Project Design, Implementation, and Evaluation: Brandcamp.com Analysis

This assignment provides a comprehensive analysis of Brandcamp.com, a music platform, focusing on project design, implementation, and evaluation. The report begins with an overview of Brandcamp.com, highlighting its function as a global community that supports artists and facilitates music discovery. It then formulates project specifications, including extensive social media integration and improved internal communication for registered users. The assignment identifies key factors contributing to project selection and produces a detailed project specification with activities, timelines, and resource allocation. A work breakdown structure and Gantt chart are also included to illustrate the project plan, covering various phases such as initial development, risk assessment, implementation, and monitoring. The project aims to increase the platform's profitability through technical advancements and effective business functions. Finally, the assignment concludes with a discussion of the project's monitoring, controlling, and reporting processes, including risk mitigation strategies and modified strategies to ensure successful project completion.

PROJECT DESIGN IMPLEMENTATION
AND EVALUATION [MANDATORY
UNIT]

INTRODUCTION
Project implementation can be derived as a phase in which vision and plan can become a
reality. With the help of it, logical conclusions can be achieved after evaluating, designing,
visioning, planning and applying all activities. In order to make it effective, this assignment will
consider the activities of Brandscamp.com, as it is a musical enterprise and has been founded in
the year 2008. It is a firm which works as global community and their fans discover music and
directly supports the artist who makes it. In this report, the following things will be covered such
as formulation of project, specification, breakdown structure etc. In addition to this, the main aim
is to draw technical implementation so that project can be executed effectively.
TASK 1
1.1 Formulation and record at least two possible outline project specification or Brandcamp.com
for project specification document.
Company overview
The Brandcamp.com is an online firm and it has founded in the year 2008. It is the firm
which works as global community and their fans discovers music and directly supports the artist
who make it. It provides revolutionary service and it also works as to break down barriers for the
self-released music. This firm takes innovative approaches so that their brand name can sustain
in market for long period. Bandcamp is the website which works as to offers to an artist page and
it works as to featuring information about the artist, social media links and listing artists page
featuring information (Paulheim, 2017). In addition to this, it can be said that Brandcamp.com
works as an agile company. This firm is currently looking to develop the new platform which
help to increase profits of an enterprise. In order to take the innovation process effectively firm is
looking over providing the services as extensive social media integration and improved internal
communication for registered users.
Extensive social media integration-
In this, social media platforms such as Facebook, Twitter. Linkedin and YouTube are one
of the great sources of communication. It allows the customers to give their feedback instantly.
There are thousands of organisations which are using social media platform to attract visitors. In
addition to this, to stay ahead in the competition marketers analysing number of transmission so
that firm can easily target the customers (Lee and et.al., 2018). The effective social media
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integration works as to develop brand and connects with user directly. Under this, social media
consolidation will be helpful in gaining deeper understanding of the visitors. It is effective
formula to refine marketing strategy.
Improved internal communication for registered user- In this, it is essential to develop
communication process so that all activities can be carried out effectively. The communication is
the system which is helpful to manage overall information and this will be facilitating growth to
an enterprise. Under this, it can be said that team work will be messy and disorganised activity
without centralised space to manage all individual components of the projects. It is one of
effective medium and it is helpful in making clear communication, collaboration, sharing and
works as to coordinate all activities which will be helpful in managing day to day activities. By
making good internal communication, the registered user can have effective accessibility,
connectivity and communication for all team members (Song and et.al., 2017). With help of it
face to face meeting also plays crucial role in terms to build effective team building. In addition
to this, it can be said that digital technology plays greater and effective role in terms to create
collaborative and communicative work environment.
1.2 Identify the factors which helps to contribute to the process of project selection.
The present report is based on business activities of Brandcamp.com, it is enterprise
which work as to takes the initiatives steps in order to take innovation so that a good and
effective music can be composed (Bastos and et.al., 2017).
Business function of Brandscamp.com-
To make the business function appropriately the Brandcamp.com is selecting social
media interaction technique so that long term innovation can be developed. In the current
scenario, the firm is working as to develop the new platform so that there can be increment in
profitability. With help of technical features, the more number of potential customer can be
targeted This is one of effective ways in order to organise the business activities in systematic
approach. In order to run the all function effective, the firm need to carry forward their business
activities appropriately.
The another business function is that it taking initiatives to provide customer assistance
with help of building social media integration with online platform. It can aids to sort out the
issues of customer in ease manner.
Technical advancement-
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The technical advancement brings the crucial advantage to firm. This kind of process will
be helpful in order to integrate business activities in most appropriate and effective manner.
Proper integration-
To make this integration proper the firm will work as to have the use of social media
features as are blogs, forums, wikis, news and announcements etc. It is one of effective social
media strategy which perform its function as to engaging the customers can perform its business
function (Yeh and Swinehart, 2018). The social media integration will work as to facilitating the
core function so that each function can be processed effectively.
1.3 Produce full project specification with activities and time line management
The needs and requirements of the project are needed to understand so that all operational
procedures can be carried out effectively. It is one of effective approaches which works as to
facilitate operational functions of an enterprise in effectual mode (Alencar, 2018). Here, the
following project specifications will be discussed in below context -
Scale of operation- This is a term which carries out all operational activities so that firm can
perform its activities appropriately. In this term, operating business at scale means allocating and
optimising the overall resources so that there can be achievement of greatest results and volumes
across the market segments. The Brandcamp.com is taking various initiatives in order to
determine the uses of operational activities so that it can be carried out effectively.
Times-frames- Under this, each activity needs to provide a particular deadline so that
operational functions of an enterprise can be carried out impressively. By providing effective
deadlines to the all functions, the operational functions can be done in timely manner. The
positive working and accomplishing of tasks will be essential function in order to set each
activity appropriately (Letonsaari and Selin, 2018). In this, it can be said that timeline will be
helpful in order to give a visual target in order to achieve each activity in the most appropriate
and timely manner.
Resources- It is also one of crucial steps as it is inclusive of material, labour, resources and all
other equipment. This works as to perform each function appropriately so that firm can have the
resources and it will be core parts in order to achieve its desired objectives. In order to launch
social media integration technique, the firm can able to run business activities in the most
appropriate mode. In this, adequate amount, labour, capital will play essential role so that social
media integration can be done effectively (Colquhoun and et.al., 2017). In order to accomplish
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the desired results, the firm can able to make better evaluation. To have desired results, it is
essential to have proper outcomes.
Business data- This document will be inclusive of the information about people, place, things,
rules and event which works in operating business appropriately. With help of all kinds of
relevant data, the firm is able to take better decisions so that plan can be framed effectively. In
this, the relevant information about time should be considered so that all things can be planned
systematically (Wang Qiao and Qie, 2017).
Standards- The firm should maintain the quality standards and it needs to be performed through
the project life cycle. Under this, it can be said that quality assurance activities needed to be
monitored, and managed and also by creating deliverables efficiently so that each function can
process its activities in an effective mode (Lee and et.al., 2018). In this, it can be said that quality
plan is one of the documents which together specifies process and each work is well performed
efficiently and in documented manner.
1.4 Produce an appropriate project plan for agreed project with use of suitable work breakdown
structure and Gantt chart.
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
To develop new platform
features for increasing its
profit.
36 days Thu 4/26/18 Thu 6/14/18
Auto
Schedule
d
Initial phase
(online sound and video
streaming for music
shows)
8 days Mon 4/30/18 Wed 5/9/18
Auto
Schedule
d
Setting goals and
objectives 2 days Wed 5/2/18 Thu 5/3/18
Auto
Schedule
d
Risk Associated 3 days Mon 5/7/18 Wed 5/9/18 3
4

Auto
Schedule
d
Proper adequate amount
of 4 days Wed 5/9/18 Mon 5/14/18 3
Auto
Schedule
d
communication plan 2 days Mon 5/14/18 Tue 5/15/18 3,4
Auto
Schedule
d
Development phase
(Online chat customer
service)
10 days Fri 5/18/18 Thu 5/31/18
Auto
Schedule
d
Operation plan 4 days Mon 5/21/18 Thu 5/24/18 3,4
Auto
Schedule
d
Identification of laws 3 days Tue 5/15/18 Thu 5/17/18 5
Auto
Schedule
d
Plan to mitigate risk 5 days Wed 5/16/18 Tue 5/22/18 5,6
Auto
Schedule
d
Preparation of structure 3 days Fri 5/25/18 Tue 5/29/18 8
Auto
Schedule
d
Properly implementing
the procedure (Extensive
social media integration)
6 days Tue 5/29/18 Tue 6/5/18
Auto
Schedule
d
Requirement of capitals 4 days Mon 6/4/18 Thu 6/7/18 8
Auto
Schedule
d
Technical expert person 5 days Mon 6/11/18 Fri 6/15/18 9
5

Auto
Schedule
d
Services of social media 2 days Mon 6/11/18 Tue 6/12/18 10,11
Auto
Schedule
d
Monitoring and
controlling process (smart
track search)
12 days Mon 6/25/18 Tue 7/10/18
Auto
Schedule
d
Monitoring process 2 days Mon 7/2/18 Tue 7/3/18 10,11,13
Auto
Schedule
d
Regular reporting 3 days Tue 7/3/18 Thu 7/5/18 14
Auto
Schedule
d
Conferences 2 days Mon 7/9/18 Tue 7/10/18 14,15
Auto
Schedule
d
Identification of risk 1 day Tue 7/10/18 Tue 7/10/18 17,18
Auto
Schedule
d
Investigating process 1 day Fri 7/13/18 Fri 7/13/18 18,19
Auto
Schedule
d
Modified strategy 2 days Mon 7/16/18 Tue 7/17/18 20
Auto
Schedule
d
Finish of assignment
(Improve internal
communication for
registered users)
2 days Fri 7/27/18 Mon 7/30/18 25
Auto
Schedule
Assignment closure 2 days Mon 7/23/18 Tue 7/24/18 20,21
6

d
Auto
Schedule
d
sign with all laws and
documents 1 day Thu 7/26/18 Thu 7/26/18 22,24
7

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TASK 2
2.1 Matching of relevant resources efficiently to project from given case study.
In order to accomplish objectives all resources and project outlets in relation to the firm
need to be performed in effectively manner. All relevant resources are taken so that appropriate
actions are needed to be carried. To carry out activities, the firm will be focussing over things are
resources, business data, scale of operation and other things. The scope of the study is defined so
that the main aim of developing the project can be known. With help of maintaining the
standards, quality results can be achieved and all things can be done appropriately. To carry out
the all activities effectively, it is crucial to have proper use of resources, working with agreed
time scale, use of technique that can aids to generate solutions and to undertake monitoring
development against the agreed project plan.
In this, it can be said that it is the most systematic and formal approach, which works to
practice performance and efforts so that there can be improvement in the performance. With help
of having appropriate data, the functions can be achieved. The effective data information will be
helpful in order to plan out the activities and with help of it, the firm is able to carry out its
business functions in the most appropriate manner (Lee and et.al., 2018).
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It is essential to have all information and data about the enterprise so that one operational
plan can be framed. In this way, planning and goal setting will be appropriate if all the resources
has been selected wisely. In order to process each thing in effective manner, it is essential to
match things with active resources. Thus, it is helpful in determining overall growth of an
enterprise. Under this, each activity will be planned and process can be done to attain the specific
details of the proposed plan. Here, components or elements must be done in such a manner
which is helpful to accomplish deadline successfully and with ease without compromising on the
quality.
2.2 Undertaking of proposed project in accordance with agreed specification.
In this, project specification is the kind of comprehensive description document and it
useful in terms to development of project. It contains all things as are goals, functions and details
required for development of team so that vision of client can be full filled. It is need to be dine in
order to get the depth description. In this, researcher gets the belief with help of which facts
regarding study can be achieved (Letonsaari and Selin, 2018). With help of it, depth information
can be identified. It defined as what is known to be true and what is believed to be true. The main
aim of quoted enterprise is to look over the online platform for customer to provide ease in
services. In order to implement the services for a social media integration, the firm will lay out
all things appropriately that can assist to customer within time-frame. It is useful in order to
encompassing the various tools to determine the specific research approach. It may be of many
types as are Positivism, realism, interpretivism, ontology and Axiology etc.
It is a plan and procedure which will be inclusive of assumption which must have
detailed method of data collection, analysis and interpretation. It can be divided into two
methods as are inductive and deductive. Under this, deductive approach works as to task the
validity of assumption and inductive technique will be use to contributes to the emergence of
new theories and generalisation.
Proposed project with agreed specification
While implementing project management, various resources are required to be carried out
for completion of tasks. Under this, resources may be of many kinds as equipment, facilities,
funding or else which is assistive in accomplishing the project (Wang Qiao and Qie, 2017).
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