ADV202 Brand Design: Market Gap Analysis and Brand Promise Report

This report delves into the crucial aspects of brand design, emphasizing the importance of identifying market gaps and fulfilling emotional needs to establish a strong brand presence. It highlights how understanding customer emotions, aligning product offerings with consumer desires, and crafting a compelling brand promise are vital for success. The report also touches upon the role of branding in offering value to consumers, investors, and the wider community by addressing their needs and wants effectively. By clarifying brand standards and ensuring consistency, businesses can build trust and loyalty, ultimately leading to a sustainable competitive advantage. Desklib provides students access to a wealth of resources, including solved assignments and past papers, to further their understanding of these concepts.

BRAND DESIGN
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Table of Contents
Introduction......................................................................................................................................3
What is the problem or gap in the market place that needs to be filled?.........................................3
Who?................................................................................................................................................3
What need?......................................................................................................................................4
The Offer?........................................................................................................................................4
The Common Message?..................................................................................................................4
Conclusion:......................................................................................................................................5
Reference:........................................................................................................................................6

Introduction
In present days, brand design is a very popular concept through which the whole world can
identify the popular item with the help of their services and products. Therefore, it is known as a
concept, which helps in the translation process of an individual’s concept regarding their vision,
corporate culture, positioning and strategic concept in respect of brand into a visual image.
Therefore, brand management is considered a very popular factor, which is essential for any
types of business through which the popularity can reach to the success of the business. As per
the record the main goal of brand management [rocess is that through this process the brand can
differentiate own performance of an individual from the offerings of its competitors. In addition
to this noticeably to differentiate oneself from its competitors in the business market through its
services or products. Hence, with the help of brand design it assists this work visible along with
maintained communication process on this via different types of design measures. As the central
element of a brand which consider a logo. Therefore, a logo is known as an important part of the
brand design, which may be composed of one or more letters along with a combination of letters
and picture elements. Hence branding design is an important and essential aspect in business.
Therefore branding design is regarded as the well known process which involves in creating a
unique name and image for the selling of that particular products. In addition to this process also
affects the mind of a consumer, which is done through advertising campaigns along with the best
theme. Hence, the aim of branding is known to develop a secure business which is available in
the market through which it can attract the loyal customer level.

What is the problem or gap in the market place that needs to be filled?
In the case of the present scenario, the market gap is considered as a very common issue through
which it can untapped markets so that there is a lot of advantage. Therefore, it looks for the
niche, which helps to develop into them. As the present business markets consider as
fragmented, therefore the business needs more and more marketplace where it can explore niche
industries. Hence, this small industry is now comparing than big business giants for competition
such as Amazon, and eBay through which the business structures can operate across a global and
horizontal landscape (Bajaj and Bond, 2018). Therefore, to expand the customer base of any
business, with the help of gap in the market it can represent the opportunities for accompanying
through enhancing the awareness and developed the offers that are targeted by customers. Hence,
to penetrate in the business market, identification of the problem or gap in the market is known
as an important step.
Who?
What specific market segment?
A market segment is known as a group of people those have common characteristics and for the
market purpose who lumped together. Therefore, it is a unique concept in which market segment
is included (Chiou and Wang, 2018). In addition to this, marketers use different criteria for
developing a target market. Therefore, after identifying the requirements properly, along with
lifestyles, demographics and personality of the target consumer, each segment can be approached
differently by the market professional.
What need?
What emotional need will you fulfil?

In case of each profitable growth designing of branding also, invest more and more to optimize
the end-to-end customer experience. Therefore every aspect of customer interaction process such
as the company’s brand, products, promotions, and service offerings, on and offline etc. is
observed in this case. On the other hand, there are some strategies of the brand through which
customer identify them so deeply (Hsu et al., 2018). Therefore by the term “what” can represent
the term emotions through which their belief and demand of the customers can be expressed
regarding the offers of the brand. Hence to understand the emotions of the customers there are
consider the two terms such as need and want. This need is considered as a functional benefit on
the other hand want which is known as the emotion of the customers through which more
connective benefits regarding the business and offers of the brands can be expressed. Therefore,
it can be clearly stated that by reaching the emotional level of the customers, a business turns
into a brand in the mind of the customers (Scolere, 2018). Through the help of loyalty and
functional features of the business emotional connection can be raised in the mind of the
customers.
The Offer?
What does your product and/or service offer both the consumer, potential investors and the
wider community that differs from your competitors?
As per the assignment criteria, it can be stated that through the help of branding, product or
services offers happiness both to the customers, potential investors and the wider community.
With the help of branding service, the customers can understand value regarding the innovation
of a product. With the help of branded products or services, customers can fulfil their needs
along with wants and goals of their life (Chernev, 2018). Therefore a brand can solve each

problem of the life of the customers where it relates to different resources such as money, time,
and physical and psychic energy.
The Common Message?
What are the key messages from the above that come together to form the brand promise?
To keep the brand promise is known as very essential for the business. In the case of our society,
where a negative message can spread as more easy form just like the wind. Therefore, brand
promise is known as important to clarify the standards of the brand. In addition to this, it is also
important to the stakeholders for choosing a particular brand (Nguyen et al., 2018). Therefore
with the help of brand promise, the success of the brand can be described along with brand
promise can describe the consistency of the product chosen by the customers.
Conclusion:
Hence it can be concluded that branding is known as an important aspect in any business. As per
the assignment criteria, this report shows the brand relating different aspect where learners can
acquire the knowledge regarding its value in the business perspective. therefore with the help of
this report, all the issues can be identified by the students.

Reference:
Bajaj, A. and Bond, S.D., 2018. Beyond beauty: Design symmetry and brand personality. Journal
of Consumer Psychology, 28(1), pp.77-98.
Chernev, A., 2018. Strategic brand management. Cerebellum Press.
Chiou, S.C. and Wang, Y.C., 2018. The example application of genetic algorithm for the
framework of cultural and creative brand design in Tamsui Historical Museum. Soft Computing,
22(8), pp.2527-2545.
Hsu, C.L., Chen, Y.C., Yang, T.N., Lin, W.K. and Liu, Y.H., 2018. Does product design matter?
Exploring its influences in consumers’ psychological responses and brand loyalty. Information
Technology & People, 31(3), pp.886-907.
Nguyen, H.T., Zhang, Y. and Calantone, R.J., 2018. Brand portfolio coherence: Scale
development and empirical demonstration. International Journal of Research in Marketing,
35(1), pp.60-80
Scolere, L., 2019. Brand yourself, design your future: Portfolio-building in the social media age.
New Media & Society, p.1461444819833066.