This report provides a comprehensive overview of brand management, focusing on how brands are built, managed, and leveraged over time, both domestically and internationally. It differentiates between line extension and brand extension, using Apple as a case study to illustrate strengths and weaknesses. The report also examines collaborative and partnership agreements, such as Apple's partnerships with Salesforce and Accenture, and discusses various techniques for measuring and managing brand value, including cost-based brand valuation. It emphasizes the importance of branding strategies in developing effective products and satisfying customers, concluding that a strong brand image is crucial for creating a loyal customer base and capturing the market. Desklib provides access to this and other solved assignments to aid students in their studies.
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