SAFe Framework Implementation: BreadTalk's Indian Market Strategy

This report introduces a SAFe (Suitability, Acceptability, Feasibility) framework analysis for BreadTalk, a Singapore-based food organization, as it aims to establish a presence in the Indian market. The analysis assesses the suitability of entering the fast-growing Indian market, highlighting the potential appeal of BreadTalk's artisanal bread to a young, taste-conscious demographic. It examines the acceptability of BreadTalk's strategy to stakeholders, focusing on menu adaptations to cater to Indian tastes, including incorporating local flavors and vegetarian options, as well as affordable pricing. Finally, the report considers the feasibility of BreadTalk's expansion plan, acknowledging India's economic potential and evolving consumer preferences, moving beyond price sensitivity to embrace new culinary experiences.

Business Strategy
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Introduction:
A SAFe framework would be introduced for the Singapore based food organisation, BreadTalk
as it strives to establish its base in the Indian market.
SAFe framework:
S – Suitability to the company:
It would be very much suitable for BreadTalk to establish its business in India, one of the fastest
growing market in the world. The country has a young crowd who has a penchant for various
kinds of tastes say the artisanal bread which is the speciality of the Singaporean bakery (Argenti,
2017). So it would be better for the organisation to offer various sorts of offerings from its
bouquet to let the Indian buyers try out new flavours and establish a different kind of food habit.
A – Acceptability to the stakeholders:
BreadTalk is due to enter the Indian market with its wide variety of bakery offerings and to make
themselves acceptable to the Indian customers are striving to bring a change in its menu and
flavours. The organisation is trying to Indianite its menu by giving a typical Indian flavour to its
menu for suiting the taste of the locales and planning to bring in vegetarian items as well
(Chernev, 2018). The price has also been kept at an affordable level for the price conscious
Indian market.
Fe – Feasible to implement:
It would be quite feasible for BreadTalk to carry out its Indian business expansion plan as India
is a potential economic superpower and with the passage of time, the Indians has tried to try out
new things doing away with its price consciousness.
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Bibliography
Argenti, P., 2017. Strategic Communication in the C-Suite. International Journal of Business
Communication, 54(2), pp. 46-60.
Chernev, A., 2018. Strategic marketing management. London: Cerebellum Press.
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