Brat Restaurant: Business Development and Food Safety Management Plan

This report outlines a business development plan for Brat Restaurant, a London-based establishment, focusing on enhancing its productivity and achieving sustainable growth. The plan encompasses a company overview, detailing the restaurant's offerings, customer service excellence, and popular dishes. It examines management practices, emphasizing communication, leadership, and strategic planning, alongside alternative management techniques like SMART goal setting and performance planning. Market analysis includes segmentation, targeting, and positioning strategies to attract a diverse customer base. The report further explores the restaurant's product offerings, marketing and sales strategies, funding sources, and financial projections, providing a comprehensive overview of the restaurant's operational and financial aspects. The report concludes by highlighting the importance of these elements in achieving the organization's objectives and ensuring its long-term sustainability, with students able to find similar solved assignments and past papers on Desklib.

FOOD SAFETY
MANAGEMENT

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Executive Summary.................................................................................................................................3
Company Overview.................................................................................................................................3
Management practice and range of technique performance.....................................................................4
Management alternatives to improve performance of the BRAT............................................................4
Product of Brat Restaurant.......................................................................................................................5
Marketing and sales.................................................................................................................................5
Funding...................................................................................................................................................6
Financial projection.................................................................................................................................6
CONCLUSION..........................................................................................................................................6
REFERENCES..........................................................................................................................................7

INTRODUCTION
Business plan helps organization to achieve their targets and goals effectively and by this
sets objective of business in which procedure take place to achieve organization success
(Kusuma, Syah and Indradewa, 2021). The report is based on business development plan of Brat
Restaurant that is situated in London, UK. In this determines organization description in which
give overview about restaurant and market segmentation of business through positioning,
targeting. Also, study about their products and services that offered by organization for
enhancing customer needs and desires. It will demonstrate sales production and sources of
funding from which organization gathered funds for business in respective manner. Further,
financial projection is also take place in order to analyze organization financial aspect that
reflects in the report.
MAIN BODY
Executive Summary
In this report determines Brat restaurant operation function and conduct business
development plan to achieve and emphasize organization productivity. By discussing about
various factors that occurs to establish business plan for organization to enhance productivity of
business in effective manner. Though this helps organization to estimate their financial
projection and determining function of restaurant in productive way.
Company Overview
The Brat restaurant is located in London and they provide products and services to
customer as they offers varieties of dishes to their consumer (Odekerken-Schröder and et.al,
2021). It emphasizes excellence review as four point six rating as they provide better qualities of
services to their customer. They offering their service on regular basis and provide customer
good quality of products in desired manner. This restaurant has different types of features such as
counter dining, vegetarian dishes and other types of facilities to their customer according to their
conveniences. Also, facilitate them by satisfying their desires and want according to their
accommodation in effective manner. The restaurant has driven many popular dishes that attracts
consumer towards their organization by approaching through excellence dishes that encourage

them to come into restaurant and taste. By this organization gains profitability and determines
their sustainable growth in organization.
Management practice and range of technique performance
There’s a lot of management practice that a brat can do in their organization by internal and
external practices such as:
Communication:- communication is the main essence in the form of increase the revenue of the
organization because with the better communication with he customer more people love to visit
the restaurant and their good attitude towards the customer(Armstrong, 2020). Effective
management in the restaurant giving their customer a better experience with the communication.
Leading:- for the betterment experience of the organization, they need to develop the leader and
the staff who follow the leader for the betterment of the company and achieving their objective
they aim for. Company will lead their employee in the better communication and their attitude
towards the customer for better experience.
Strategic planning:- strategic planning in the business development plan of the restaurant give
them a better understanding towards the organization and their need where they want to setup
their business and it help the organization in long term. Different type organization have their
different strategy to develop their business for the better growth and expand.
Tools:- the tools for the managing the organization and their needs for the best management
practice in the organization.
Performance technique that can be used in the organization by monitoring performance and
progress check for the betterment of the company. Organization can set their goal and plan for
them by offering a good incentive to the employee. Continued development of the business plan
get them a reward (Kmecová, 2018).
Management alternatives to improve performance of the BRAT
Management performance technique that a business can implement in their organization such as:
Set goals effectively:- for the effective management alternative company can apply the SMART
that bring the specific, measurable, achievable, results, time bound help the organization by these
method to achieve success and manage the strategic plan of the organization.

Performance planning:- in the performance planning it is set to the planning of the organization
which is used for the success of the organization. In the actionable plan for the organization need
to performance plan for the guidance of the company to improve.
Improve productivity by goal management: - track the opportunity and grab them for the better
experience and organization does not miss the chance for the organization and employee
observation for the long term and future plan of the organization (Collings, and Isichei, 2018).
Information from the multiple source: - organization should know about their competitions for
compete them. Organization should need to self-evaluation of to improve the ambience and the
quality of the organization that will bring the more customer and increase in the efficiency of the
organization.
Market analysis
In regard to organization, the market sector is determined by segmentation, targeting and
positioning through this market assessment take place in effective manner. As market
segmentation is conduct through diversifying restaurant products and services among different
age groups in order to target consumer for enhancing sales of organization. Also, their targeting
group of people of all age groups through which attracts customer and achieves organization
productivity and efficiency (Ananthi and Vijayakumar, 2021). In order to do so, for brand
positioning of restaurant in way of towards expanding organization efficiency through this
enhance organization brand in different sectors by providing innovative products or dishes for
attracting customers in respective manner.
Product of Brat Restaurant
In respond to restaurant, it provide different types of product and services to their
customer such as offer different dishes that are vegetarian and non-vegetarian both types of food
according to consumer preference (Mennens and et.al, 2021). Also, they provide desserts to
customer that is specialty of restaurant as they provide innovative dishes to their consumer that
attracts them towards restaurant.
Marketing and sales
The market and sales function helps organization to achieve their profitability and
sustainable growth through various techniques. Such as promotion of products and services takes

place through social media apps, YouTube and other types of sources in accordance to online
mode expands organization productivity (Stone and Woodcock, 2021). By marketing of
products, sales maximize and revenue of restaurant increases in effective manner.
Funding
In order to raise organization productivity it is essential to have required funds for
restaurant in order to implementation of plan into corrective measure. For enhancing
organization productivity gathered funds from different sources such as take loans from bank as
it is easy method and in simply manner collects money and invest in business to make products
and services more productive (ReFaey and et.al, 2021). By collecting funds organization
achieves sustainable growth and determines development in organization by spending funds in
organization through which attracts customer and expand profitability. In regard to that by
collecting sources of funds helps organization to perform their work and determines profitability
of organization.
Financial projection
Sales Forecast 2020 2021
Food and Beverage Revenues $128400 $133700
Additional Revenue $81000 $90000
Total Sales $209400 $223700
COGS $414766 $426400
Payroll $269987 $323100
Total Prime Cost $684753 $749500
Controllable Profit $475353 $525800
CONCLUSION
The report has been concluded about business development plan of restaurant in effective
manner and emphasize management tools and techniques that helps in achieving organization
objectives. In this has been determine different aspects of organization that are market analysis,
product that offered restaurant for attaining more consumers. It will also justify marketing and
sales promotions through which sales increases and by promotion method attracts customer and
expand organization productivity. Furthermore, also has been study about funding and financial

projection of restaurant in order to determine business plan in effective manner. Through this has
been determined that organization achieves growth and conduct sustainability growth of
restaurant that will described in the report.

REFERENCES
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