Bravo Pet E-commerce Website Design and Implementation Report

This report analyzes the e-commerce implementation for Bravo Pet, a company specializing in pet food and products. It begins with an executive summary and introduction, providing background on Bravo Pet's business model and product offerings. The core of the report details the website's implementation plan using the SDLC (System Development Life Cycle) approach, outlining stages from system analysis and design to building, testing, and maintenance. It also covers the importance of mobile web presence, discussing factors like responsive design, user experience, speed optimization, navigation, and testing. The report further examines e-commerce security, emphasizing the shift to HTTPS and other security measures. It addresses challenges in online retail, and concludes with recommendations for improving the Bravo Pet website's performance, security, and user experience.

Running head: WEBSITE DESIGN
WEBSITE DESIGN
(E-COMMERCE IMPLEMENTATION)
Name of the Student
Name of the University
Author Note:

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Executive Summary
The following report is all about analysing the method of implementation of the e-commerce
website of Bravo Pet. The organization aims to certain product and services for pet. There are a
different kind of business model available, but e-commerce is a transaction in between two that
is organization and individual. Bravo Pet makes use of B2C model. This particular model
requires knowledge about the public relation in between the different forms. In the report, the
implementation plan of the website by making use of SDLC approach has been provided. The
next part deals with different factors responsible for online business. An analysis has been done
about the fact that how online business can improve overall-ecommerce security.

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Table of Contents
Introduction..........................................................................................................................3
Discussion............................................................................................................................4
Implementation plan........................................................................................................4
Mobile Web Presence......................................................................................................6
Ecommerce Security Environment..................................................................................8
Challenges in Online retail business..............................................................................10
Conclusion.........................................................................................................................12
Recommendation...............................................................................................................13

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Introduction
The following report highlights about Bravo pet foods which have helped the raw diet
material by providing innovative, delicious food products, toys, and clothes. All of its food
products are easily available in the market. In the year 2002, an outgrowth for family-owned,
high-quality, human processing organization that kept the whole thing simple. (Zheng et al.
2018, pp-360). Most of its products are manufactured are made from USDA inspection and
human consumption of ingredients. Most of the poultry products are No Antibiotics and humanly
raised. The venison and lamb mainly come from New Zealand and from grass fed animals. The
organization owns the facility of food processing so that there can be physical control of
manufacturing right from the staring to end. The organization aim to belief for the dedication of
biological appropriateness that promotes much better health, longevity and energy
(Valmohammadi & Dashti 2016, pp-160). The organization has a notion right from the
beginning to educate the owners of cat and dog about benefits of food feeding and treats. The
mere focus is all about making healthy and convenient. The organization aims to deliver certain
innovative products and best quality products for becoming leader in natural diet industry.
In the coming pages of report, an idea has been provided with respect implementation
plan of website using SDLC model. The next section of the report deals with mobile web
presence which is considered for online business presence. In addition, e-commerce security
environment needed for overall e-commerce security has been provided. All the challenges in
online retail business have been provided in brief. The last section of the report deals with a list
of recommendation for the online business.

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Discussion
Implementation plan
The main section of website development and design of Bravo pet is not all about coding
process. There are many similar technologies like HTML, CSS and JavaScript which provides
the view of the web. It provides an overview of shape and how it interacts with the given
information. There are many scene for being the main aspect of the website (Sin et al. 2016, pp-
440). The main part of website development life cycle is all about different stages of collecting
information, planning and launching maintenance. The development of website mainly revolves
around two major aspect like price and timeline. This two aspects aims to affect the size and
scope for project of website development.
The website of Bravo pet has been development by using SDLC model. It is a well-
known process by which different software is being developed and deployed. It merely
comprises of various stages needed for software creation that is conception to its maintenance
(Tanwar 2016, pp-70). SDLC for Bravo pet website merely comprises of five stages that are
system analysis, system design, building the system, system testing and lastly system
maintenance.System Analysis: In this stage, the mere focus is all about discovering about how
analysing of the next stages of Bravo pet website will be carried out. The most important aspect
is all about having clear understanding of the purpose of future website. The mere focus is all
about attacking the target audiences (Tsui, Davis & Sahlin 2018, pp-770). This kind of website
development questionaries is helpful in developing the suitable strategy for website
development. Website tend to different kind of visitor along with different functionality which
highlights that different technologies can be easily used. There is need of proper described plan

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which is completely based on a pre-development plan that can be required for protecting any
kind of extra spending. In this stage of website development, the developer aims to create proper
data which allow different customer about the fact that how different Bravo Pet website look-
like. The site- map of website will provide details in between the main areas for the website. The
representation help in understanding the relationship in between the different pages of website. It
is used by end-user for the information which starts right from the main page (Adams 2015, pp-
29). The main plus point behind the sitemap creation is all about building a user-friendly and
navigable website. The site map merely allows the user to have an idea concerning the inner
structure of the Bravo pet website but does not provide detail of user interface.System design stage: In the design stage, the website will take up the required shape.
Various visual content like images, videos and photos for the website will be done in this stage
by using Joomla content management system. Both customer and audience should be taken into
account at the design phase of the website (Saeed et al. 2019, pp-130). The overall layout of the
Bravo pet website is completely the result of visual content and some basic functionality. Layout
of the website will contain various aspect like colours, logos and images that will provide some
general understanding of the project.Building the system: Content writing and other sites of website creation mainly overlaps
with other stage of website building. Content writing is all about creating catchy lines for
headlines. In addition, there is need to start for creating the website (Rahayu & Day 2015, pp-
145). Different graphic elements have been designed in the earlier stage is required for creating
this Bravo Pet website. There is need of implementation of proper frameworks and Joomla CMS
so that it can easily handle the installation process in smooth way.

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Testing stage: It is the main aspect of the overall process of website design as each and
every link needs to be tested. It is mainly needed for ensuring the fact that there is no broken one.
There is need of using a code validator for analysing that provide codes follow the present web
standard (Paris, Bahari & Iahad 2015, pp-1456). There is need of checking and re-checking
within the Bravo pet website at the time of uploading to server. FTP software is needed for
analysing this particular purpose.Maintenance: The website should have feedback system which is needed by develop for
analysing different issues faced by end-user of the system. The biggest priority in this case is all
about solving the issue. Website user prefer to use the website which is easily navigable and
convenient to use (Karim, Saba & Albuolayan 2017, pp-310). In addition, the website of bravo
pet needs to be updated on regular interval. Developer can make use of Joomla CMS for
analysing regular updates so that they can be prevented from bugs along with decreasing security
risk.
Mobile Web Presence
In the growing era of technology, smartphones have become as one of the important
aspect of day to day routine. Considering the business point of view of Bravo pet, mobile phones
and their application will play a key role in improving the revenue of business (Habibi &
Suwandaru 2018, pp. 012045). Mobile phones are not only limited for texting and making calls.
Instead of that it is used for texting and making calls. It has become very much handy for
different business so that they can easily reach out to many customer. Mobile application
development should be taken into account very seriously. Mobile phone is the best platform for
getting much efficient and smoother option that will help in convey to business. Mobile
application developer makes use of different kind of tools and techniques for formulating the

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business solution. Different factors are required for analysing the mobile application
development (Kalia, Kaur & Singh 2018). There are mainly five factors of mobile application
development which should be taken into account likeResponsive Website: The designed website of Bravo pet should be responsive in nature
so that it is because of HTML frameworks. Some of popular mobile first based frameworks like
bootstrap is being used for design of front end and back end interfaces. It is needed for
optimizing the design for mobile screens (Ahmad & Alam 2016, pp-870). HTML frameworks
are needed for grid-based content for structure along with columns and rows needed for website
design for application interfaces.Giving priority to user experience: The main notion of the website is all about
providing user experience for the website visitor. It can provide much more exploration about the
website for frustration for leaning about product and brands (Banerjee 2019, pp-120). It is very
much important for optimize the overall usability of mobile presence website. In most of cases,
users need to have zoom in for viewing websites for smaller fonts.Optimized for speed: Considering the SEO and user experience, the loading time of
website needs to be taken into account. If the website of Bravo Pet has been developed using
WordPress, then the user can make of Plugin like WP super cache which is needed for caching
the system (Cao, Lu, Gupta & Yang 2015 , pp-60). There is a need of set-up of free CDN for
delivery of some website content which is as per the geolocation for visitor to speed up the
website. The images which are used in mobile screen and minimum loading can delivery images
that have slow loading speed. Taking into account the installation of SSL certification and
moving the website for securing HTTPS protocol. This is will merely help in securing the
website for long period of time.

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Navigation and Interaction: Some of the aspect of a website design which has been
formatted for creating the website. If the desktop website of Bravo pet comes up with large
navigation menu, then display will take the maximum space. The user can make use of
navigation links which is used for hamburger menu option (Cao, Lu, Gupta & Yang 2015, pp-
60). Mobile user can easily tap on certain links and swipe on the screen for interacting with the
website. There is need of taking into account the interactive buttons which are used in text
format so that it can provide the best browsing experience.Testing and Approval: The very next step is all about testing the design of website so
that it is easily available on different kind of devices. Most of the user around the globe make use
of latest browser.
Ecommerce Security Environment
Website security is considered to be as one of the key aspects of e-commerce store which
is non-negotiable. E-commerce merchants come up with certain number of responsibilities for its
global customers (Farooq et al. 2019). One of the main behind the fact people refuse to shop on
online platform is just because of threat of information stealing.Switching to HTTPS: This particular standard is becoming as one of main aspect of
online security. Most of the sites using old HTTP can result in negative consequences. There is
need of securing HTTPS for some of traditional areas of payment where most of the sensitive
information is being disclosed. People need move towards making the right shift for securing the
whole website by using HTTPS (Fernie & Sparks 2018). It will not make the option of payment
safe but also the every other webpage of site. Security site will not bring protection for payment
option but also will protect the data of the visitor.

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Choosing the right e-commerce platform: Most of the e-commerce shop aims to run on
platform like magneto and Shopify which is the main reason for overall security. The main
factors which is taken into account for e-commerce platform are merely inclusive of convenience
and functionality (Ghani et al. 2018, pp-1500). It is merely due to the fact that these platform are
found to be secure. Most of the ecommerce platform come up with proper automatic security-
based updates. It ultimately has logistical effort considering security. It merely focus on overall
growth of business.Implementation of plug-ins: Plug-in are considered to be gift of ecommerce that runs
for different sites and platform which allow it. WordPress comes up with different kind of plug-
ins which adds an extra layer of security for ecommerce website. The security of WordPress
comes up with a plug-in that can integrated with ecommerce store for best security system
(Handayani et al. 2019, pp. 012088). Plug-in will not only prevent the website from hacking but
in addition it will provide traffic for potential hacking. Wordfence aims to provide proper wall
for the security of the website.Making the admin panel tight: There are various angles which can be used by hackers
for getting into the respective website. The least difficult is all about getting access to the admin
panel. It merely requires one weak password for different hackers so that they can easily play
around the admin panel (Khan & Uwemi 2018, pp-240). There is number of steps which should
be taken into account like change of admin username, securing the password and lastly changing
the admin path.Help the customer to protect themselves: It is the sole responsibility of Bravo Pet to
keep their information safe and secure. But there are many threats for individual customer
accounts from being hacked. Strong password come up with a minimum number of character and

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there should be use of number and symbols so that it becomes much difficult to hack (Kwadwo
et al. 2016). Most of the website around the globe does not let their customer to create profiles
without the help of secure password. Bravo pet can go for two factor authentication for securing
their sensitive information.Not storing the credit card details: The very instance where the user has store credit
card number, the website becomes a tangible monetary value and most suitable option for a
hacker. Most of the e-commerce platform aims to offer offline credit card processing like the
standard of payment option. It will merely save all the credit card number without any kind of
encryption. The platform will provide the option under the impression like deleting the number
(Laudon & Traver 2016). If a single credit hack takes place on the website of bravo pet then it
will merely compromise with the confidence of customer on shopping platform.Proper monitoring of website: Bravo Pet can easily automate certain components of the
website like backups and installation of firewalls. Most of e-commerce merchants completely
have an idea with respect to site and traffic to certain level. One of the most suitable method is
all about detecting any kind malware so that they can scan different codes at a regular interval
(Mustaquim and Nyström 2015, pp-220). The website need to evaluate one of the most option
for analysing real website visitor is going through various OS, geographical combination and
devices. There is need of creating cookie-based user behaviour that helps in identifying and
blocking any of the active malware injection.Making use of Multi-layer security: Hacking into the website is similar to siege into the
castle or city. Most the castle make use of various layer of security which prevent any kind of
external attack. There is no single method for securing the website. They can easily make use of

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various layers of security for site secure (Moorhouse, tom Dieck & Jung 2018, pp-138). There is
large number of stages like starting with firewall and lastly enhancing content delivery network.
Challenges in Online retail business
In the last few the whole retail industry has developed a lot as there is proper
transformation. It comes up increasing urgency for minimizing the overall cost so that it can
improve the overall efficiency. As the customer of Bravo Pet is becoming much more demanding
in nature, there is need of putting much more pressure on the current expectation with respect to
the quality of product. There are mainly top four operational challenges which are being
encountered in Bravo Pet likeNeed of Customization: Customers are proven to be very much demanding in nature for
which they are looking for some unique experience. It merely helps them building and proper
customization of their products (Lee 2016). Managers at Bravo Pet need to think about different
stories so that they can develop smarter and personalized offers. With the development of
popularity of online stores like ASOS, there are certain number of challenges for creating retail
experience. Shoppers at Bravo pet wants to have some memorable experience for fast and quality
services. The overall shopping experience of shoppers at Bravo pet can be enhanced with
artificial intelligence.Price Inflation in relation industry: With the consumers at Bravo pet have to pay more
for the daily essentials then they need dispose the income. The consumers need to cut down their
budget for some of the luxury products (Lemke 2018). Bravo Pet is struggling to deal with
increased cost and the best solution is all about investing in planning and automation of different
process. It ultimately result in proper control, operation optimization and better satisfaction to
customer.

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Communication: Opening an online retail business like Bravo pet is not an easy job.
The overall complexity of the business merely depends on the business size. With increase the
scale, it ultimately equates more complex teams and communication issues. There is need of
assuring that there is proper compliance and excellence in the retail process of Bravo Pet. It
merely includes proper reviews, approval, and logistics. Various automated signs are known to
be vital so that team members are completely responsible for the required action (Mudjijah &
Hakim 2018, pp-525). This merely helps in keeping a track of their task and helping solving
problems. It is very much important for keeping a track of team members and checking the fact
that team members are hitting the target. It is an important aspect for manager as it will help in
keeping track of informed based decision.Digital disruption: With every passing year, both technology and scope of using it is
growing at an exponential rate. It merely emphasizes on the fact that retail business need to
merge both that is online and offline business. It merely ranges from back office operation to the
final delivery of the customer in-line. The process of data collection is growing at rapid rate
which helps in proper decision making for Bravo Pet (Ahmad & Alam 2016, pp-870). It
ultimately helps in access to some real-time data and it has potential replenish a given store. This
is merely needed for optimization of schedule and proper management of KPI for obtaining
desired results. Retailers need to make use of proper data set for some of the actionable targets
and solving this particular issue (Chaffey, Hemphill & Edmundson-Bird 2015). Bravo Pet can
make use of management software like infraspeak for bring traditional benefits for planning and
compliance.

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Conclusion
From the above report it can be concluded that it highlights the implementation plan of e-
commerce website. SDLC model is needed for understanding the business objective of Bravo
pet. In addition, it also highlights the design of proper information system which comprises of
implementation plan for it. For the design of mobile web presence, a list of factors for mobile
platform needs to be considered for this online business of Bravo pet. Five factors has been
discussed for online business category and for developing e-commerce website. The next part of
report deals with certain methods by which the online business can achieve overall improvement
for overall security of e-commerce website. The report highlight certain number of challenges in
online retail business. The report addresses four operational challenges that might be faced by an
organization. A comparison has been done for offline business operation in New Zealand
business. The last section of the report deals with list of recommendation for online business of
Bravo pet. Bravo packing incorporation is all about recalling the performance of Dog products
and frozen raw pet foods. It comes up with potential to be easily contaminated with Salmonella.
Bravo Pet website aims to provide interactive dog feeder toy which has a main ingredient that is
PVC pipe. It can keep the pooch very much busy by working for the treat side. There is sand the
most of the rough edges so that they can secure the vise. By making use of rough edges by
making use of holes in the sandpaper when all of it is found to be smooth one. In addition the
website provides T-shirt rope toy which is found to be closet for no-body wearing. It can easily
turned into T-shirt yarn for the upcoming project. The t-shirt yarn is found to be colourful when
it is braided
Recommendation
There is a list of recommendation for Bravo Pet like

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Upselling and Cross-Selling: Upselling is the act encouraging the customers of Bravo
pet for purchasing similar products at much higher price. Cross-selling is the act of encouraging
customers to buy some complementary products. It merely comes into picture when they have
the intention of buying required product.
Closing out slow-moving products: Pet products which sit on shelf and are sold out
slowly can easily reduce the overall cash flow. It will reduce the overall business growth.
Considering the size of the business, the choice of inventory is done. There is some business
which can boost and have the opportunity of getting new faster items for selling.
Proofread the website: Even some of the large organization can easily make errors on
their e-commerce business. Significant amount of changes can be brought on the website by the
help of proofread option. Owner of Bravo Pet need to invest sometimes of the day for analysing
how the customer make use of website.
Providing free shipping: In many cases, it has been analysed that customer are not
willing to pay for the shipping charges for the order product. Bravo Pet need to provide the
option of free shipping to their customer. The organization needs to understand that free shipping
will take away some portion of margin. In addition, it will increase the overall sales revenue.

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