Brainlabs Digital Marketing Agency: Detailed Strategic Growth Plan

This report details a strategic growth plan for Brainlabs, a digital marketing agency, outlining its business plan, company overview, mission, vision, and objectives, which include a 15% revenue increase by the end of 2020 through cost leadership. It includes a situational market analysis, values and ethics considerations, and strategies using the STP framework for identifying and targeting profitable market segments. The report also discusses various sources of finance, such as bank loans and angel investors, budget formation, and exit strategies like mergers and acquisitions. The plan emphasizes leveraging internet use for growth and concludes that strategic planning is essential for sustainable development, referencing models like the BCG matrix and Ansoff matrix for opportunity analysis.

Planning
For
Growth

Table of Content
Introduction
 Business plan
 Company review
 Mission and vision
 Objectives
 Growth technique
 Situational market analysis
 Value and ethics
 Strategies
 STP
 Source of finance
 Budget formation
 Exit strategy
 Conclusion

INTRODUCTION
All business organisations operates as an economy strives in order
to achieve high growth in near future through formulating and
adopting adequate strategies and objectives. This helps in
gaining competitive advantages in the marketplace over other
players. With the help of this, company is capable to sustain for
a longer period of time in the competitive marketplace.
Basically for the SME'S, planning for growth is necessary as it
helps in enhancing their operations as well as inflate a scope to
become a large scale organisation. As it is termed as a strategic
activity that allows businesses in tracking their growth so that
they can make effective plans which will assist in increasing
profitability as well as business expansion.

Business plan
Business plan defined as a written document that shows the
objectives, strategies, methods, techniques will be
implemented in an organisation in order to accomplish
their goals in a specified period of time. Along with this,
it also includes company's overview, financial strategies
and plans which will apply to grow a business in a
marketplace. Within the context of Brainlabs, the detailed
business plan is prepared in order to grow and develop
within a market and take sustainable growth advantages
over competitors.

Company Overview
As Brainlabs is a small scale digital marketing agency
which has been operating in UK for many years as it
was founded in 2012 by Daniel Gilbert. The company
engaged in the provisions of paid search, conversion
rate optimisation solutions, AdWords integration etc.
for businesses. The headquartered of Brainlabs is
located in London, England, UK and the primary
investor of company is Livingbridge. Due to this,
company has a big goodwill with the local nation that
is UK and has approximated employees are 157.

Mission & Vision
Mission- The mission statement of Brainlabs is “To change the
future of digital world and create best company to work for
entire globe”.
Vision- The vision statement is “To leverage professional work in
order to become market leader of digital marketing agency”.

Objectives
The strategic objectives of Brainlabs is “To speed up their
revenue by 15% by the end of 2020 by focusing on the cost
leadership”

Growth technique:
As Brainlabs would adopt cost leadership in order to
control over the operational cost as well as attain high
growth in future.

Situational market analysis
This is being done by the Brainlabs in order to find out
the areas of strengths as well as identified
opportunities of company. This provides the
accomplishment of understandability of capabilities,
competencies as well as resources that can be
leveraged by a business in order to attain growth.

Values and ethics of
Brainlabs
The values of company Brainlabs includes integrity,
inspiration as well as simplicity through which the
company performs their operations and provide services to
their clients. Whereas, the company is committed to high
standards regarding perform activities in an ethical manner
with a aim of preventing criminal activities or conducts i.e.
fraud, corruption. This helps in avoiding the non-
compliance along with the applicable laws and regulations
as well as highly supports to the company in accomplishing
goals and objectives.

Strategies of Brainlabs
In order to know about the target customers in a new
market a company Brainlabs use STP framework that
aids in analysing the attractive market segments that is
to be targeted by the company where they can position
their offerings and strategies in order to earn profits.
Brainlabs can adopt STP framework analysis so as
they can examine the profitable market segments
easily. It can be discussed as follows:

STP
Segmentation: At the initial stage a company divided
their entire market into various segments that have
homogeneous characteristics as well as requirements
so that they can be able to meet their expectations in a
cost effective way.
Targeting: The company will be targeted their market
strategies on local segments or entire United Kingdom
and will emphasise on those people who belongs to
the age group of 25-40 years
Positioning: As the company Brainlabs will positioned
their offerings or services by appointing some
accessible agents which will help in providing these
services and promote their company or business.