Research Consultancy Report: Branding Strategies & Samsung Equity

This report provides an analysis of the impact of branding strategies on Samsung's brand equity. It employs a qualitative research method using secondary data to conduct an in-depth study of the facts and figures related to branding strategies and their effect on brand equity. The research highlights the challenges in desktop analysis, including the selection of valid and relevant data and ethical considerations regarding copyright. It emphasizes the usefulness of the chosen research method for detailed analysis and cost-effectiveness but also notes the limitations, such as the lack of recent information and the inability to present data statistically. The project aims to enhance the researcher's skills, including analytical, communication, and time management skills, and underscores the importance of ethics in research, providing practical exposure to corporate practices and effective data presentation.

PREPARING FOR
RESEARCH
CONSULTANCY

Table of Contents
REFLECTION.................................................................................................................................3
REFERENCES................................................................................................................................1

REFLECTION
Topic: To analyse the impact of branding strategies on brand equity: A study on Samsung
Research methods are those methods that will lead to the performance of research in a
specific direction along with evaluation of the concerned topic. There are majorly two main
types of method including qualitative and quantitative (Saunders, Lewis and Thornhill, 2019).
Qualitative research is that method under which theoretical concepts and data is being analysed
without making a use of statistical facts and figures (Allan, 2020). However, on the other hand
quantitative study includes the study of numeric facts and figures. Here statistical data is being
used and analysed (Brannen, 2017). With regard to the current research of making analysation of
branding strategies with respect to brand equity of Samsung, qualitative study will be selected so
that the in-depth study of the facts and figures would be performed. In further consideration to it
secondary method is chosen so that a detailed analysis of the concept of brand strategies with
respect to brand equity would be determined (Bell and Waters, 2018). Likewise, with the
adoption of secondary method and qualitative study insight of an entire industry would be
performed (Martins, da Cunha and Serra, 2018). Since, it is an open-ended process so detailed
study would be able to take place.
While collecting data with respect to desktop analysis, various challenges in terms of
making analysation of valid and relevant data took place. Being a desktop research that may
include in-depth study of resources so making bifurcation of most relevant data and its analysis
emerge as a biggest challenge (Johnston, 2017). In the same way compliance of ethical
consideration in terms of using the copyright data and valid sources of data also occurred as a
challenge with regard to desktop research. Being a open-ended process and presence of huge
data, it took a lot of time with respect to data selection in the context of the research. As many
sources over online platform are not authenticated and valid so with a focus towards the aspect of
ethics it becomes challenging that the researches of other author would not be plagiarized and
invalidly used also emerge as a challenge.
Selection of qualitative research method with a use of secondary data in the context of
present research is proves to be useful and suitable because with the adoption of this method and
type a detailed analysis of the concept of branding strategies along with its impact is being
determined and analysed. In addition, of this, the information in case of desktop research would
be readily available at low cost because of the readily available literature on various source

(Hart, 2018). This means with the adoption of this method not only time but the cost and
expenses are also saved (Queirós, Faria and Almeida, 2017). In the same way with the adoption
of desktop research scope of data in concern to topic is widened up. This make the research to be
more effective and detailed.
However, on a critical note it is to be noted that with the adoption of this method, the
current data and context of authenticated data will be lack. This is because the secondary data
does not include the recent information (Johhson and Sylvia, 2018). Likewise, the collected data
can't be presented in statistical mode which may lead to non-highlighting of major facts and
figures along with creation of misleading conclusion.
The current project and concerned research proves to be very helpful with regard to my
future course of action and further studies. As this research enable me to develop various skills
and knowledge with regard to research performance so that I would be able to handle my future
project very effectively. This research enables me to learn and develop various skills including
analytical, communication, presentation and various others. Through these skills now I'm able to
perform research easily. Likewise, time and resource management skills is also developed with
the performance of this research that how to make distribution of adequate time with regard to
various aspect and element of research. This research also enable me to learn and raise
knowledge with regard to desktop method that how it plays an important role with respect to the
research performance. Through this I came to know that how to make bifurcation of relevant data
and make it inculcate in research. Likewise, along with data selection I also learned data
interpretation which would enable the research to make accomplish its objectives. In the same
manner with the development of analytical skill now I can easily make analysis of the data along
with determination of its critical aspects. Critical thinking involves thinking about positive as
well as negative aspect about a particular phenomenon (Dahl, Peltier and Schibrowsky, 2018.). I
also learn that how to make presentation of the data in the most relevant mode. With the
performance of this research, handling of future projects and research task would be easy for me
because along with theoretical knowledge I got the practical exposure. I also learn that how the
data will be gathered along with keeping compliance with the ethical and moral values. This
research also enable me to learn the importance of ethics in the research. Likewise, I also
understood that how with the adoption of qualitative method an in-depth knowledge and research
would be performed. Through this research I got practical exposure of the corporate world that

how practically companies work and how theoretical aspects are practically implacable in
companies. Likewise, this research helped to me sharpen my communication skill that with the
help of this skill I would be able to make effective presentation of my ideas. Along with data
selection and its analysis I also learned that how designing and following of research
methodology would enable the researcher to make performance of research in a desired and
time-cost effective manner. Being a research student this research played a major role in
association with my future because with this research I would be confidently handled my future
research project too along with making efficient distribution of time and cost aspect.
Overall this would be right to said that with the performance of this research I learned a
lot of skills along with enhancement of my level of knowledge with the sharpening of my
existing skills too. This research act as a base that will help me and assist me with regard to
performing future research project.

REFERENCES
Books and journals
Allan, G., 2020. Qualitative research. In Handbook for research students in the social
sciences (pp. 177-189). Routledge.
Bell, J. and Waters, S., 2018. Doing your Research Project: A Guide for First-Time Researchers
(7th Edition) Mc Graw Hill Education.
Brannen, J., 2017. Combining qualitative and quantitative approaches: an overview. Mixing
methods: Qualitative and quantitative research, pp.3-37.
Dahl, A.J., Peltier, J.W. and Schibrowsky, J.A., 2018. Critical thinking and reflective learning in
the marketing education literature: A historical perspective and future research
needs. Journal of Marketing Education. 40(2). pp.101-116.
Hart, C., 2018. Doing a Literature Review: Releasing the Social Science Research Imagination.
2nd Edition, London, UK: Sage.
Johhson, E. and Sylvia, M.L., 2018. Secondary data collection. Critical Analytics and Data
Management for the DNP, p.61.
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and quantitative methods in libraries. 3(3). pp.619-626.
Martins, F.S., da Cunha, J.A.C. and Serra, F.A.R., 2018. Secondary data in research–uses and
opportunities. PODIUM sport, leisure and tourism review. 7(3).
Queirós, A., Faria, D. and Almeida, F., 2017. Strengths and limitations of qualitative and
quantitative research methods. European Journal of Education Studies.
Saunders, M., Lewis, P. and Thornhill, A., 2019. Research Methods for Business Students (8th
Edition) Pearson
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