Brand Experience Journey: Audience Engagement and Touchpoints

This report provides a comprehensive analysis of the brand experience journey, focusing on audience engagement, brand identity, and touchpoint details. It explores how organizations can enhance their brand journey by delivering promised functions and services to the targeted audience. The report includes an audience brand experience map, which visualizes customer interactions with the brand, and a brand story that outlines the culture and values of Anthem, a company aiming to break communication barriers for individuals with hearing disabilities. Furthermore, the report delves into Anthem's brand identity, highlighting its use of advanced technology to create innovative and aesthetic music experiences. A competitor analysis identifies key players such as Oticon, Sony, and Phonak, while a SWOT analysis evaluates Anthem's internal factors. The report concludes that organizations should focus on both tangible and intangible benefits to attract a larger audience and maintain sustainability in the market, ultimately achieving a competitive advantage. References to relevant academic articles are also included.