BPD2100 - Business Pitch: Apple's CSR Healthcare Initiative Vietnam

This document presents a business pitch outlining Apple's Corporate Social Responsibility (CSR) initiative focused on providing healthcare services in Hanoi, Vietnam. The pitch details Apple's commitment to investing 5% of its profits in CSR activities, including a healthcare campaign offering free health check-ups and potentially partnering with Pfizer for medicine supply. The document includes the company's mission and vision related to customer health and safety, an organizational chart, a SWOT analysis identifying strengths, weaknesses, opportunities, and threats, and specific objectives such as ensuring customer health and expanding the initiative. An action plan with expected completion dates for research, campaign setup, and service commencement is also provided, along with the financial investment allocated to the cause. This comprehensive pitch aims to secure investment and support for Apple's healthcare-focused CSR efforts in Vietnam.

Business Pitch
ASSESSMENT 3

About Apple
 Leading company that designs, develops and delivers computer
software, consumer electronics, hardware i.e. iPhone, iPad, tablet
computer, Watch, TV and others.
 Its Corporate Social Responsibilities (CSR) plans i.e. Global
Volunteer Program, workers empowerment, EHS (Employee Health
and Safety), Energy consumption, Clean Water Program,
environmental safety, waste management are held by Environmental
Initiatives President, Lisa Jackson

Business Case
 To invest 5% profits of
Apple in CSR activities
 To get supply of medicines
from Pfizer
 To invest in health care
campaign where free health
check ups will be provided
to people.

Location
Hanoi Vietnam

Mission and Vision
Vision: Safety and happiness of the customers is realised through good
health and healthy lifestyle.
Mission: The company's mission is to deliver the best to its customer
and not compromise in terms of quality. Further, inspiring people to
lead a healthy life style.

Organizational Chart

SWOT Analysis
Strength Weakness
The initiative is unique.
Services will be provided in free.
Strong brand image of Apple.
Only 5% of revenue will be invested which is
less to provide health services.
Severe conditions of the patient can not be
treated due to lack of resources.
Opportunities Threats
New initiative which has not been
adopted by telecom company in
Vietnam yet.
To increase the brad awareness of
Apple.
People have personal family doctors
People may not be comfortable in coming to
camps for health check ups.

Objectives
The main objective of the campaign:
To ensure good health of its
customer
To provide the best medical health
services as per the availability of the
resources with the entity.
Rapid growth of the initiative in
other countries as well
Strengthen the volunteers group
attached through it.

Action Plan
Particulars Expected date of completion
Start the research 01/08/17
Set up of campaign 01/08/17
Start proving services 01/01/18

Investment
The company is investing 5% of the revenue in this
cause which is equal to 286268.014.