Analyzing Brand Management: Google and Apple Brand Strategies

This assignment provides an overview of brand management, focusing on Google and Apple. It examines the importance of branding as a marketing tool, key components of a successful brand strategy for building brand equity, and different strategies of portfolio management, brand hierarchy, and brand equity management. The assignment also evaluates how brands are managed collaboratively and in partnership, both domestically and globally. Furthermore, it assesses various techniques for measuring and managing brand value, using specific organizational examples from Google and Apple, highlighting the strategic means through which these organizations aim to sustain their services and gain customer value.