Analysis of Successful Entrepreneurs: Richard Branson and J.K. Rowling

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TA S K 2 ( L O 3 A N D L O 4 )
Entrepreneurship and Small
Business Management

Introduction
 Entrepreneurs commence an activity which named as entrepreneurship.
 They are risk bearer and ascertain potential risk with goal of higher profit.
 This presentation is focused on identification of characteristics, traits and
skills of successful entrepreneurs.
 It will be proclaimed background and experience context which influence
them positive and negative.

Determine characteristics, traits and skills of successful
entrepreneur
 Richard Branson is a successful entrepreneur of UK who found Virgin group.
 Following are the major characteristics, traits, and skills of Richard Branson
which need to assess properly:
Characteristics Traits Skills
Confident Always look ahead
(Vision)
Curios to learn new
things
Creative Risk bearing trait from
birth
Time management skill
Disciplined Versatility Decision making skill

Common personality traits shared by entrepreneurs
 Entrepreneurs has similar personality and work with their own mind set.
 It is essential to determine common traits of entrepreneurial personality
between Richard Branson and J K Rowling:
Richard Branson J K Rowling
He is motivated towards the work. She always get motivated for concern
objectives and targets.
He has creative mind set which
enables and put effort to build
successful companies in the world.
She has creative mind attitude which
assist her to develop a famous series
or novel.

Difference in traits of selected entrepreneurs
 Traits of entrepreneurs are different from others which need to understand
properly.
 Following are the major difference of traits in Richard Branson and J K
Rowling:
Richard Branson J K Rowling
Flexibility Decisiveness
Risk tolerance Persuasiveness

Motivational drivers of successful entrepreneurs
 Entrepreneurs become successful with the help of different drivers like their
culture, background, education etc.
 Richard Branson is successful entrepreneur in the world with massive creative
ideas.
 The motivational drivers of Richard Branson are:
 Working and living culture
 His education
 Family support with family consideration

Mindset
 One of an essential factor which is essential for an entrepreneur refer as
mindset.
 It is essential for an entrepreneur to undertook positive mindset always to
compete at desire market world.
 Richard Branson has positive mind set always which enable him to operate a
successful company in the world.

Lifestyle and culture support to accomplish ambition
 Lifestyle and culture are two pillars of an successful entrepreneur.
 Lifestyle and culture are helpful aspects to accomplish ambition and desire of
a person.
 Culture always define an upbringing in a person life only when support well.
 Richard Branson has lived in a culture which enable him to accomplish
ambition.

Positive and negative aspects of successful entrepreneurs
 A successful entrepreneurs can accomplish targets with positive mindset.
 It is essential to determine positive and negative attribute of mind to manage
success in life:
Positive Negative
A positive mind is helpful to achieve
ambition.
A negative mind creates difficulty to
accomplish ambitions.
A positive mind is helpful to ascertain
more risk.
A negative mind never allow an
individual to bear risk.

Conclusion
 A business visionary expertise has been talked about plainly with clear
recognizable proof of their qualities and aptitudes like hazard bearing capacity
and so on.
 A positive and negative mentality business people have been recognized
which support and block efficiency and imaginative thought usage.

References
 Kerr, S.P., Kerr, W.R. and Xu, T., 2018. Personality traits of entrepreneurs: A
review of recent literature. Foundations and Trends® in
Entrepreneurship, 14(3), pp.279-356.
 Obschonka, M., Fisch, C. and Boyd, R., 2017. Using digital footprints in
entrepreneurship research: A Twitter-based personality analysis of superstar
entrepreneurs and managers. Journal of Business Venturing Insights, 8, pp.13-
23.