Contemporary Issues, Trends, and Strategies in Brazil's Tourism Sector

This report delves into the contemporary issues affecting Brazil's tourism sector, examining the impact of globalization, security concerns, and emerging trends. It analyzes the effects of these issues on the tourism market, including the rise of rural, eco-tourism, and gastro-tourism. The report assesses how travel organizations respond to these changes and develops strategies to adapt to the evolving landscape. Furthermore, it evaluates the effectiveness of these responses and discusses the consequences of failing to adapt to changing needs. The analysis covers the impact of political instability, terrorism, and economic factors such as exchange rates. The report also investigates the adoption of new technologies, the importance of human resources, and the need for differentiation in a globalized market. Overall, the report provides a comprehensive overview of the challenges and opportunities within Brazil's tourism industry.

Contemporary issues in travel and
tourism sector
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Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Identifying the current issues that affect change in travel and tourism sector.................1
1.2 Analysing two issues of a Brazil by using relevant methods or skills.............................2
TASK 2............................................................................................................................................3
2.1 Evaluating the emerging current trends that influenced changes in the tour and travel
industry...................................................................................................................................3
2.2 Analysing these trends affects the Brazil in terms of tourism products or services offering
services...................................................................................................................................4
TASK 3............................................................................................................................................4
3.1 Analysing how travel organisation responded to the emerging trends.............................4
3.2 Developing the strategies for travel and tourism sector to respond tourism business to
change.....................................................................................................................................5
3.3 Justifying strategies for travel and tourism business that could respond to change.........6
TASK 4............................................................................................................................................8
4.1 Examining the effective were the responses and analysing the impacts on the performance
of the travel and tourism organisation....................................................................................8
4.2 Discussing the consequences of firms failing to response to the changing needs............8
CONCLUSION ...............................................................................................................................9
REFERENCES .............................................................................................................................10
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INTRODUCTION
Tourism is one of the largest sector in the world which spread into the whole country or
cities across the places. Besides, it is the only one sector who is largely affected by when terrorist
attacks happen. It affects global economy, gross domestic product and foreign direct investment
in the countries of Brazil, Egypt, India, Russia and United Kingdom. Present study will be based
on Contemporary issues of tourism sector. Further study will be focused on Brazil issues and
their tourism market which affected by different trends and issues. However, study also explains
how tourism sector respond to those changes in an appropriate manner. Overall, it helps to make
the good impact on the tourism development process.
TASK 1
1.1 Identifying the current issues that affect change in travel and tourism sector.
Brazil is the most popular destination place to visit in south America with 202,656,788
people. It is the continuous process of development in tourism market in a long term manner.
Brazil is growing industry in agriculture which become the leading regional power and economic
leader (Assunção and et.al., 2015).
Globalisation : globalisation affect business directly or indirectly. At one side, if
globalisation introduce many resources on the other hand, it also creates negative challenges for
the local economy as well. It might affect the local travellers or infrastructure of Brazil. Social
cultural impacts Social factors are the another issues or challenge that affect the overall tourism
industry sector which reduce the level of tourism market (Baum, 2015). Moreover, through
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advanced and modern start up travel sites which readily helped people to get aware of more
destinations and other information regarding lodging travel, recreational etc. It affects overall
interest of tourism industry and growth. Taxation is the another globalised issue, Travel and
tourism sector is a highly taxed sector which imposed by the government of the country
(Boniface, Cooper and Cooper, 2016). The level of tax decides the prices of set prices it
discovers the new managing leading goals.
Technology : Technology can affect Brazil tourism market into positive manner.
Technology create new chances of developing facts that helps determine the new emerging
trends. Lack of differentiation: It is the another issue that might affect tourism industry growth in
order to meet traveller needs and wants. The globalised market implies that frequently same
product and services are offered all through the globe. technological has been given high impact
on the business on the travel agencies. Thompsons UK Ltd. needs to adopt all those changes and
amend in the business into more appropriate manner (Tussyadiah and Pesonen, 2016).
Low Cost Airline : Low cost airline prices can attract more customers towards the Brazil
tourism that helps to enhance the economy. It also affect the new emerging trend and new
business growth. There are so many factors or issues involved in the tourism sector which affect
demand and supply of tourism such as government regulations, travel and tourism development
etc. It includes direct contribution to tourism and travel to GDP in 2016 was 3.2 % which was
forecasted to increase by 0.5% in 2017. There are some businesses has involved which
influenced by the tourism developments such as airline, travel agents, hotels and other leisure
industries directly supported by tourist. Overall, it helps to create new developing performing
task in order to meet out the best possible result outcomes.
Security : Security is the another reason or issue that can affect the minds of tourism.
Due to high pressure of security issues. Due to high security level in Brazil people wants to come
and visit Brazil. If Brazil fails to fulfil the security issues they cannot attract high number of
tourism customers. Terrorism and security, This is the most significant issue to the Brazil
tourism industry and safety security issues. Due to which travellers change their perception level
towards travelling to Brazil. Health and safety concerns is the another safety or security issues,
This is the another reason which gives negative impact to the tourism industry. Many of the
travellers do not preferred to take better growth and many effective leading charges to develop
the new developing charges goals.
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1.2 Analysing two issues of a Brazil by using relevant methods or skills.
Two different issues are currently impacting over the tourism business within the
middle east. These destination places have some potentialities in order to attract the tourist
business growth. The major issues that most of the country has facing in terms in developing the
long term tourism growth such as political issues, these issue demotivating the travellers to
visiting the particular place, due to which lack of interest has generated within the tourism
industry (Guttentag, 2015). Some examples of political forces are local riots, financial crises,
increasing unemployment, inflation rates. Political issues within the industry cause destination
places such as Egypt, like Egypt has been facing hurdles related to terrorism attacks and political
riots. These are the major issues which distract travellers towards the forming result oriented
goals and objectives to the tourism market.
Counter terrorism activities can also lead the dissatisfaction level among buyers to get
better result outcome goals (Hox, Moerbeek and Van de Schoot, 2017). These terrorism activities
lead to decrease the tourism within the company structure. In order to get over from the activities
of terrorism, government needs to take serious action plan in order to reduce the negative impact
of the attacks and take strict action to protect tourism development. All the issues have been
creating both positive and negative influence level between the study goals. Host destination and
cold destination are two types of destination places which affect health of the visitors as their
temperature can affect their health and causes infections. These are the reasons which get
affected by the better goals oriented result which affect the long term task and more efficacious
challenges (McCuen, 2016). Fall in the exchange rates and the value of currency level is the
benefits for tourism sector in cost. Through which rate of tourism might be increased and stable.
Overall, it brings new great opportunity for the business to take new benefit and growth in the
development of tourism sector. Overall, it has been concluded that, overall, business target gets
more ineffective and insufficient to develop the low effective deals with the long term goals.
Impact of globalisation or terrorism on Brazil
Impact of globalisation and terrorism on Brazil tourism that affect the new leading and
managing affect the overall business goals. Impact of globalisation on the economic behaviours
across several countries and regions. On the other hand, terrorism also affect the business. Apart
from that, it affect the new developing and effective developing effects. It affect the impact it has
had on the threat.
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TASK 2
2.1 Evaluating the emerging current trends that influenced changes in the tour and travel
industry.
There are so many emerging trend which influences the services of tourism industry
of Brazil.
Rural Agro Tourism : in this tourism, tourists prefer to visit the places for the purpose
of tasting the food of the different places (Smith, 2015). This is the another type of tourism
sector which visitors invest on food of the different places. Rural tourism is the another
influencing tourism sector which influences the different needs and wants of the visitors (Smith,
2014). Government of Brazil needs to make rural area little more developing. In order to attract
number of clients and visitors, government needs to more focused on to improve the quality of
life of rural people, Provides the best good experience to the tourist, maintain the quality of
environment. The main purpose of this rural agro tourism is that to develop the scope of rural
areas and develop the new opportunities for the people to get some more results and growth.
Eco-tourism: it is the another merging factor which influence different sources of
insufficient sources of tourism factor. This play a most essential role in the economy which
enhance the social and welfare for providing strong base to the communities. Sustainable tourism
is the another changing influencing factor which affect the tourism sector into more appropriate
manner. Travel and tourism industry is totally explained the services which was given by the
overall industry from one place to another with their different purposes such as holiday and
business growth (Sharpley and Telfer, 2015). All kinds of tourism sector affects the business task
and long term market trend and major goal objective task that helps to keep the market new
emerging and growing business. All kinds of tourism affect the business of Brazil tourism sector.
Gastro Tourism : Gastro tourism are for foodies who want to go behind the scenes to
taste some new dishes and discuss the nuances of local region specific food and to learn about
unique ingredients. Food Tourism industry affect the long term growth in order to meet out the
long term challenges. Tourist prefer to visit the places for the purpose of tasting the food of the
different places. This form of tourism is gaining importance and focused of the tourist sector.
Due to some changes in current needs of development growth and best forming results this sector
has facing long term changes in the business environment. All over, it helps to take the long term
result oriented growth in terms of better task oriented. All kinds of business goals affect the
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tourism market of Brazil in terms of Market growth, economic conditions, sales and long term. It
also affect the new business target and leading performing goals.
2.2 Analysing these trends affects the Brazil in terms of tourism products or services offering
services.
Brazil is one of the most attractive place where people love to see different beauty of
agriculture, hills mountains. Some places of Brazil are very interesting to visit such as Rio De
Janeiro, Sao Paulo, Salvador etc. instead of that there are some factors are still present which
affect the overall tourism industry in different manner (Standing, Tang-Taye and Boyer, 2014).
Travel and tourism industry is quite dynamic in nature which changes in very frequent manner.
The market constantly adopt new trends and customer needs in order to meet the client
objectives and task. It also affects the best possible action plan in order to keep that market most
prominent and long lasting manner of growth.
Recent technologies : The latest new managing successful business growth into the best
possible manner. Apart from that, it helps to take care of the organisation growth in order to
concert the best possible action plan (Theaker, 2017). The Latest technologies which affect the
overall market that is, internet and mobile application. The leading organisation of Brazil has
providing online bookings, cashless transactions, provides all information online. More new
formation and leading goals in order to develop the new managing growth. Technology is the
most recent changes occurs new developing growth. Technology is a key expanding business.
Technologies data has been collected by both primary or secondary data.
Human resource : Human resource are very important to implement planning of
travelling packages. This is the another changing trend which affect the tour and travel industry
into more inefficient manner. Sufficient number of employees are very much necessary to
analyse the research into more appropriate manner and long term goals. Human resource can be
affect the overall tourism sector for example: without having proper guide client cannot be
understand the place and their history level.
Impact of Gastro tourism , Eco tourism and rural tourism affect the Brazil tourism products
or services
By opening the Gastro tourism in Brazil so that it will helpful to improve the value of
land and the increasing the heritage and the development of people around the Brazil. By
combining local food and drink with travel, food tourism offers different variety of food, drinks
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with travel. It also helps local businesses and tourists as well. Overall, this business helps to
contributing to a sustainable economy of Brazil.
Eco Tourism is the most niche and specialist area in the tourism market. Ecotourism can
be the best picture as a subset of nature based tourism. It is the best practices to minimisation of
technological use, providing innovation interpretive programmes and involving local
communities of Brazil. This can help to also enhance the popularity of Brazil eco-system. This
tourism also promote the Amazon Jungle of Brazil, enhance fascinating plant animal species as
well.
Rural tourism can help Brazil tourism to enhance the rural critical situation. It is the
best way to provide several services and enhancement of tourism market in a better manner.
This tourism businesses improving the competitiveness of rural areas in the aspect of rural
tourism development. This will improve the Brazil rural area and make new opportunities for the
local businesses.
TASK 3
3.1 Analysing how travel organisation responded to the emerging trends
Thompsons Ltd. Is the UK biggest travel agency of British. It consists the team of
professionalise which are well trained and helping travellers of all ages to get the best priced tour
packages which is suits them. They provides cheap affordable prices of product or services.
Customer has also been comfortable with the new environment it always new attract into
more appropriate manner of channel. Tourism industry should always need to make better
impact on the customer. Travel industry has always been made package to cater to individual
demands. In order to build up the new managing successful business growth. Company needs to
meet the technological new trend in order to meet out the changes into more effective manner.
Company respond to all changes by applying different technologies, new offers and
innovative ideas to protect all those changes happened in the market. Thompsons UK Ltd
covered their all holiday plans or policies protected by the ATOL scheme. for responding to
certain changes company offer some following services and offers to address all those changes.
Luxury services: In order to respond the changes trends, Thompsons UK Ltd provides
luxury services to their clients. Such as dinner parties, friends parties etc. all these changes are
comes from social changes. In oprder to meet all those changes company adopts luxirious
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services for their potential customers. There is an another socio economic changes that needs to
adopt by the travel and tourism industry in order to meet out the goals and best possible manner.
There are some changes that happened with the customers these are the social factors which
needs to be taking care of by tour and travel industry (Xiang, Magnini and Fesenmaier, 2015).
Thompsons UK Ltd. should need to accomplish the all kinds of needs and wants of travellers
rather it is related to health, security, etc. also, company needs to adopt changes and needs of
travellers in order to respond all changes. Companies or government should take care to make
travellers aware that there are precautionary measures in order to reduce the possibilities of
threats or miss happens.
Car hires : For fulfilling the customer personal needs. Company also provides the
personal car services. In order to meet out their satisfaction level. It is the best way that
Thompsons UK Ltd adopts to respond the needs and changes. There is a huge demand of
traveller holiday packages, in order to meet out the best possible action apart from that the helps
to take care the needs and wants of the customers into more into bet manner (Xiang and et.al.,
2015). Apart from that it is very necessary to keep the customer demand fulfil their needs to
make the matter of good given goals. Thompsons UK Ltd. needs to provide appropriate lodging,
facilities and customized packages to suit needs for these groups.
Faith and culture tours : In order to protect environmental factors, Thompsons UK Ltd
adopts some exciting tour packages for their potential clients. Thompsons UK Ltd. needs to be
aware of natural disasters and their possible consequences for their industry. They should take
necessary steps for example build earthquake proof building if the resorts are built in prone area.
Environmental changes are the most important changes that needs to be adopted by the company
in order to meet the customer requirements.
3.2 Developing the strategies for travel and tourism sector to respond tourism business to change
As the tourism is increasing at a glance worldwide economically, its favour’ several
strategies to boost up the layovers that are highly influenced by the sector for a purpose of
modelled architecture in domain of cross travel experience (Zervas, Proserpio and Byers, 2017).
Strategies that laid an impact in developing the travel growth comprised of both active and
passive measure and combines a large portion of population analysed by policy makers, national
and international travellers.
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There are several strategies that could be adopted by the Thompsons UK Ltd. such as
focus building in market, product marketing (e-distribution), cost reduction lead and so on.
Focus building in market:
Travel product feature should be largely divided into more confined way to give a price
less than the competitor without effecting the bi-directional deals, based on promotion and
advertising (Sharpley and Telfer, 2015). Last minute deals with great offers and also a window
for late booking with change travel feature on the travel booking.
Specialization in cross countries and season travel bookings. Experience in Travel is
selling of dream which will convert into reality. People travel for business, personal or pleasure
look for a good plan in action and have many questions to make the trip into more comfort.
Product marketing (e-distribution):
Each entity of strategy has a different approach in creating and magnifying advantage
with seeking the market goals. Less expansion resource inputs is one of the major diversity of
strategic development in market of travel and tourism and by creating products that are according
to the strategy and merely focus on growing the deal vouchers by populating information by
point and click with no cost offence (Standing, Tang-Taye and Boyer, 2014).
Cost reduction lead:
Thompsons UK Ltd. Can develop Marketing strategy of the travel agency is the pillar of
tourist potential, magnetizing large number of local and cross-country tourists and maintain a
balance between quality and price. Sale in marketing is one of the major strategies that is again a
proof of gathering large number of people for making the sales grow and profit for both buyer
and seller (Tussyadiah and Pesonen, 2016). In domains of region travelling packages the e-
marketing conducts no limitation in sell-competition offers.
Globally there are many alliances that are operating worldwide, and telecommunications is the
trademark of all. All marketing objectives are guided by government authorities and conducted
into the travel media program.
SWOT Analysis of Thompsons UK Ltd
Strength
 Great market demand and sources.
 Successful track record.
Weaknesses
 High Attraction
 Limited success growth.
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 Reliable supply
Opportunity
 Decreasing cost of transportation
 New Technology
 New Customer from online Channel
Threat
 Limitation of resources
 Rising pay level
 Changing consumer behaviour
PESTLE Analysis of Thompsons UK Ltd
Political : Political stability is very essential for travel agencies in determining the image
of destinations in regions which attracts tourists. Potential factors influenced by warfare,
terrorism, violence and coups. Thompsons UK Ltd needs to adopt some major effective
outcomes in order to meet out the political issues.
Economical : Economic travel industry has been considered as one of the best industries
in the world. Economic stability of this sector is quite well as compare to other industries.
Company needs to adopt all ethical legal laws and regulations to working in this industry
development goals. This factor driven by disposable income and changing lifestyle of
consumers.
Social : Social factor is playing most potential factor in travel agencies. This factor
influenced by the factor due to crowd behaviour, criminal activities and level of community
interaction. Negative social impact on tourism which cannot be ignored worldwide is that of
child labour.
Technological : This factor provide opportunity by developing several new techniques.
This helps to attract customers or clients at national level. This factor also helps to different
business in tourism market as well. The negative factor of technology is sometimes people use
technology in negative manner.
Legal : Travel agency should abide ll legal regulations imposed by the government. Due to not
adopted proper legal; implications company having issues and trouble to run the business.
Environmental : This factor affected by large environmental concern through fuel,
wastages, of oil in the travelling aspect.
3.3 Justifying strategies for travel and tourism business that could respond to change.
Cost leadership
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In this strategy for responding the several changes, Thompsons UK Ltd needs to focused
on reducing the cost of the different operation function of the company rather than customers.
organizational boundaries. Cost strategic management prices involves generation of
business ideas and generate competitive advantage of a company in the global market. Targeted
customers and organizational challenges are to be taken care of for the rival brand strategies and
keep in mind for the cost cutting offers that are kept attracting the audience in the market with
the information that is searcher for domain participation by the companies.
Differentiation
Thompsons UK Ltd. Needs to powering up the e-marketing campaign with social media
marketing is a boost to the trend in sell’s growth. Just appoint click tool to grab deals with the
best of the prices and plans, planning process also sustains key area such as Sales and
commercialization. Differentiation strategy is the best approach to attract number of new clients
at global level.
Different product sale is complex in varying market trends, web-based marketing for the
product to keep it more information and collective for the targeted people across countries and
with one touch the deals and information are share among a crowd of audience that compare and
make choices with the demands and needs for the traveller that is searching for the best of the
deals online (Xiang and et.al., 2015). It makes an huge pace in creating sale growth hand
changing the moods of people to invest and to booked for the choices they mean.
Focus based on cost
This strategy more focused on setting the pricing of the product or services. This process
has to be done by adding profit margin of the prices. The method to reduce costs and gain a grasp
into the market trends influencing a big amount of market share. In the current world customers
or seekers are unaware of the product that they look for and they differentiate on their choices. It
is a different angle of price leadership and amount reduction lead also with a low-cost operation
in the industry makes it more confined to the ups and downs in the market air. The company
servers a higher profitability driven by scope, scale and size (Xiang, Magnini and Fesenmaier,
2015). Marketing principles underlying the primarily controlling costs within the
Focus based on differentiation
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