This dissertation investigates the significant impact of brand trust and customer satisfaction on brand loyalty. The research explores the influence of brand image on consumer purchase decisions within a competitive market, emphasizing the need for companies to cultivate positive brand perceptions. The study employs a positivism philosophy, descriptive research design, and deductive approach, gathering data from 100 customers using SPSS, correlation, and regression analyses. Findings reveal a strong positive correlation between brand trust and customer satisfaction, as well as between customer satisfaction and brand loyalty. The dissertation delves into factors affecting brand trust (consistency, promotion, customer testimonials, and reputation), customer satisfaction (customer experience, convenience, logic, and responsibility), and brand loyalty (customer service, rewards, and brand trust). The study concludes by linking the findings to the research objectives, offering recommendations, and suggesting future research directions to enhance brand loyalty through trust and satisfaction. This research is aimed at understanding the effect of brand trust by the customers so that it can lead to their satisfaction and increase their loyalty towards the particular brands.