BreadTalks Case Study: Expansion into the Indian Market

This case study examines BreadTalks' expansion strategy into the Indian market. The company aims to establish a significant presence, focusing on Delhi and its surrounding areas, with plans to open 15 outlets within three years. BreadTalks has partnered with Som Datt to cater to the Indian palate, offering products with an Indian touch at competitive prices. The study highlights the company's research and adaptation to local tastes, emphasizing the importance of understanding consumer preferences. The company's strategies include offering affordable products and premium services to attract customers. The study also references academic sources that support the case study.

Running Head: BREADTALKS CASE STUDY 1
BREADTALKS CASE STUDY

BREADTALKS CASE STUDY 2
Strategies
Bread talk is most of the most renowned company based in Singapore who has entered into
India to open the bakery business. The two strategies that are proposed by the company are
going with are basically with the idea to set up the whole and sole bakery business in India as
cakes and the bakery products in India are growing in terms of the food segments by 20 to
25%. Earlier the opportunities were not thoughtful and thereafter the opportunities grew
better for Breadtalks. Breadtalks has tied up the hands with Som Datt to cater the major
preference to the vegetarians with a pinch of the Indian touch. The sector seems to be a
difficult one due to mom and pop operation hence the company joined the hands to deliver
the better at the large platform (LEE, LIM, MATHUR and ZERRILLO, 2016).
Role and Core
The major role and the core activities the company are trying to foray in the Indian markets
and to open almost 15 outlets within the time frame of three years. The focus is majorly on
Delhi its satellite mode cities. After having the deep research and insight for about one and a
half year the company understood that the flavours will be authentically Indian, with the
same cost ranging from $1.2 or say INR Rs 65/- and the steps are also taken to deliver the
premium level services. The Indian palate is set and the customers are also ready to pay and
extra cost to relish the taste. Hence the venture is a suitable move (Waring, Vas and Bali,
2019).

BREADTALKS CASE STUDY 3
References
LEE, M., LIM, C., MATHUR, S. and ZERRILLO, P., 2016. BreadTalk: Continuous
Innovation to Keep the Brand Fresh.
Waring, P., Vas, C. and Bali, A.S., 2019. The Transition from Graduation to Work:
Challenges and Strategies in Singapore. In The Transition from Graduation to Work (pp. 161-
178). Springer, Singapore.