Comprehensive Proposal: New Information System for Brambles Limited

This report presents a comprehensive proposal for a new information system tailored for Brambles Limited, an Australian firm specializing in pooling unit-load equipment. The report begins with an overview of the organization, its vision, mission, and values, followed by an analysis of its external and internal environments using SWOT and Porter's Five Forces. It identifies problems and opportunities related to information systems and IT, particularly concerning supply chain management. The justification for a new system is provided, emphasizing the benefits of a supply chain management system. The report outlines system analysis and design considerations, post-implementation activities, and project, change, and risk management strategies. The goal is to enhance Brambles Ltd's service capabilities and achieve its organizational goals. The report concludes with a discussion of how the proposed system will support the company's strategic objectives, offering a detailed plan for implementation and operation.

Proposal Of New Information System

Table of Contents
Introduction......................................................................................................................................1
Overview of organisation............................................................................................................1
External & internal environment.................................................................................................2
Determination of problems along with opportunities in context of IS/IT...................................4
Justification of new system..........................................................................................................6
System analysis as well as design................................................................................................7
Post-implementation activities.....................................................................................................8
Project, Change and risk management.........................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Introduction
Information system is defined as aggregation of various pieces of equipments which are
involved within dissemination of data. It is referred to as software that aids organisations within
organising as well as analysing information. Basically, it implies a organisational, socio-
technical and formal system that is designed for collection, processing, storage as well as
distribution of information (Ben-Daya, Hassini and Bahroun, 2019). To understand the concept
of information system Brambles Limited is taken into consideration which is an Australian firm
that is specialised within pooling of unit-load equipment, containers, crates and pallets. It was
founded in 1875 and deals within Commercial & Professional services. This report comprises of
new information system which can be utilised by firm to amplify their services, overview of
firm, their external along with internal environment and market trends. Along with this, problems
as well as opportunities will be identified and their feasibility study is conducted for ensuring
that organisational goals can be attained. In addition to this, it involves system analysis as well as
its design and its testing. This also involves post-implementation activities and risk management.
Overview of organisation
Brambles Limited is a public firm which deals within Commercial & Professional
services that was founded in 1875 and is headquartered in Sydney, Australia. They are listed in
Australian Securities Exchange. Brambles limited provides their customers with reusable
produce crates, pallets and containers. The rationale of Bramble's is to connect individuals with
essentials of life via their share and reuse model. They are world's most sustainable logistic
businesses which enables them to serve their customers by minimising influence on environment
through enhancement in efficiency along with safety of supply chain. For this management of
Brambles Ltd makes use of network advantage, circular business model along with unique
expertise for leveraging key capital inputs within business for generation of relevant values for
their employees, shareholders and customers.
Vision: It involves commitment for creation as well as maintenance of culture that is
liable for delivering outstanding performance and outcomes. Along with this, it involves “to see
a world in which each child has access to education regardless of socio-economic background or
geographic location”.
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Mission: There statement comprises of “To be world's leading provider for innovative
business solution within support services as well as utilise outsourcing expertise for adding
values for customers. Furthermore, it also includes creation of superior shareholder values
among their people and enterprising spirit.
Values: For attaining mission and vision, Brambles Ltd is making use of certain shared
values which comprises of having a passion for success, commitment towards teamwork, people,
diversity and safety by developing innovative culture.
External & internal environment
It is crucial for organsiation to analyse the environment in which they are delivering their
services this includes both internal which prevails within the working environment along with
external that implies conditions that exist in market (Boiko, Shendryk and Boiko, 2019). For this,
Brambles Limited can make use of SWOT analysis as well as Porter's five force, they are
illustrated below:
SWOT: The strategic planning approach that assist firm or individuals within
identification of their assets, limitations, opportunities along with threats with respect to business
competition is referred to as SWOT analysis. In context of Brambles Limited, it is shown below:
Strengths Weaknesses
 They are global leaders within supply
chain equipments as well as solutions.
 Brambles Ltd have strong performance
within FY16 with up-gradation in FY17
guidance in terms of increased sales by
8% and almost 9% profit.
 Competitive edge is attained through
the network effect created by Brambles'
CHEP pallet operation.
 They have diversified workforce which
belongs to distinct geographies, culture,
race and educational backgrounds that
aids within upbringing of unique
 Weak EMEA markets (Europe, Middle
East and Africa) which leads to decline
within overall growth rate.
 Major dependency on markets on North
America (Chang, Wong and Chiu,
2019).
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methodologies and ideas for carrying
out their operations.
Opportunities Threats
 Brambles Limited has opportunity
within IFCO reusable plastic containers
business space within North America
and Europe.
 They can expand their operations in
emerging markets (Brambles SWOT &
PESTLE Analysis, 2020).
 Brambles BXB Digital's push into IoT
(Internet of Things) and big data
analytics.
 Recession within key global economies
will create a negative impact on
operations of Brambles Ltd.
 Influence will be created due to
fluctuations on currency.
Porter's Five Forces: This is a model that is liable for identification as well as carrying
out analysis with respect to five competitive forces that are liable for shaping each industry as
well as ascertain their strengths and weaknesses is referred to as porter's five forces. With respect
to Brambles Ltd, it is illustrated below:
Threats of New Entrants: This denotes threat that is being imposed by new players on
the existent. In case if industry is profitable then the barriers to entry will be low this, implies
that more number of firms (Chehbi-Gamoura and et. al, 2019). There will be a low threat
experienced by Brambles Ltd with respect to new entrants as they have developed enhanced
brand loyalty, long-term relationship with distributors as well as had made appropriate
investments wi proposal of new information systemthin research and development activities.
This enables them to furnish the sustainable economy.
Bargaining Power of Suppliers: This reflects pressure which is bring exerted on business
by their suppliers through adopting to various tactics such as minimising product quality, their
availability or enhancing prices. When suppliers have high power then it will cost to business
which will lead to increase within competition in industry by lowering profit along with growth.
But if opposite occurs then it will lead firm to have higher profitability as well as growth
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potential. Brambles Ltd have moderate bargaining power of suppliers as switching cost is not
very high and there is hardly any differentiation in products.
Bargaining Power of Buyers: It denotes the pressure which is created by customers on
business organisation. This force is liable to create an impact on abilities of Brambles Ltd for
attainment of business objectives (Colicchia and et. al, 2019). There is high bargaining power of
buyers as they are price sensitive and often look for service providers who provide services at
optimal prices.
Threat of substitute: The competitive environment is challenging when there is
availability of alternatives within market. High substitute threats illustrates that individuals can
opt for substitutes for accomplishment of their needs. It creates moderate impact on Brambles
Ltd as there are other strong players within the market like Schoeller Allibert, PalletOne and
PECO which provides them with high competition. For this it is important to bring in something
innovative through which loyalty of customers towards there services can be maintained
otherwise they can opt for other service providers.
Rivalry among existent competitors: This implies number of contenders that are present
within the market with respect to specific industry. There is high rivalry within the market in
context of Brambles Ltd as firms like Polymer Logistics renders strong competition which are
strategically diverse as well as target identical market. This factor will further increase in case if
Brambles Ltd is not able to maintain their customers in an effectual manner.
Market is evolving rapidly, this denotes that firms have to evolve themselves in an
identical manner which will enable them to cope up with needs of marketplace, their customers
and stand competitive within. Technology is growing and to have affirmative impact it is crucial
for firms like Brambles Ltd to opt for it as this will only enable them to carry out their processes
in a smooth manner. For meeting market requirements Brambles Ltd is making use of internet of
technologies for making smarter as well as sustainable decisions.
Determination of problems along with opportunities in context of IS/IT.
While rendering services within broad market, it becomes mandatory to analyse
technologies which will aid them to have impelling benefits. This illustrates that it is important to
identify the aspects which will hinder their operations (Dev and et. al, 2019). With respect to
Brambles Ltd, they have combined physical pallets, containers and crates with cutting edge IoT
technologies for illuminating supply chain in context of real-time data through which sustainable
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decisions can be formulated. For this BXIX or Brambles Intelligence Exchange which is an
artificial intelligence driven system that utilises data that is being attained from IoT enabled
assets for anticipation as well as addressing bottlenecks associated with supply chain (Jiang and
et. al, 2019). This lead Brambles Ltd to solve some issues like enhancing efficiency along with
food safety (by integrating data from first mile to last by which visibility can be attained and
products can be traced within the market) and monitoring the cold chain as well as reduce CO2
emissions (in case if multiple temperature breaches within transit then there exist high chances
that food will be rejected and thus it can be rerouted to food bank which leads to save transport
miles, cost associated, food waste and saves from transporting extra miles).
For dealing with the issues associated with collection as well as transformation of data
into products or services, Brambles Ltd has opted to make use of BXB Digital business which
will aid them within tracking of goods, optimisation of transportation operations along with
solutions as well as enhance efficiencies with respect to supply chain. Brambles Ltd needs to
capitalise on their unique positioning with respect to supply chain for enabling customer
collaboration as challenges related with sustainable development like optimisation of transport
networks, acknowledgement of food wastage as well as promoting sustainable usage of products.
Supply chain is considered as major issue which is being faced by organisation. But still all the
issues were not solved through this, like identification as well as response for long term trends as
volume of data and network of network is growing, it is crucial to transmute supply chain
through which smarter as well as more sustainable decisions can be formulated.
It is identified that problems which are being encountered by Brambles Ltd involves
issues with supply chain. Thus, it is crucial for the firm to make use of information system that
will enable them to deliver their services as per required standards and attain goals within
stipulated time frame (Kamilaris, Fonts and Prenafeta-Boldύ, 2019). The opportunity which is
available with Brambles Ltd is to make use of information system as this will simplify their
process of supply chain. The aggregation of technical as well as human resources which will
furnish with appropriate storage needs, computing, its distribution along with communication
with respect to information that is being needed by organisation is referred to as information
system. Basically, it will provide Brambles Ltd with an ability to process their data. It will act as
an appropriate opportunity that will allow them to expand themselves in other regions of EMEA.
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Justification of new system
Information systems denotes flow of data in working system of organisation by rendering
necessary details to their users by gathering data, processing it and communicate it to those who
needs this for carrying out different operations. With respect to Brambles Ltd, they can make use
supply chain management system to deal with issues of inventory management, forecasting and
warehouse management. The management of flow of goods as well as services which comprises
of all the processes that are involved within transformation of raw material within final products
is referred to as supply chain management (López and Ishizaka, 2019). This involves active
streamlining of business activities for maximising customer value for gaining competitive edge
within marketplace. It will aid Brambles Ltd within planning, controlling as well as executing
flow of activities which have to be carried out by them in an economical manner.
The benefits that will be rendered by Brambles Ltd include new efficiencies, minimising
cost, enhanced collaboration and attaining high profits. Through the usage of supply chain
management, firm will be able to handle orders along with forecasting. It is crucial for firm to
have capabilities for forecasting demands by which they can plan out their resources like pallets
and carets so that Brambles Ltd is able to provide services on time. It will assist organisation in
making sure that they possess appropriate raw materials and supplies whenever they are needed.
Stock management will be provided that will lead firm to optimise their stock through which
efficiency along with accuracy can be enhanced. Along with this, analytics will be carried out
which will lead to carry out analysis of performance along with evaluation of processes. This
will enable them within attainment of their goals.
Advantages
 The major benefit that will be furnished through usage of supply chain management by
Brambles Ltd is cost efficiency in terms of warehousing, minimisation of waste,
warehousing and timely attainment of objectives.
 SCM system assists within ensuring quality when there exist concerted endeavour for
keeping a stringent compliance check as it becomes critical for approving faulty products
(Ma, Pal and Gustafsson, 2019). Through this, Brambles Ltd will be able to improvise their customer care services for
attainment of higher revenues along with profitability and performance.
Disadvantages
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 This can be only utilised when there is appropriate coordination among all the department
of firms and if there exist loggerheads than it will lead to failure of system.
 For this, there is a requirement of trained employees who will be able to implement
supply chain management system in a required manner.
It is clear from above discussion, that SCM system will lead Brambles Ltd to have
impelling benefits and will aid them within effectual formulation of decisions. This will enable
firm to resolve the issues that are being faced by them (Metaxas, Chatzoglou and Koulouriotis,
2019).
System analysis as well as design
The process of collection as well as interpretation of facts by identification of problems
through decomposition of system within appropriate components is referred to as system
analysis. Through this, Brambles Ltd will be able to study their new system, i.e. supply chain
management system that will enable them to attain their objectives. System design is referred to
process that is involved within planning of fresh system through replacement of existent system
for satisfying their requirements. With respect to this, Brambles Ltd can opt for making use of
System development life cycle (SDLC) which is a project management model that is liable for
defining stages which are concerned within bringing project from initiation till its completion. A
software development team of Brambles Ltd is liable for deploying appropriate model. This
comprises of formulation of plans, system analysis, design, development, execution, integration
as well as testing, operations along with maintenance. SDLC can be utilised by Brambles Ltd for
implementation of supply chain management system. The stages with respect to this are
illustrated below:
Planning: Through this, organisation will determine whether there is requirement of new
system for attainment of strategic objectives. The rationale of this step is to determine scope
problem as well as identify solutions (Rabbani and et. al, 2019). Brambles Ltd faces issues like
acknowledgement of food wastage as well as promoting sustainable usage of products, inventory
and forecasting management.
System analysis and requirements: According to the problems or issues identified, it is
necessary to propose solution to deal with those so that firm can have desired outcomes. For this,
it is crucial to have different options and looks out for the best out of them. It can be ERP, SCM,
and data warehousing & mining or any other. Basically, in this case Brambles Ltd can gather
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information with respect to issues and available solution. Supply chain management system can
be utilised by Brambles Ltd to deal with issues related with inventory, warehouse and forecasting
management.
System design: This will aid Brambles Ltd to identify important features, operations and
specifications which will aid them to attain their functional requirements. In this context, it is
critical to determine the structure along with procedures for accomplishment of objectives
(Shukla, Tiwari and Beydoun, 2019).
Development: Here, the best options i.e. supply chain management system now flowchart
will be developed for ensuring that system is organised in an appropriate manner. This phase
illustrates end of initial process and here production will start. In this, training will be rendered
by instillation and change.
Integration & testing: This leads to quality assurance for determination that proposed
design will accomplish initial goals or not. With respect to this, testing will be carried out to
identify that whether end user accepts it or not. For this unit testing can be utilised so that each
aspect of supply chain management can be tested individually for ensuring that it is working
appropriately.
Implementation: This phase comprises of installation of newly developed system, i.e.
supply chain management system, here project will be put into production through moving
components and data from old system via direct cutover (Sittón-Candanedo and et. al, 2019).
This will lead Brambles Ltd to minimise risks and changes can be executed accordingly.
Operations & maintenance: This involves carrying out regular updates along with its
maintenance so that overall performance of the system can be amplified by adding new
capabilities through which requirements of user can be accomplished.
Post-implementation activities
The process for evaluation of whether the goals of projects are met or not are referred to as
post-implementation activities. This also involves that while formulation of a new system project
was managed in an appropriate manner or not. This also furnishes details associated with
whether the system is working at satisfactory level. It will provide Brambles Ltd with valuable
insight for attaining future projects as well as identify probable shortcomings which were
identified within SDLC (Sreekumar and Rajmohan, 2019). In this case, security perspectives
must also be taken into consideration by Brambles Ltd with respect to this documentation has to
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be made so that security standards as well as policies are noted Tracking is carried out for
making sure that variance is resolved in context of agreed-upon schedule. This will ensure that
operations are carried out for ensuring that business goals are being attained by implementation
of supply chain management (Yousefi and et. al, 2019).
Project, Change and risk management
The sponsors of project are top executives of Brambles Ltd. Project plan is developed for
addressing issues that are being faced by organisation. For this project team has to be formulated
who will be liable for carrying out certain role and responsibilities with respect to formulation of
new system. There will be a team leader who will ensure that system is formulated as per stages
illustrated within SDLC so that end user can have an apt solution for problems firm was going
through. But for this risk has to be taken as there is a probability that new system might not
render the required objectives entirely. As supply chain management system is developed there
will be an affirmative impact or a change which can be seen while Brambles Ltd deliver their
services (Ben-Daya, Hassini and Bahroun, 2019). Like, they will be able to forecast the demands
of their customers by analysing the pattern which is being followed by them. When food will be
delivered then it can be monitored so that it is delivered on time and any kind of wastage does
not occur. This system can be integrated with existent system BXB Digital business to have
impelling results. Information governance framework will be utilised to have appropriate
policies, metrics and standards for ensuring that information is utilised effectively while
formulating new system.
Conclusion
From above it can be concluded that, information system refers to set of components that are
being utilised for collection, storage along with data processing through which information can
be acquired. Different analysis can be carried out to analyse the potential of organisation and
market so that services can be offered accordingly to attain the better results. Furthermore, while
creation of new system it is important to identify issues which exist within existent system so
that accordingly solution can be formulated by which those shortcomings can be addressed.
Apart from this, it has to be done in a structured manner so system development life cycle is
being utilised and post implementation activities are carried out to identify that desired goals can
be attained or not.
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References
Books & Journals
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management: a literature review. International Journal of Production Research, 57(15-
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Boiko, A., Shendryk, V. and Boiko, O., 2019. Information systems for supply chain
management: uncertainties, risks and cyber security. Procedia Computer Science, 149,
pp.65-70.
Chang, H.H., Wong, K.H. and Chiu, W.S., 2019. The effects of business systems leveraging on
supply chain performance: Process innovation and uncertainty as
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Chehbi-Gamoura, S. and et. al, 2019. Insights from big Data Analytics in supply chain
management: an all-inclusive literature review using the SCOR model. Production
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Colicchia, C. and et. al, 2019. Information sharing in supply chains: a review of risks and
opportunities using the systematic literature network analysis (SLNA). Supply Chain
Management: An International Journal.
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