Business Process Management Stages with Amazon as Industry Example

This essay discusses the five stages of Business Process Management (BPM) using Amazon as a practical industry example. It begins with the Planning & Strategic Alignment stage, where Amazon identified gaps in its delivery practices. The essay then moves to Process Analysis, detailing how Amazon recognized the time-consuming nature of its existing processes. Next, it examines Process Design, focusing on Amazon's implementation of Amazon Prime and warehouse optimization. The Process Implementation stage highlights the use of technology to support these changes. Finally, the essay covers Process Monitoring and Refinement, emphasizing Amazon's continuous updates to improve customer experience and service quality. The analysis references academic sources to support its claims and provide a comprehensive overview of BPM in a real-world context. Desklib provides solved assignments and past papers for students.

Running Head: Business Process Management & Systems
Business Process Management &
Systems

Business Process Management & Systems P a g e | 1
Topic: Discuss the five stages of BPM through an example of the
current industry.
Business Process management is used in the organization to improve its current
business processes. The stages of BPM will be discussed in sync with the largest e-
commerce player Amazon.
Planning & Strategic Alignment
This is the first stage of BPM, where all the documents related to the current products,
services or the practices of the business organization are studied with a view to bring
improvement in its practices. The steps pivotal to the step are; Profile of the
organization, understanding of the primary, secondary and support services,
identification of the key performance indicators and process analysis (Buh, Kovacic &
Indihar Stemberger, 2015).
Amazon in this case, identified the gap in its practise of delivering the product to the
customers. The company wanted to deliver the goods and services to the customers in
the minimum time possible and increase the Customer satisfaction.
Process Analysis
This stage helps in visualizing the current practice in the system, or how things are
being done at present in the organization.
Amazon here realized that it takes products from the sellers, packs them and ships them
to the customers which are a time consuming process.
Process Design
This is the step when the organization has identified the bottlenecks or lacunae in its
current practices and it works in bring the change in its existing process.
The change Amazon brought at this stage is linked with launching Amazon Prime and
opening up of warehouse to stock the products from the sellers.

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Process Implementation
This is the actual implementation stage in the BPM cycle, implementation can be done
by the use of software and technologies, and the goals of the organization are put into
specific actions (Rosemann, 2015).
Amazon here used plethora of technology based products to implement operationally of
Amazon Prime and Warehouse management system.
Process Monitoring and Refinement
This is a continuous process in the business organization, and helps the organization to
refine the process by bringing changes which are significant to the new process.
Amazon here on a regular basis keeps updating its platform to provide better customer
experience and improve its service quality.

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References
Buh, B., Kovačič, A. and Indihar Štemberger, M., 2015. Critical success factors for
different stages of business process management adoption–a case study. Economic
research-Ekonomska istraživanja, 28(1), pp.243-258.
Rosemann, M., 2015. The service portfolio of a BPM center of excellence. In Handbook on
Business Process Management 2(pp. 381-398). Springer, Berlin, Heidelberg.