Business Plan: Brew and Brewery Cafe in Birmingham, Midlands, UK

This document outlines a business plan for 'Brew and Brewery', a cafe concept targeting students, office staff, and commuters in Birmingham, Midlands. The cafe aims to offer affordable, high-quality products with a unique selling proposition of personalized coffee mugs. The plan details team recruitment, emphasizing skilled baristas and chefs, a diversified workforce, and a staff handbook for clear roles and responsibilities. It also includes product ideas like special combos and a variety of hot drinks and snacks, along with hygiene and delivery considerations. The plan concludes by highlighting the importance of understanding customer preferences, product development, and effective management for successful implementation in the hospitality industry. The document references several sources related to entrepreneurship and coffee business development.

Brew and Brewery

Introduction
• The idea is to open a cafe named
“Brew and Brewery” that will
serve snacks, hot coffee, meals in
Birmingham, Midlands.

Target market
• A group of elementary school
students who tend to hang out
after school.
• Office staff from nearby offices.
• Passengers going to a bus or
train station

USP
• Lower prices with a high-
quality product range to serve
customers in every category.
• Personalized coffee mug with
customer's name over it for
serving hot coffee, the key
USP for Brew and Brewery.

Team recruitment and team
culture
• Recruitment of best Barista and chef’s for the preparation
and serving of best hot coffee and snacks in the location of
Birmingham.
• Diversified workforce with integrated working culture where
individuals support each other for finishing operational task.

Staff management
• Development of staff handbook to define clarity of roles
and responsibilities to each staff type.
• Reward and appraisals to most hardworking employee at
the workplace.
• Improvisation of HRIS system for the effective
management of the staff activities.

Products & Ideas
• Special combos are great idea to be
mentioned under the menu.
• Hot drinks include: different favoured
hot coffee, green tea, tea, hot chocolate
and soup.
• Snacks include: donuts, noodles,
burger, fries, pizza etc.

Hygiene and delivery
• For sanitation, appropriate
cleaning staff are designated to
ensure the cleanliness of
tables, floors, glasses, etc. to
make the environment look
attractive and hygienic.

Conclusion
• The conclusion from the above discussion is that in order to
successfully run a business in the hospitality industry, the following
information must be collected efficiently.
•When building a business plan, attention must be paid to customer
preferences, product ideas, management methods, team building, etc.
in order to successfully implement the business plan.

References
• Mohd Yusof, N.Q., 2020. Fundamentals of Entrepreneurship
(ENT300) Business Plan (Coffee Shop).
• Dinh Nhat, M., 2018. How to set up a profitable coffee shop
in Vietnam: Case: The Nest-Board game café.
• Kaniawati, K., Nuri, N., Sinaga, O. and Roespinoedji, R.,
2021. Coffee Business Development Model. Review of
International Geographical Education Online, 11(6), pp.432-
443.

Thank-You