This research project investigates the impact of social media channels on enhancing brand equity, focusing on a case study of A1 Communications, a UK-based business-to-business communications provider. The report begins with an introduction outlining the research's overview, significance, background, aims, and objectives, including a Gantt chart for project management. Chapter 2 provides a comprehensive literature review, exploring the benefits of social media for small and medium-sized enterprises (SMEs), the role of brand equity in driving sales and profitability, and the specific impact of social media channels on A1 Communications' brand equity. The research methodology, detailed in Chapter 3, describes the types of research, design, philosophy, data sampling, collection approaches, and ethical considerations. Chapter 4 presents the data analysis. The study aims to identify the benefits of social media for SMEs, determine the impact of brand equity on sales, and assess the role of social media in improving A1 Communications' brand equity, culminating in recommendations and a conclusion in Chapter 5. The research utilizes both qualitative methods and social media analysis to explore the dynamic relationship between digitalization, branding, and customer engagement, providing insights into how businesses can leverage social media to strengthen their market presence and brand value.