Project Design, Implementation, and Evaluation: Brandcamp.com Analysis

This assignment provides a comprehensive analysis of Brandcamp.com, a music platform, focusing on project design, implementation, and evaluation. The report begins with an overview of Brandcamp.com, highlighting its function as a global community that supports artists and facilitates music discovery. It then formulates project specifications, including extensive social media integration and improved internal communication for registered users. The assignment identifies key factors contributing to project selection and produces a detailed project specification with activities, timelines, and resource allocation. A work breakdown structure and Gantt chart are also included to illustrate the project plan, covering various phases such as initial development, risk assessment, implementation, and monitoring. The project aims to increase the platform's profitability through technical advancements and effective business functions. Finally, the assignment concludes with a discussion of the project's monitoring, controlling, and reporting processes, including risk mitigation strategies and modified strategies to ensure successful project completion.

PROJECT DESIGN IMPLEMENTATION
AND EVALUATION [MANDATORY
UNIT]

INTRODUCTION
Project implementation can be derived as a phase in which vision and plan can become a
reality. With the help of it, logical conclusions can be achieved after evaluating, designing,
visioning, planning and applying all activities. In order to make it effective, this assignment will
consider the activities of Brandscamp.com, as it is a musical enterprise and has been founded in
the year 2008. It is a firm which works as global community and their fans discover music and
directly supports the artist who makes it. In this report, the following things will be covered such
as formulation of project, specification, breakdown structure etc. In addition to this, the main aim
is to draw technical implementation so that project can be executed effectively.
TASK 1
1.1 Formulation and record at least two possible outline project specification or Brandcamp.com
for project specification document.
Company overview
The Brandcamp.com is an online firm and it has founded in the year 2008. It is the firm
which works as global community and their fans discovers music and directly supports the artist
who make it. It provides revolutionary service and it also works as to break down barriers for the
self-released music. This firm takes innovative approaches so that their brand name can sustain
in market for long period. Bandcamp is the website which works as to offers to an artist page and
it works as to featuring information about the artist, social media links and listing artists page
featuring information (Paulheim, 2017). In addition to this, it can be said that Brandcamp.com
works as an agile company. This firm is currently looking to develop the new platform which
help to increase profits of an enterprise. In order to take the innovation process effectively firm is
looking over providing the services as extensive social media integration and improved internal
communication for registered users.
Extensive social media integration-
In this, social media platforms such as Facebook, Twitter. Linkedin and YouTube are one
of the great sources of communication. It allows the customers to give their feedback instantly.
There are thousands of organisations which are using social media platform to attract visitors. In
addition to this, to stay ahead in the competition marketers analysing number of transmission so
that firm can easily target the customers (Lee and et.al., 2018). The effective social media
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integration works as to develop brand and connects with user directly. Under this, social media
consolidation will be helpful in gaining deeper understanding of the visitors. It is effective
formula to refine marketing strategy.
Improved internal communication for registered user- In this, it is essential to develop
communication process so that all activities can be carried out effectively. The communication is
the system which is helpful to manage overall information and this will be facilitating growth to
an enterprise. Under this, it can be said that team work will be messy and disorganised activity
without centralised space to manage all individual components of the projects. It is one of
effective medium and it is helpful in making clear communication, collaboration, sharing and
works as to coordinate all activities which will be helpful in managing day to day activities. By
making good internal communication, the registered user can have effective accessibility,
connectivity and communication for all team members (Song and et.al., 2017). With help of it
face to face meeting also plays crucial role in terms to build effective team building. In addition
to this, it can be said that digital technology plays greater and effective role in terms to create
collaborative and communicative work environment.
1.2 Identify the factors which helps to contribute to the process of project selection.
The present report is based on business activities of Brandcamp.com, it is enterprise
which work as to takes the initiatives steps in order to take innovation so that a good and
effective music can be composed (Bastos and et.al., 2017).
Business function of Brandscamp.com-
To make the business function appropriately the Brandcamp.com is selecting social
media interaction technique so that long term innovation can be developed. In the current
scenario, the firm is working as to develop the new platform so that there can be increment in
profitability. With help of technical features, the more number of potential customer can be
targeted This is one of effective ways in order to organise the business activities in systematic
approach. In order to run the all function effective, the firm need to carry forward their business
activities appropriately.
The another business function is that it taking initiatives to provide customer assistance
with help of building social media integration with online platform. It can aids to sort out the
issues of customer in ease manner.
Technical advancement-
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The technical advancement brings the crucial advantage to firm. This kind of process will
be helpful in order to integrate business activities in most appropriate and effective manner.
Proper integration-
To make this integration proper the firm will work as to have the use of social media
features as are blogs, forums, wikis, news and announcements etc. It is one of effective social
media strategy which perform its function as to engaging the customers can perform its business
function (Yeh and Swinehart, 2018). The social media integration will work as to facilitating the
core function so that each function can be processed effectively.
1.3 Produce full project specification with activities and time line management
The needs and requirements of the project are needed to understand so that all operational
procedures can be carried out effectively. It is one of effective approaches which works as to
facilitate operational functions of an enterprise in effectual mode (Alencar, 2018). Here, the
following project specifications will be discussed in below context -
Scale of operation- This is a term which carries out all operational activities so that firm can
perform its activities appropriately. In this term, operating business at scale means allocating and
optimising the overall resources so that there can be achievement of greatest results and volumes
across the market segments. The Brandcamp.com is taking various initiatives in order to
determine the uses of operational activities so that it can be carried out effectively.
Times-frames- Under this, each activity needs to provide a particular deadline so that
operational functions of an enterprise can be carried out impressively. By providing effective
deadlines to the all functions, the operational functions can be done in timely manner. The
positive working and accomplishing of tasks will be essential function in order to set each
activity appropriately (Letonsaari and Selin, 2018). In this, it can be said that timeline will be
helpful in order to give a visual target in order to achieve each activity in the most appropriate
and timely manner.
Resources- It is also one of crucial steps as it is inclusive of material, labour, resources and all
other equipment. This works as to perform each function appropriately so that firm can have the
resources and it will be core parts in order to achieve its desired objectives. In order to launch
social media integration technique, the firm can able to run business activities in the most
appropriate mode. In this, adequate amount, labour, capital will play essential role so that social
media integration can be done effectively (Colquhoun and et.al., 2017). In order to accomplish
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the desired results, the firm can able to make better evaluation. To have desired results, it is
essential to have proper outcomes.
Business data- This document will be inclusive of the information about people, place, things,
rules and event which works in operating business appropriately. With help of all kinds of
relevant data, the firm is able to take better decisions so that plan can be framed effectively. In
this, the relevant information about time should be considered so that all things can be planned
systematically (Wang Qiao and Qie, 2017).
Standards- The firm should maintain the quality standards and it needs to be performed through
the project life cycle. Under this, it can be said that quality assurance activities needed to be
monitored, and managed and also by creating deliverables efficiently so that each function can
process its activities in an effective mode (Lee and et.al., 2018). In this, it can be said that quality
plan is one of the documents which together specifies process and each work is well performed
efficiently and in documented manner.
1.4 Produce an appropriate project plan for agreed project with use of suitable work breakdown
structure and Gantt chart.
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
To develop new platform
features for increasing its
profit.
36 days Thu 4/26/18 Thu 6/14/18
Auto
Schedule
d
Initial phase
(online sound and video
streaming for music
shows)
8 days Mon 4/30/18 Wed 5/9/18
Auto
Schedule
d
Setting goals and
objectives 2 days Wed 5/2/18 Thu 5/3/18
Auto
Schedule
d
Risk Associated 3 days Mon 5/7/18 Wed 5/9/18 3
4

Auto
Schedule
d
Proper adequate amount
of 4 days Wed 5/9/18 Mon 5/14/18 3
Auto
Schedule
d
communication plan 2 days Mon 5/14/18 Tue 5/15/18 3,4
Auto
Schedule
d
Development phase
(Online chat customer
service)
10 days Fri 5/18/18 Thu 5/31/18
Auto
Schedule
d
Operation plan 4 days Mon 5/21/18 Thu 5/24/18 3,4
Auto
Schedule
d
Identification of laws 3 days Tue 5/15/18 Thu 5/17/18 5
Auto
Schedule
d
Plan to mitigate risk 5 days Wed 5/16/18 Tue 5/22/18 5,6
Auto
Schedule
d
Preparation of structure 3 days Fri 5/25/18 Tue 5/29/18 8
Auto
Schedule
d
Properly implementing
the procedure (Extensive
social media integration)
6 days Tue 5/29/18 Tue 6/5/18
Auto
Schedule
d
Requirement of capitals 4 days Mon 6/4/18 Thu 6/7/18 8
Auto
Schedule
d
Technical expert person 5 days Mon 6/11/18 Fri 6/15/18 9
5

Auto
Schedule
d
Services of social media 2 days Mon 6/11/18 Tue 6/12/18 10,11
Auto
Schedule
d
Monitoring and
controlling process (smart
track search)
12 days Mon 6/25/18 Tue 7/10/18
Auto
Schedule
d
Monitoring process 2 days Mon 7/2/18 Tue 7/3/18 10,11,13
Auto
Schedule
d
Regular reporting 3 days Tue 7/3/18 Thu 7/5/18 14
Auto
Schedule
d
Conferences 2 days Mon 7/9/18 Tue 7/10/18 14,15
Auto
Schedule
d
Identification of risk 1 day Tue 7/10/18 Tue 7/10/18 17,18
Auto
Schedule
d
Investigating process 1 day Fri 7/13/18 Fri 7/13/18 18,19
Auto
Schedule
d
Modified strategy 2 days Mon 7/16/18 Tue 7/17/18 20
Auto
Schedule
d
Finish of assignment
(Improve internal
communication for
registered users)
2 days Fri 7/27/18 Mon 7/30/18 25
Auto
Schedule
Assignment closure 2 days Mon 7/23/18 Tue 7/24/18 20,21
6

d
Auto
Schedule
d
sign with all laws and
documents 1 day Thu 7/26/18 Thu 7/26/18 22,24
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TASK 2
2.1 Matching of relevant resources efficiently to project from given case study.
In order to accomplish objectives all resources and project outlets in relation to the firm
need to be performed in effectively manner. All relevant resources are taken so that appropriate
actions are needed to be carried. To carry out activities, the firm will be focussing over things are
resources, business data, scale of operation and other things. The scope of the study is defined so
that the main aim of developing the project can be known. With help of maintaining the
standards, quality results can be achieved and all things can be done appropriately. To carry out
the all activities effectively, it is crucial to have proper use of resources, working with agreed
time scale, use of technique that can aids to generate solutions and to undertake monitoring
development against the agreed project plan.
In this, it can be said that it is the most systematic and formal approach, which works to
practice performance and efforts so that there can be improvement in the performance. With help
of having appropriate data, the functions can be achieved. The effective data information will be
helpful in order to plan out the activities and with help of it, the firm is able to carry out its
business functions in the most appropriate manner (Lee and et.al., 2018).
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It is essential to have all information and data about the enterprise so that one operational
plan can be framed. In this way, planning and goal setting will be appropriate if all the resources
has been selected wisely. In order to process each thing in effective manner, it is essential to
match things with active resources. Thus, it is helpful in determining overall growth of an
enterprise. Under this, each activity will be planned and process can be done to attain the specific
details of the proposed plan. Here, components or elements must be done in such a manner
which is helpful to accomplish deadline successfully and with ease without compromising on the
quality.
2.2 Undertaking of proposed project in accordance with agreed specification.
In this, project specification is the kind of comprehensive description document and it
useful in terms to development of project. It contains all things as are goals, functions and details
required for development of team so that vision of client can be full filled. It is need to be dine in
order to get the depth description. In this, researcher gets the belief with help of which facts
regarding study can be achieved (Letonsaari and Selin, 2018). With help of it, depth information
can be identified. It defined as what is known to be true and what is believed to be true. The main
aim of quoted enterprise is to look over the online platform for customer to provide ease in
services. In order to implement the services for a social media integration, the firm will lay out
all things appropriately that can assist to customer within time-frame. It is useful in order to
encompassing the various tools to determine the specific research approach. It may be of many
types as are Positivism, realism, interpretivism, ontology and Axiology etc.
It is a plan and procedure which will be inclusive of assumption which must have
detailed method of data collection, analysis and interpretation. It can be divided into two
methods as are inductive and deductive. Under this, deductive approach works as to task the
validity of assumption and inductive technique will be use to contributes to the emergence of
new theories and generalisation.
Proposed project with agreed specification
While implementing project management, various resources are required to be carried out
for completion of tasks. Under this, resources may be of many kinds as equipment, facilities,
funding or else which is assistive in accomplishing the project (Wang Qiao and Qie, 2017).
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In this, human resources are the most essential part that will provide assistance to get
things done. Sometimes, it becomes typical to manage their time and workload. For
accomplishing these specifications, effective resource planning is needed to get done.
There are many problems which can be small and quickly but it must be sorted so that it
requires significant time and efforts to solve. It is a process which helps to establish the system
and decision making process.
 It is effective in order to manage scope, cost and make a perfect scheduling of task
(Masoodi and Qasim, 2017). It is also a systematic method where things can be done in
proper, manageable, documented methodology to make appropriate communication with
stakeholders.
 The most crucial thing under this is the amount of the time under which the completion of
the project can be earlier decided rather than planning. This will be specific in terms to
obtain the results specifically. The main aim under this is to accept the performance of
project so that proper outcomes can be achieved.
 Under this, resources are needed to be monitored and specific outcomes can be achieved
so that the main object in terms to project can be fulfilled. In addition to this, there is a
need for identification in actual and planned activities. If there are any deviations
between both then corrective actions are needed to be taken.
 In order to deal with project in agreed research specification, it is essential to setting
down regular period of time to check and develop the project in time manner. To make it
more effective, it is essential to make proper communication with the project manager. In
these terms, it can be said that uncertainty is one of the inherent parts of all the projects
(Wang Qiao and Qie, 2017). With help of it, overall team activities can be managed
effectively. In this, one of the good reasons that must be taken to provide flexibility to
become an adaptable project manager.
 On the other hand, it is essential to accomplish the result as per given deadline. It defies
the length of time during which project can be accomplished. It is systematic strategy and
it defines the overall action with help of which things can be done systematic. With help
of it, task can be prioritised and effective judgement can be passed. With help of setting
the clear time scale the enterprise is able to produce the result in timely manner. The
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techniques are need to be handled as are defining the problem, causes, generating the
ideas, selection of best possible solution and take appropriate action towards it.
2.3 Organise, Analyse and interpretation of possible relevant outcomes with help of suitable
recording mechanism.
The logbook takes steps, which is needed to be completed by the researcher at the time of
completion of each step towards project evaluation. In this, periodic logbook is the document
which covers the all-time line and all things are needed to be accomplished within time. It is
assistive in terms to keep ideas together in one place and effective tools in recording the progress
of project evaluation and implementation.
It is an effective way in terms to accomplish better results so that overall consequences
can be achieved. This is one of the actual ways to record each small information so that all data
can be recorded and better results can be achieved (Bastos and et.al., 2017). Here, each
information is needed to be recorded so that things can be kept in secured manner. Thus, it can
be said that logbook is one type of proof which will be inclusive of certain activities and has
occurred at specific times. It is a log frame and the way of structuring the main elements in
project.
This will be discussed in below context-
Date Experience Period claimed competency Supervisors
27th August 2018
to 14 October
2018
 Finding
new
talents so
that value-
added
music can
be
composed.
Developm
ent in
team and
overall
2 months  Better and
proficient
Music
editor team.
 To have
competent
staff so that
activities
can be
conducted
effectively.
 Undergro
und
music
composer
 Editor
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process
for having
better
output.
1st November
2018 to 31st
December
Settlement of
music panel for
production and
recovering the
equipment so that
better outputs can
be achieved.
2 months  Better and
effective
production
scheduling.
 Sequencing
 Operative
panel
layout.
Underground
music composer
and editors of
music.
15th January
2018 to 15th
February 2018
Initiative steps to
work upon
inspection and
this is effective
way to process
each thing
effectively.
1 Month  By
inspecting
officer
 Escape
ways
Deputy,
Underground
manager.
20th February
2019 to 7th April
2019
In this, overall
monitoring and
evaluating
activities is
needed to carry
out so that better
results can be
achieved.
1.5 months  Music
manageme
nt
 Sampling
etc.
Music manager
etc.
10th April 2019 to
15th may 2019
It is involved in
risk assessment.
1 month With help of
installation and
Underground
music manager,
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removal of heavy
music equipment.
Music editor etc.
20th May 2019 to
1st July 2019
In this, risk
assessment
process is need to
be carried so that
there can be
better elimination
of activities so
better outcomes
can be achieved.
1.5 Months Brandscamp.com
is one of music
industry which
helps to compose
music and its fans
discovers the
music and work as
to directly supports
the artist.
In this, the care
and effective risk
measure will be
taken by the
underground
music manager
and music editor
etc.
10th July 2019 to
14th August 2019
Accompanied
with music officer
on monthly
survey so that
activities can be
monitored
successfully.
1.5 Months The effective
production
scheduling.
Inspecting office
will take the
initiatives to
promote those
activities which
can be promoted
regularly.
20th August 2019
to 20th November
2019
The continuous
improvement in
the taken software
as PERT will
carry forward so
that things can be
achieved
effectively.
3 Months It can be done
effectively by
implementing
suitable training.
Emergency
coordinator and
supervisor etc.
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TASK 3
3.1 Appropriate project evaluation technique such as PERT or CPM to evaluate project.
In this, project evaluation must be done in order to get proper results. With help of
superior evaluation, specified objectives can be achieved effectually. It is a method which is used
to examine tasks in proper manner and determining variations of critical path method.
It is one of the effective ways which is helpful in order to analyse the tasks which have
been associated with all over dependencies to have an idea about the minimum period of time
during by which tasks can be accomplished (Colquhoun and et.al., 2017). There is an estimation
for the shortest possible time for each activity so that better outcomes can be achieved.
There are two ways in order to conduct the project evaluation process like PERT and
CPM. Thus, there are following three ways such as optimistic, pessimistic and mostly likely.
These activities will be undertaken with help of making restored evaluation on the things and it
desired outcomes. With help of it, there can be time estimation on how much it will accomplish
desired tasks in time effective manner.
In this way, formula has been given below which helps to determine this outcome -
Formula: (P+4M+O)/6
 Optimistic time- In this, Minimum possible time will be required to accomplish the
particular task, better assuming of everything proceeds everything in normal expected
manner.
 Pessimistic time- In it maximum possible time will be taken because it is helpful in order
to accomplish the task effectively. Under this, assuming everting goes wrong.
 Mostly likely time- it is step in which best estimates of the time will require to have to
accomplish the task. In this each and everything proceeds normal.
TASK Optimistic Most likely Pessimistic
Task A 30 days 45 days 60 Days
Task B 35 days 40 days 60 days
Task C 14 days 20 days 30 days
Task D 30 days 35 days 45 days
Task E 15 days 20 days 30 days
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Task F 15 days 28 days 45 days
Task G 20 days 35 days 45 days
Task H 45 days 60 days 90 days
COMPLETION 204 days 283 days 405 days
1. 60+4*45+30/6= 45 days
2. 60+4*40+35/6= 42.5 days
3. 30+4*20+ 14/6= 20.7 days
4. 45+4*30+35/6= 33.4 days
5. 30+4*20+15/6= 290.84 days
6. 45+4*28+15/6= 28.7 days
7. 45+4*35+20/6= 34.5 days
8. 90+4*60+45/6= 62.5 days
In this, it can be said that it is the most possible ways in determining the overall days, during
which, this project should be accomplished. It assists in defining things in effectual manner. It is
assistive in order to determine the stage of project in appropriate manner.
3.2 Interpretation and analysis the result in terms to original project specification.
The present project specification is based on implementation of social media integration
so that activities of Brandcamp.com can be done in effectively. In order to have proper
execution, it is crucial to put maximum considerations over starting phase. Under this, it is
essential to properly execute the overall activities and setting up of aim and objectives. With the
help of it, there is a need to set communication plan so that information can be passed. At this
level, development process must be considered.
Operational activities
After the completion of initial phase, there is a need to put consideration over
developmental level with help of this risk and has been justified to mitigate it. In addition to this,
operational activities and identification of laws are determined so that things can be known in
better and efficient manner (Letonsaari and Selin, 2018). With help of making proper operational
activities, the researcher can make a correct and appropriate structure for constructive results and
enhancement of proficiency in the entire project planning.
Implementation process of planning
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After the developmental phase, the consideration is needed to give in which there is a
necessity to conduct suitable implementation of the procedure. Thus, overall activities which has
been planned will be discussed and this entire process of planning will be done in order to
achieve the outcomes. Here, effective and efficient outcomes will be assistive in terms to
accomplish the results.
Monitoring the activities
After that stage, it is essential to have suitable monitoring and evaluation so that there is
no gap between planned and actual activity then it is required for assessing. Under this, essential
steps are given to full-fill such deviation (Bastos and et.al., 2017). It is one of the crucial terms as
it is accommodating to determine the overall results. In addition to this, better evaluation will be
obliged in order to accomplish the desired results.
In this stage, it can be said that before the completion of project evaluation, it is essential to
determine the overall plans to be achieved effectively and efficiently.
3.3 Recommendations and justify the areas for further considerations and its improvement for
developed project.
On the basis of above, following recommendation is need to be given so that things can
be addressed effectively.
1. Development process should be acquiring so that there can be better things can be taken
for starting up the assignment to achieve the set results.
2. With the help of assessable evaluation techniques, there can be proper measurements that
can be undertaken and must be properly implemented and evaluated so that better results
can be achieved.
3. The researcher should undertake the activities like regular monitoring, investigation step
etc. so that the overall strategies will be defined and need to be justified so that improved
outcomes can be accomplished.
4. Thus, social media integration is needed to be done so that Brandcamp.com can get
success and fans can discover the music and directly support the artists who will make
and compose it.
5. To undertake the project activities effectively, there is need to have clear goal and
effective communication between the members of the projects. It can lead to accomplish
the all desired targets.
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6. Project manager should look over the process of developing project team and internal and
external interactions of team members and their competences skills. It can aids to
enhance the project performance.
TASK 4
4.1 Produce and record of all stages of project procedure and project development.
In this, there are five process of project management which has been defined as Initiation,
planning, execution, performance and closure of project. It has been discussed in below context
as are-
 In the first level, there is a need to define overall project life cycle, it is helpful in order to
determine the value of this project and its feasibility.
 The project planning gives the direction for producing quality outputs, risk handling and
creating the acceptance so that overall results can be achieved.
 In this, plan which has been taken is needed to be executed, execution is the term which
helps to building the deliverable to satisfy the customers
 Monitoring and controlling is the process which will be helpful in order to have
calculation of performance indicators. In this, variation is need to be tracked
systematically.
 After the above all process, team decided to send the project to customer. It is helpful
measure in order to make communication and completion of task appropriately.
4.2 Agreed format and appropriate media to present the outcomes.
Enclosed in PPT
CONCLUSION
Based on the above notions, it can be affirmed that Project implementation is a crucial
task in terms to carry out activities effectively. In this, the report has covered activities such as
formulation of project, specifications, breakdown structure etc. The main motive of this report
was to implement the project specifications in proficient manner which have been achieved.
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Online
PERT ANALYSIS. 2018. [Online]. Available through: <http://acqnotes.com/acqnote/tasks/pert-
analysis>.
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