., & Racey, A. et al.
2015 )
In this we have also talked about the data research and the methodology, and in this, we will use
the secondary data to do so and even we will collect the data from the website, and we also focus
on the qualitative data too. The data is really very complex to handle, but still, the data that has
been provided below are reliable and not uncertain..( D'Northwood, G et al. 2017 )

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Introduction missing info of the purpose of the project
B.P formerly known as the British Petroleum and it is one of the multinational oil and the gas
company. Its main headquarters are in the London, England. It is being operated in the 72
countries and every day it produces 3.3 million barrel per unit. . It is one of the renewable
companies who serve the biofuels and the wind energy. In this there have being an overview that
has been done for the company .The main purpose of the project is the highlighting the important
things related to the BP and talking about the what can be done to BP can be more efficient.
Literature Review
From the past study, we have concluded that or we can say that it is the past study of the author
Lydia Harrell he is the lecturer in the business and management in the Otago Polytechnic
Auckland International Campus, New Zealand. In this, it has highlighted that it is one of the
biggest company and it has benefited the market by coming up with the new products. He has
also done Value chain, Porter's Five P model and also explains the SWOT analysis.
It is he also said that the B.P also make use of the solar energy and it also makes use of the oil
and gas and the company is also depends not only one that is the oil and gas and the solar energy
also help in producing the oil and natural gas.
It also said that company is now contributing towards the corporate social responsibility because
the company has earned the maximum profit before only and now in the near future it is planning
to become wholly like this in order to maintain the brand image and the reputation of the
company.

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SWOT ANALYSIS (Xingang, Z., Jiaoli, K., & Bei, L et al. 2013 )
Strength  Planning to go for the Expansion by
using the technology.
 Focusing on the brand image
 Expansion of the pipelines to the
potential areas
Weakness  Going for the rectifying in the
damaged area so as to go for CSR.
 Conducting the training program in
order to focus on the good decision
making.
Opportunity  Save the brand loyalty by giving the
money back to the people or working
there.
 Overcome the lawsuit wisely so that
the company reputation can't be
affected.
Threats  To keep an eye over the competitors.
 Pipelines are being provided in many
areas by the other one
 Lowering the cost in order to make
the customers.

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 Seeing the competitor’s challenges.
 Giving offers to the public.
Industry Overview
Background of the Company
Its headquarters are in London, England. It is one of the largest oil and gas producing company
in the U.S .It has come across various controversies regarding the environment, pollution and in
the history, it has also come across in the matter of the Sea Gem incident in 1965 and also the
Gulf of the Mexico which was most recently got famous. It is also listed on the London stock
exchange and also now in the New York stock exchange.
It has come into various controversies that are regarding the environment and the safety of the
environment. In this there is political, economic, social, environment and legal issues are also
resolved in this too. The Porter’s Five Forces model is as follows:
Key Facts
Countries : 72
Number of employees: 74,500
Sales and other operating revenues: $183 billion
Underlying replacement cost profit: $2.6 billion

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THE HISTORY
It got started in the 1908 and the discovery of oil in the Persia and it has also transmitted from
the coal to the oil and the natural gas and now from the oil to the natural gas and now the new
mix of the energy and it also focuses on the renewable resources and it also ask in generating the
renewable resources. Now it has taken all the initiatives to make the company more successful.
Brief Description of the Company
Name BP plc.
Industries served: Oil and gas
Geographic areas served: Worldwide
Headquarters: United Kingdom
Current CEO: Bob Dudley
Revenue: $ 388.285 billion (2012)
Profit: $ 11.816 billion (2012)
Employees: 85,700 (2012)
Main Competitors: Chevron Corporation, Exxon Mobil Corporation, Royal Dutch
Shell plc. And many other oil companies.

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DATA COLLECTION AND RESEARCH METHODOLOGY
In this we will talk about the data collection and the Research Methodology and the this chapter,
we will discuss the methodology which is used to conduct the research. The chapter also includes
the research design, sampling and data collection procedures, data analyzing tools.
1. Research design
The research is exploratory in nature which mainly focused on the assessment of the industry and
internal environment of the company in order to improve the marketing strategy of the company.
The case study method is used to conduct the research study in order to gain the in-depth
understanding of the policies and strategies of the company. 2. Sampling and Data collection
procedures
• Quantitative research- Questionnaires
The aim of the quantitative research is to collect the perception of the consumers related to the
Uniqlo Company. The random sampling is conducted on the target audience of the company.
The sample size of the research is 100 which are conducting through sending questionnaire to the
respondents. The aim of the survey is to determine the consumer behavior, shopping patter,
brand image. The questions are formulated on the basis of research questions. The email ids of
the customers are taken at the time of online shopping and at the time of paying bill in the retail
stores. The questionnaire consists of ten questions which aim to determine the customer
satisfaction related to the products and services provided by the company. The customer data
was acquired through customer database in which the emails of the customers are provided by
the customers at the time of online purchase. The survey is conducted through online
questionnaire which is distributed among the one hundred twenty customers and the duration

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was three week. The response received from hundred customers and self-administered survey is
conducted due to the convenience of respondents. The closed ended questions are used in order
to collect the maximum information from the respondents within the specific period of time.
• Qualitative research- Semi-structure interviews
The aim of the semi structured interview is to determine the more information related to the
company, history, policies, potential problems, and future plans of the company. The qualitative
research aims to determine the maximum information related to the procedures, policies, and
financial position of the company.
3. Research setting
BP Is one of the petrol and oil company that is working on the manufacturing of the oil and the
gas . The aim of the research is to improve the market strategy of the company through primary
and secondary research. The primary research is oriented towards the internal analysis and
secondary research is towards the external environment analysis in order to determine the trend
of the industry and current situation as well as the assessment of the competitors.
4. Research ethics
The company information is accessed with the cooperation of the owners as the customer survey
is used to provide the potential benefits to the company. The company is also interested in
receiving consumer survey analysis, but there are cost and time constraint.
5. Limitations–

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The limitations of the study include the lack of time and cost constraints. The research could
have been better but as the survey is conducted through using emails due to which there is a lack
of interaction with the respondents so the reliability of data is less.
6. Data analyzing tools
MS excel is used as the data analyzing tool in order to analyze the data in which charts, bar
graphs, and pie charts are used to analyze in the most efficient and effective manner (Sud et al.,
2016.

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References
D'Northwood, G. (2017). BP plc 2010–a case of linguistic legitimation?. Journal of applied
accounting research.
Thomas, D. C., & Benson, S. M. (Eds.). (2015). Carbon dioxide capture for storage in deep
geologic formations-results from the CO2 Capture Project: Vol 2-Geologic Storage of Carbon
Dioxide with Monitoring and Verification. Elsevier.
Ridd, M. F., & Racey, A. (2015). Introduction to the Petroleum Geology of Myanmar.
Geological Society, London, Memoirs, 45(1), 1-6.
Xingang, Z., Jiaoli, K., & Bei, L. (2013). Focus on the development of shale gas in China—
Based on SWOT analysis. Renewable and Sustainable Energy Reviews, 21, 603-613.

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