Analyzing Brand Loyalty's Impact on Global Business Productivity

This project evaluates the significance of brand loyalty in enhancing business productivity for a global firm. It begins by defining brand loyalty and its importance in driving customer retention and sales. The research objectives include understanding factors that improve business productivity, critically evaluating the impact of brand loyalty, identifying related issues, and recommending solutions. A deductive research approach with positivism philosophy is employed, utilizing secondary data sources analyzed through qualitative methods. The findings emphasize that brand loyalty significantly contributes to business growth by ensuring repeat purchases and positive word-of-mouth. The project concludes with recommendations for fostering brand loyalty and acknowledges limitations in the research approach, offering valuable insights into leveraging brand loyalty for sustainable business success. Desklib provides this and many more resources for students.

Running head: IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
Importance of brand loyalty to improve business productivity for a global firm
Name of the Student:
Name of the University:
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1IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
Table of Contents
Introduction..........................................................................................................................3
Critical literature review......................................................................................................4
Methodology........................................................................................................................6
Findings from secondary research.......................................................................................9
Discussion of the findings.................................................................................................10
Conclusion.........................................................................................................................11
Recommendations..............................................................................................................11
Limitations.........................................................................................................................12
References..........................................................................................................................13

2IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
Project title: Importance of brand loyalty to improve business productivity for a global firm
Introduction
 Background of the study
Development of the branding in the organization is considered as the key in order to drive
the customers to the business. It is also important to focus on the consumer resonates with the
brand that is likely to purchase again. Hence, creating loyal image for the customers ensures the
continued success as well as assist in driving sales of the products as well as services provided
can be helpful for the organization (Ramanathan, Subramanian & Parrott, 2017). The Pareto
Principle has stated it that nearly 80% of the future revenue of the organization will come from
20% of the customer base. Justification
In other words, brand loyalty has an important role in order to increase productivity of the
business as it shows interest of the consumers towards a specific brand. It helps to develop
imperative that concentrates on developing loyal and retain customers for long time. Hence, it is
important to emphasize on improving brand loyalty for the organization.
In the research, Critical literature review, methodology, findings from secondary
research, discussion of the findings, conclusion, recommendations and limitations are presented.
In the study, secondary research analysis will be done based on the topic. It includes critical
literature review regarding the previous literatures and developing proper understanding
regarding the significance of brand loyalty and enhances business productivity. Research aim and objectives

3IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
The research aims to evaluate the importance of brand loyalty to improve business
productivity for a global firm. The objectives are followed.
 To understand the factors for improving business productivity
 To critically evaluate the impact of brand loyalty on business productivity for a
global firm
 To find out the issues related to creating brand loyalty and improving business
productivity
 To recommend solutions for overcoming the issues
 Research questions:
 What are the factors for improving business productivity?
 What is the impact of brand loyalty on business productivity for a global firm?
 What are the issues related to creating brand loyalty and improving business
productivity?
 How the issues can be overcome?
Critical literature review
 Overview of the topic
Brand loyalty can be defined as the positive feelings for a brand as positive feelings for
brand as well as dedication to buy the same product and service repeatedly for present as well as
future from the particular brand. Brand loyalty is the procedure where people purchase products
and same manufactures repeatedly. In addition, it is important to improve the process. On the
other hand, brand loyalty is considered as tendency of the customers to buy the products and
repeat the purchase process for the procedure (Saeidi et al., 2015). On the other hand, it is

4IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
important to lead the process through consumers and higher revenues as well as referrals with the
customers. In this perspective, having a loyal customer base, it is important to assist a business
pushing the past competitors as well as provide competitive benefits. It requires success of the
marketplace. The organizations with strong brand loyalty, the customers repeatedly purchase
products that can assist marketing messages of the competitors.
The organizations with strong brand loyalty will be evaluated for the customers
repeatedly buying the products as well as services about the change and marketing messages of
the competitors. Hence, increasing the opportunities of the organization would be helpful to
increase the process (Wang et al., 2015). Moreover, it is important to have higher sales compared
to brand loyalty. Factors of brand loyalty
Satisfaction of the customers is considered as the core aspect taken into the specific
process. It is important to depict that satisfaction of the customers actually depends upon the
quality of the products, price as well as quantity. Whether the price of the product is higher, the
quality of the product and the customer prefers purchasing particular product of the brand. Thus,
it is important fix the brand product (Vomberg et al., 2015). It has been pointed out that the
consumer satisfaction is important for the organization and the organization dealing with the
process of providing after the procedure of sales service to the customers in the electronic
products. However, the organizations and the customers preferring selection of the brands
providing the service level as well as the process. It is important to deal with the services to the
consumers as well as electronic products. On the contrary, the organizations avoid the process
that deals with fashion as well as cosmetic brands. In this process, the customers prefer selecting

5IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
the brands providing the satisfactory result (Wang et al., 2015). On the other hand, it is important
to develop the procedure for the result. On the other hand, it is important to develop the
procedure for the organizations and provide the satisfactory level services.
Impact of brand loyalty is important for the processing of demanding the productivity.
There are several researchers having several views about performance as well as continuing the
process and defined as well as the process of using the resources effectively and attaining the
goals. Various organizational performance of the organization has ability for achieving the
objectives as well as goals of the organization. In addition, it is important to focus on the
definitions that are propounded for providing organizational performance as the ability of the
organization. The organizational performance is considered as the concept of modern
management that suffers from the issues as well as resources in efficient way for attaining the
targets. It is important to set the process in order to achieve objective as well as goals.
Organizational performance is important for widely acknowledging the inconsistency that
can assist in defining performance and the actions associated with efficiency. The industries
drive the measurement for the organization through various researchers. The use of quantitative
data in the measurement of the organizational performance would assist in measuring
performance (Hair et al., 2015). On the other hand, the actions associated with relationship and it
involves with the issues such as satisfaction as well as growth of the organization. The industries
can drive measurement in making the process and include the variables in measuring
performance of the organization. It consists of the financial measurement regarding performance
of the organization.

6IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
Methodology
It is important to understand the theories and models related to brand loyalty and it
impact on productivity of the organization. It is necessary for understanding the method to
conduct the research in efficient way that can be achieved with the help of effective research
methodology. It also discusses proper structure of the research and ideas with proper selection of
methodological tools such as research philosophy, research approach and design of the research.
Research philosophy:
In the current research, positivism philosophy is selected by researcher for analyzing the
significance of brand loyalty and its impact on productivity of the organization. Hence, choosing
thee research philosophy would assist in carry forwarding the research in proper way (Mackey &
Gass, 2015). There are important philosophical aspect that exists for focusing the facts with the
analysis of the process. Selection of the research philosophy as positivism philosophy on several
methods such as qualitative as well as quantitative methods that increase the process and the
selection of pragmatism as well as realism have been rejected.
Research approach:
In the current research, deductive research approach is justified in the research. As the
research approach, it is important to select the proper research approach that allows the
researcher to refer the existing theories and concepts of brand loyalty (Taylor et al., 2015). The
researcher related the findings of data with existing data. It is also important to consider the
aspects that can allow analyzing the data and the process with the factors. Hence, selection of
deductive research approach is justified in the research.
Research design:

7IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
Lewis (2015) stated that the use of research design is important for carrying out the
research in right way. The research design tends producing significant as well as appropriate
conclusions. In the perspective, descriptive research design has been used. The specific research
can present a particular research strategy on the methods used in the research. In the research, it
is important to deliver the procedure and improve the process that can enhance the research
process. The strategy used in the research would be helpful to improve the process and data
analysis for the research.
Research strategy:
Several research strategies consist of action research, case study, survey and interview. In
the research, data are obtained from secondary data sources (Hur et al., 2014). The application of
secondary research strategy is proper as it allows researcher by collecting raw as well as
qualitative data from the sources as well as considering the viewpoint on analyzing the
significance of brand loyalty on productivity of the organization.
Data collection and analysis technique:
The data collection method used in the researcher for collecting data from the secondary
data sources (Vaioleti, 2016). It results raw as well as present data in terms of the impact of
brand loyalty on productivity of the organization. The data collected from the books, journals as
well as websites. The gathered data are analyzed with the help of qualitative data analysis
technique. It enables better study as well as analysis about the topic of research.
The data helps in making perception of the research while helping to extract data based
on the demands. Secondary data sources are helpful to provide the materials that can assist in
collecting raw data and directly catered based on the research topic. Qualitative data is helpful in

8IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
making the research effectively for the process (Leonidou et al., 2017). It is also important to
implement the process and improves the procedure through effective procedure. In addition, it is
important to generate effective process and provide theoretical aspect, which leads in
comprehending the process and data that can be helpful to record the large sample data.
Ethical consideration:
While gathering the data for the study, it is important to ensure that the research is
important for the organization as it follows the criteria for the research. The primary criteria is
ensuring that the participants joins in the data collection process. After finishing data collection,
it is important to disclose the process for the participants and need to be agreed on the particular
way that requires extracted from the authentic sources. It comprises the necessary criteria of
ethical consideration.
Findings from secondary research
The importance of brand loyalty that introduces the fact that the processing of business
management will be procured with higher ease and this is the one reason that the data
management of the business processing gets maintained with higher efficiency (Dangelic &
Vocalelli, 2017). In case the good will of the organization is maintained the major benefit that
the organization will be highly responsible for the growth of the organization as a unit. The main
advantage that the business firm will enjoy is that the brand acceptance of the organization
increases and this helps in increasing the global audience ass this is the sole reason that brand
loyalty is given such high position in the procurement of the business process.
Performance of the organization is theorized using financial as well as financial
measurement from perceptual as well as sources of the organization. On the other hand, it is

9IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
important for the organization to measure the objectives, as the organization is important for
managing the resources in financial for total level satisfaction. The organizations are important
for enhancing the procedure as it is helpful to enhance productivity of the origination.
Development of the company brand is considered as the key for driving the consumers to
the business (Cha et al., 2016). The consumers of Primary need to resonate with the brand and it
is likely purchasing the process can be helpful to improve the process. The significance of being
authentic as well as consistency is not negotiated in the organization. Customers are required to
count on the organization. It is also important to deliver the outstanding products as well as
services over the time.
On the other hand, it is important to maintain the process with the services as well as
products over time. Hence, processing a noble edge is important for the organization leveraging
noble edge effect. It is also important for the organization to improve the procedure and it is
required to enhance the process. Hence, involving the customers more in the business process
would be helpful to improve the service. In addition, providing value to the customers as well as
minimal discounts and offers would be helpful for the organizations can assist to keep eye on
quality of the task would enhance the process. It is also important to be responsive in the process.
would assist to send a message on the social media that makes the procedure in following the
individuals as well as trust would assist to enhance productivity of the organization.
Discussion of the findings
It is important to provide the manufacturing products and helps the organization to gain
competitive benefits. The organizations commit keeping the price of the products low as

10IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
compared to different brands, it is important for the organization that can be helpful for the
organization taking important steps for keeping the best quality of the product as compared to the
brands (Keller, 2016). On the other hand, loyal customers have potentiality turning into the
advocates as well as brand marketing strategy. A great method to nurture brand loyalty is
important for the rewards program. There are several organization enticed the consumers making
a buying process that can be redeemed for prizes as well as awards. Hence, it is important to
generate value in the most important way so that it helps in creating value as well as component
of brand equity of the organization (Dai & Chen, 2017). On the other hand, the organizations
need to provide the commitments for the brand in order to stick with the customers that can be
helpful to ensure quality of the products.
The main advantages that an organization will enjoy in the processing of the data
management if their organization due to the increase in the brand loyalty is as follows: -
• Values: With the increase in the brand loyalty, the most important aspect that is
enjoyed by the processing of the business management of the organization is that they do not
need to think about compromising the quality of the product (Chahal & Bala, 2017). This leads
to the fact that the quality of the product is maintained, despite the fact that the price of the
product might be kept high with high profit margin. The only concern that the organization needs
to understand d is that the quality of the product must be maintained and this is the sole reason
that the brand loyalty of the product needs to be very high.
• Customer Service: Customer Service is also one of the major concern that increases the
data efficiency and this is the main reason that the management technique can be performed with
the help of the brand loyalty. This leads to the fact that the client can convey their message

11IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
through proper communication platform and this includes the fact that the data management can
be proclaimed with the help of the platform that can be processed with the help of the
communication processing.
•Transparency: In case the brand loyalty is present, the organization can maintain a
transparency in the processing of their functionality and this leads to the fact that despite there
might be problems in the functioning technique (Kim et al., 2017). It gets easy for the processing
of the business management and this leads to the fact that the transparency in the functioning of
the entire process maintained to increase the functioning efficiency of the organization
•Social proof: Because brand loyalty of the business organization is high, it gets easy for
the organization to understand the demand of the global audience ad this acts as a reference that
helps them in understanding the business management of the process. This is the main reason
that brand loyalty is required in the processing of the business and this aspect refers to the fact
that the organization needs to face least competition in the processing of business management.
Conclusion
From the above study, it concludes that brand loyalty has an important role on
productivity of the organization. Brand loyalty is one of the sides of customers while sticking to
the brand as well as sales of the brand. It will be helpful to increase the brand as well as
productivity. However, brand loyalty is one of the aspects dealing with creation of awareness
among the large customer base regarding the brand.
Recommendations
In order to improve the brand loyalty, it is recommended doing the following.

12IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
 Keeping quality high depending on price of the product would be helpful to
improve brand loyalty that impact on productivity of the organization
 Involving the customers more in the process would be helpful to improve the
process
 In addition, soliciting feedback from the customers would assist to enhance the
process.
Limitations
The researcher has faced few limitations in the research. As fund for the research was
limited, issues were faced in the research. On the other hand, language was one of the barriers for
accessing the secondary data collection. Lack of money leads to not accessing the articles in the
research.

13IMPACT OF BRAND LOYALTY ON BUSINESS PRODUCTIVITY
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