This report provides a comprehensive strategic analysis of British Petroleum (BP) within the global haulage industry. It employs several strategic tools, including PESTEL analysis to evaluate political, economic, social, technological, environmental, and legal factors impacting BP. The report also examines the industry life cycle, assessing BP's position through introduction, growth, maturity, and decline phases. A SWOT analysis identifies BP's strengths, weaknesses, opportunities, and threats, while the Five Forces model assesses industry competitiveness. The analysis considers BP's market leadership, operational challenges, and sustainability efforts, particularly in light of environmental concerns and regulatory pressures. This document is available on Desklib, a platform offering various study tools and solved assignments for students.