Entrepreneurial Leadership: A Study of Branson and Dyson

Desklib provides past papers and solved assignments for students. This presentation analyzes successful entrepreneurs.

ENTREPRENEURSHIP
AND SMALL BUSINESS
MANAGEMENT

TABLE OF CONTENTS
 INTRODUCTION
 P5 EXAMINE THE CHARACTERISTICS AND
TRAIS OF SUCCESSFUL LEADER
P6 DIFFERENT ASPECTS OF
ENTREPRENIAL PERSONALITY THAT
REFLECTS THE MINSETS AND
MOITIVATION OF THE ENTREPRENEUR
 BACKGROUND OR EXPERIENCE THAT
HINDERS OR FOSTERS
ENTREPRENEURSHIP
CONCLUSION

INTRODUCTION
An Entrepreneur is a person who undertakes business
activities with considerable profits and risk. They
capitalize the resource for the purpose of achieving
profit.
The presentation covers the skills and characteristics
of aspiring entrepreneurs like Sir Richard Branson
and James Dyson. The aim of the presentation is:
 To determine the personality traits of successful
entrepreneurs.
 To examine the background and experience of
successful entrepreneur.

P5
The success in the field of entrepreneurship
can be achieved by possessing several skills
and capabilities that acts as an inspiration for
others. Some of the characteristics or traits of
the successful entrepreneur are:
 communication skill
 High Risk taker
 Problem solving
 Goal oriented
 Team work

SKILLS AND CHARACTERISTICS OF
SIR RICHARD BRANSON
Sir Richard Branson is the well known
entrepreneur in UK. He is the founder and CEO
of Virgin Group that is a conglomerate version
of various companies such as Virgin Mobile,
Virgin Airways and Virgin Mega store. The
following abilities as possessed by Sir Richard
Branson as follows:
o He adopts a collaborative and democratic
leadership style that makes him unique from
the other leaders.
o

PERSONALITY TRAITS OF JAMES
DYSON
James Dyson is an phenomenal is a phenomenal
engineer and is most popular for building a
vacuum Cleaner. He gained his popularity
through his innovative creations such as Dual
Cyclone and Dyson Ball vacuum. Some of the
personality trait as follows:
 He is inquisitive and takes active part in the
learning process.
 Adoption of innovative and creative approach
so as to face the difficulties.

P6
An entrepreneurship personality is reflected by
the motivation level and mindset of an
individual. Thus, the several aspects of
entrepreneurial personality as follows:
 Lifestyle
 Personal Motivation
 Extraversion
 Passion

P7
Personal background and experiences in the
past highly influences the characteristics of
successful entrepreneur. The cultural
differences and personality value of individual
can foster or hinder the entrepreneurship
growth.
• Family Background and Qualification
• Past experiences

SIR Richard Branson

James Dyson

CONCLUSION
The presentation throws light on the
characteristics of the successful entrepreneur
like Sir Richard Branson and James Dyson. It
also highlights the experiences and personal
background of a successful entrepreneur that
further impacts the mindsets and motivation
level of individual.

REFERENCES
Mutuku, C., 2018. Leadership of Richard
Branson as an Historical Entrepreneur.
Kimmel, A.J., 2018. Psychological
Foundations of Marketing: The Keys to
Consumer Behavior. Routledge.
o Barringer, B.R., 2015.
Entrepreneurship: Successfully launching
new ventures. Pearson Education India.