Reflective Analysis: How Brands Capitalize on Sustainable Fashion

This report presents a reflective analysis of an article examining how brands are capitalizing on consumer trends and the 'Markle Sparkle' to promote sustainable fashion. The analysis begins with a summary of key issues, including the impact of celebrity endorsements (like Meghan Markle wearing Outland denim) on brand value and sales, and the growing consumer demand for eco-friendly products. The report highlights the importance of these issues, particularly the shift in consumer preferences towards sustainable products and the pressure this places on retailers. The reflective analysis delves into the marketing implications of these trends, emphasizing the positive impact of effective marketing strategies and ethical standards in attracting customers. It also discusses the challenges related to the availability of sustainable raw materials. The conclusion reinforces the importance of effective marketing and celebrity endorsements in driving sales and promoting environmental awareness. The report references relevant academic sources to support its analysis.

Reflective analysis on
article

Table of Contents
INTRODUCTION...........................................................................................................................1
Summary of key issues................................................................................................................1
Importance of the issue in the article..........................................................................................1
Reflective analysis......................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
The chosen article for this report is How brands are capitalizing on the ‘Markle Sparkle’
and consumer trends to push sustainable fashion. The report will describe key issues of this
article and importance of issue for presenting in article. Lastly, it state reflection on the chosen
topic.
Summary of key issues
This article presents how the simple picture may affect brand value in front of customers.
Article is based upon consumer trend which push retailers to adopt sustainable manufacturing.
Further, article also stated that Markle Sparkle who is a famous Outland denim jeans collection
and after this event, the sales of the denim jeans increases with increased traffic up to 95%. Thus,
this brand had never experience that by spending million dollars on advertisement will creates
such a good impact upon business (Lundblad and Davies 2016).
Another key event discussed in the article is consumer changes their mind and wanted to
adopt Eco-friendly products which do not cause any health hazards. That is why, customer
mindset push retailer to introduce these products. In the same way, denim is made of ethical and
environmentally friendly raw material and this was wore by Meghan Markle who basically
promotes women empowerment and mostly prefer to wear environment friendly fashion brands
i.e. outland denim. That is why, article chosen this public figure in order to aware public to use
Eco-friendly product. Moreover, another key event address in article is denim also sold an online
clothing site “Iconic” and brand also launched education programs fro sex trafficking victims in
order to train women and also provides job opportunities to creates safe environment.
Importance of the issue in the article
The article chosen this issue because, it particular focus on the consumer preference
which is completely change and now they prefer to have sustainable products only. From the
article it is also analyzed that fashion industry leaders are also creates pressure among retailer to
sell only sustainable products. From the first event, it is clearly reflect that customers prefer
those products which are wore by celebrities as they are highly influence what they wear. In the
same way, when Meghan Markle wore Outland Denim in the Sydney, which is most popular and
as a result, it increase the profit which was not done before.
Another key event highlights that as per new trend, customer wants to use sustainable
products and that is why, in Australia consumer have become health conscious and Eco-friendly.
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Further, Ruppert-Stroescu and et.al., (2015) stated by retailers uses only 1% of the sustainability
product and this is because they did not have enough availability of raw material and as the cost
of material is also high. But on the other side, the market demand related to sustainable product
is quite high and that is why, it creates pressure among retailers so that it will help to meet the
demand of customers. Moreover, article also reflect that outland denim is a kind of sustainable
product and it provide a new way to expose the process of shopping fro the users. Though, its
tagline also state that use the products and it is recyclable and that is why, it is mostly preferred
by the users because it is worn by public figure who actually promotes the women
empowerment. Overal, it creates a good impact upon business as well as leads to creates
awareness among people to use sustainable products mostly. Moreover, this article also influence
many customers so that they buy products which is crafted by need women and with this
advertisement, most of the users started purchasing the product and it reach with highest sales
ever.
Reflective analysis
Rom the article, it is reflected that all the events are further justifies from the marketing
point of view because fashion brands appoints the marketer so that they survey the market and
also collect information related to customer needs and then the article publishes. In the same
way, the article, How brands are capitalizing on the ‘Markle Sparkle’ and consumer trends to
push sustainable fashion also creates positive impact because it increases the sale. Thus, I
personally reflect that when a marketing uses a brand faces then it definitely creates positive
impact upon the customers. It is further reflected from the article that when outland denim is
wore by Markle Sparkle who draw attention of many customers and from that, range of customer
start demanding for sustainable products (Todeschini and et.al., 2017). While on the other side,
due to unavailability of raw material, this demand is not fulfilled and as a result, most of the
retailer did not provide this products to their customers. But when the famous celebrity wear this
outland denim which is made up of organic cotton and shoppers uses recyclable material for
packaging and that is why it creates positive impact upon others.
This event also creates pressure among retailer and that is why, many of them start
offering sustainable products even its cost is high. I also realize that this event also creates
positive impact upon the Government of Australia because they also provide positive response
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and as a result, customers start becoming aware to use these product so that It will not affect the
environment as well. Therefore, I observe from the article that when the marketing is effective
and it follows all the ethical standards then it will definitely attract wide range of customers
towards it (Gurov and Morozova, 2018). The same way, article also shown because by spending
5 millions dollars on an advertisement, it increases the sales of outland denim which is further
used by majority of peoples in order to promote safe environment will creates a positive impact
upon the Australian people.
CONCLUSION
By summing up above report it has been concluded that using effective marketing
strategies by complying ethical standards will help a grab attention of many customers. Further,
the article also concluded that by using a famous public figure or a celebrity, the sales o a
product may increases. For example, Markle Sparkle.
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REFERENCES
Books and Journals
Gurova, O., & Morozova, D. (2018). A critical approach to sustainable fashion: Practices of
clothing designers in the Kallio neighborhood of Helsinki. Journal of Consumer
Culture.18(3). 397-413.
Lundblad, L., & Davies, I. A. (2016). The values and motivations behind sustainable fashion
consumption. Journal of Consumer Behaviour.15(2). 149-162.
Ruppert-Stroescu, M. and et.al., (2015). Creativity and sustainable fashion apparel consumption:
The fashion detox. Clothing and Textiles Research Journal.33(3). 167-182.
Todeschini, B. V., and et.al., (2017). Innovative and sustainable business models in the fashion
industry: Entrepreneurial drivers, opportunities, and challenges. Business Horizons.60(6).
759-770.
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