This research report investigates branding strategies within the shipping industry, exploring how organizations leverage their brand in both external and internal environments. The study aims to identify how marine sector organizations implement branding for all stakeholders. A primary data analysis was conducted using a survey method with 50 organizational members from shipping organizations, selected via non-probability sampling. The findings emphasize the importance of involving organizational members in branding initiatives, aligning employees with branding plans, and developing brand training programs for leaders. The report covers topics such as the conceptual model of branding, audience engagement, marketing strategy contributions, stakeholder involvement, and the role of employees in branding within the shipping industry. It also includes survey data analysis and recommendations for developing suitable branding strategies.
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