Social Marketing Case Study: Breastfeeding, Strategies, Pros and Cons

This case study examines social marketing strategies employed to promote breastfeeding, specifically focusing on 'sense of obligation' and 'power of consistency'. The analysis includes the application of these strategies by healthcare professionals, such as creating connections between care given and expected, and using oaths or pledges to encourage mothers to breastfeed. It also discusses the pros and cons of these approaches, considering factors like patient maturity and health issues. The study references supporting literature on breastfeeding and social marketing principles. The assignment addresses the question of when these strategies are most appropriate and when they might be less effective, offering a comprehensive overview of their practical application in a healthcare context.