Hunger Dreams: Brand Management Strategy for Australian Market

This report presents a comprehensive brand management strategy for Hunger Dreams, a food service company targeting the Australian market. It begins with an executive summary and table of contents, followed by an introduction that defines the brand's core concept, mission, and vision. The discussion section details brand positioning, logo design, tagline, and core values. The report then outlines the brand's marketing strategies, including an integrated marketing communication (IMC) mix encompassing advertising, personal selling, public relations, sales promotion, and direct marketing. A business analysis, including a SWOT analysis, is also provided. The report concludes with a summary of the key findings and a reference list. The report aims to provide a solid framework for launching and managing the Hunger Dreams brand in the competitive Australian food market, focusing on providing affordable and nutritious food options.