BPIN 4005: Innovation and New Product Development at Samsung

This report delves into Samsung's product innovation strategies and new product development processes, focusing on products like Samsung smartphones and Smart TVs. It explores the theoretical frameworks, such as Moore's Technology Adoption Life Cycle and Roger's Diffusion of Innovation model, that underpin Samsung's approach to innovation. The report also highlights the importance of innovation for Samsung's performance and competitive advantage, emphasizing the company's commitment to research and development, its pioneering role in technologies like AMOLED and OLED panels, and its ability to gain market share through innovative products and services. The analysis includes Samsung's marketing strategies, risk mitigation efforts, and security measures for its products, ultimately concluding that product innovation and new product development are vital for Samsung's continued success and market leadership. Desklib provides solved assignments and past papers for students.