This report examines the branding strategies and challenges faced by Regent Tutorial College (RTC), a division of Regent College London. The report identifies the client as Rasika, a marketing professional, and outlines the primary problem as a lack of brand awareness, intense competition, and poor physical facilities. The main body of the report delves into these issues, emphasizing the need for brand extension strategies to improve customer engagement, address competitive pressures, and enhance physical infrastructure. It highlights the importance of focusing on the target market, the impact of external factors (political, economic, social, and technological), and key competitors such as Harrow College and Nower Hill High School. The report concludes by summarizing the significance of branding in promoting market offerings and achieving long-term business stability, emphasizing the need to adapt to the external market environment and develop appropriate business policies. The report utilizes various academic sources to support its findings.
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