Braithwaite Finance Ltd: A Social Media Marketing Plan for Expansion

This report outlines a social media marketing plan for Braithwaite Finance Ltd, focusing on leveraging social media platforms for business growth. The plan emphasizes utilizing digital marketing strategies to inform customers about business plans and upcoming offers through an official website and active social media presence. Key strategies include creating a Facebook page to engage with shareholders and stakeholders, using Twitter for frequent advertisements and updates, and establishing professional profiles on LinkedIn for higher authority managers. The report also highlights the importance of transparency in communicating business risks to customers and seeking feedback through social media channels. Ultimately, the goal is to enhance customer relationships, increase brand awareness, and drive business expansion in the equity trading industry. Desklib provides access to this and other solved assignments to aid students in their studies.

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Introduction
This portfolio will look to discover the ways of how the Braithwaite Finance Ltd will
look to grow their business through the use of the social media. The social media marketing is
considered to be one of the most important tools for the expansion of the business. The main
ways will be discussed in this outline or plan (Chaffey & Ellis-Chadwick, 2016).
The use of social media
As a part of the digital marketing, Braithwaite Finance Ltd will look to address the
situations in the best ways so they can inform their customers about their business plans and the
upcoming offers in the best modes (Ryan, 2016). They will have to open an official website
where they will demonstrate all the plans they will undertake to influence the customers. The
relationship manager of the company must have a good idea about the use of the social media
platforms (Armstrong et al., 2015). He must develop the proper ideas by which they will be able
to develop a good relationship with the customers. The customers generally wait for the best
offers in the equity shares that they could get from the company. The advertising through the
social media channels would be much effective if they are able to communicate individually with
the customers (Tiago & Veríssimo, 2014).
The relationship manager of the company Braithwaite Finance Ltd should look to open a
Facebook page so they could get in touch with the clients (Tuten & Solomon, 2017). They must
invite the shareholders and other stakeholders to like the page so they can get the important
updates whenever applicable (Erdoğmuş & Cicek, 2012). The managers should be able to utilize
their personal networks in support of the organizations. Thus they could be able to gain more
customers in their favor. They can also opt to be present in Twitter where the relationship

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manager and other higher managers could tweet about the recent success of the organization. The
frequent advertisements will drag the attention of the customers in a big way. The professional
profiles of the higher authority managers should be present on Linkedin (Miller, 2013). This
would influence the minds of the users in a better way. As they take the high business risks, they
should make their customers aware of these risks and insure the amount invested by the
customers (Berthon et al., 2012).
The customers should invest low amounts and Braithwaite Finance Ltd should follow a
transparent strategy by which they can convince the customers that they are very clear about
their goals. They can ask for feedbacks from the customers on the Facebook pages as well (De
Vries, Gensler & Leeflang, 2012). Then they can utilize these feedbacks for the common good of
the customers. The managers of Braithwaite Finance Ltd can also write blogs on the social media
about their journey of establishing the company and the ways they want to achieve their goals.
They should discuss about their chosen strategies with the customers and ask for their advices.
Conclusion
This paper can be concluded by saying that the outline for the growth of the business with
the help of the social media has been discussed here in this paper. The company Braithwaite
Finance Ltd will look to implement certain strategies to be popular in the social media platforms.
Thus they can manage their place in the equity trading industry.

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References and Bibliography
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Pearson Education.
Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social
media, and creative consumers: Implications for international marketing
strategy. Business horizons, 55(3), 261-271.
Chaffey, D., & Ellis-Chadwick, F. (2016). Digital marketing. Prentice Hall.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages:
An investigation of the effects of social media marketing. Journal of interactive
marketing, 26(2), 83-91.
Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand
loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360.
Fahy, J., & Jobber, D. (2012). Foundations of marketing.4
Miller, P. (2013). Social media marketing. The social media industries, 86-104.
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why
bother?. Business Horizons, 57(6), 703-708.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.

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