Comparative Analysis of Marketing Principles: Brew Dog and Guinness

This report provides a comparative analysis of the marketing principles employed by Brew Dog and Guinness, two prominent brands in the beer industry. The analysis focuses on key elements of the marketing mix, including product, price, place, and promotion, to understand how each brand targets its respective market. The report begins with an introduction to the principles of marketing and then delves into a detailed comparison of the target markets of Brew Dog and Guinness. It examines the product offerings, pricing strategies, distribution channels (place), and promotional activities of each brand, highlighting the strengths and weaknesses of their approaches. The report concludes with a summary of the findings, emphasizing Brew Dog's advanced marketing strategies and the brand's overall success in comparison to Guinness. The analysis underscores the importance of adapting marketing strategies to effectively reach and engage target consumers in a competitive market. This report offers valuable insights into marketing practices and brand positioning within the beer industry.

Principles of marketing

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
Comparison of target markets............................................................................................................3
Product..............................................................................................................................................4
Price...................................................................................................................................................5
Place..................................................................................................................................................6
Promotion..........................................................................................................................................7
CONCLUSION.....................................................................................................................................8
REFERENCES......................................................................................................................................9

INTRODUCTION
Principles of marketing can be understood to be widely one of the most essential
aspect for marketing on successful horizons , by keeping company working domains
strategically pertained on larger arenas and also widely promoted on stronger goals which
enhances stronger goodwill in future. The report will be analyzing comparison of target
markets of two Beer producing brands based on products, price, place and promotion goals
by analyzing various metrics and new functional innovative aspects of primitive functional
domains.
Comparison of target markets
The comparison of Brew Dog company within business arenas in compared Guinness
can be understood as widely essential for gaining functional diverse information on varied
aspects of larger technical growth and how business oriented larger functional growth is built
on (Armstrong, Kotler and Brennan, 2018).
Brew Dog Guinness
 Brew Dog being one of the largest
Scottish multinational brand pub
 Guinness has limited target customers
due its limited active working reach

chain based on Scotland had been
widely active to target larger
audiences with its varied range of
productive new functional products,
services and also harness innovation
on longer run.
among consumers market where the
main product is Guinness Draught,
where diversity of products and
services are lacking widely.
 Brew Dog has wide active reach
among larger arenas of customers,
where products are widely expanded
within business horizons and also
there is active innovation for up
scaled target growth. Brand has been
also witnessing new range of
consumers market strength with new
usage of social media digital reach.
 The brand as compared to Brew Dog
lacks innovation and higher advanced
consumers market reach, as there is
lack of strategic expansion within
digital platforms and also for
governance of working goodwill
through which there is less target
reach analysed.
Product
The products quality and overall growth among consumers attractive market synergy
is widely lacking which plays high importance role for gaining functional innovative and also
for targeting consumers based on efficacy among productive reach. The parameters widely
can be differentiated as follows:
Brew Dog Guinness
 The Brew Dog products when
analysed in aspects of shape,
packaging and price schemes are
widely advanced when analysed,
which is also widely portraying vision
among customer’s business scenarios.
 It can be analysed that in comparison
with Brew Dog, products of Guinness
are less innovative within packaging,
attractive price range and also for
working towards quality factors
(Cateora,.and et.al., 2020).
 The Brew Dog brand products are
globally acknowledged to be widely
 The brand products are not premium
in quality services aspects, due to

one of the best quality brand of
drinks, beers which has worked on
larger aspects of productive synergy.
which the productive working
synergy is also widely limited. There
are fewer varieties of products within
brand name, due to which marketing
and promotion scenarios are also
highly limited.
 Brew Dog products are actively
diverse in varieties parameters and
widely advanced within quality
metrics, through which aim and
diversified functional image of
goodwill has been widely grown.
 The Guinness brand products are
widely lacking innovation
productivity within products and
services, where digital promotion
being the most active competitive
factor is lacking .
Price
The price factor is also widely essential for gaining stronger work synergy and
exploration based on larger paradigms of consumers based on functional domains
specialisation among consumers based on overall growth within varied brands functional
aspects.
Brew Dog Guinness
 The Brew Dog price structure will be
focused on stable attractive price
structure operational growth, variably
larger goal advancement within new
avenues which also widely focuses on
stronger advanced functional
standards.
 Price of Guinness is not attractive as
compared to Brew Dog where there is
limited attractive price structure
functional domains.
 Brew Dog company has high focus
towards price structure goals and
functional synergy within its product
reach, which has build stronger
working domains specialisation.
 Guinness has limited focus on price
structure goals where there is also less
diversified wider price patterns for
bringing on new varied products and
services.
 The Brew Dog company has varied
innovative price structural practices
 Pricing strategies are not widely
consumer focused due to which there

which has not only developed
stronger brand image productively,
and also leveraged higher keen active
growth.
is active working scenarios and also
productively there is shaking brand
goodwill for longer time factor
(Brezak, Vlastelicsa. and Kostić,
2019).
The Brew Dog Company uses premium price strategy for entering competitive
domains of price structure where the company business goals are also widely advanced and
largely worked on towards digital platforms efficacy at operational innovation. Whereas
Guinness Company has comparatively less attractive price strategy, where business is also
limited expanded.
Place
The place factor enables us to analyse how effectively the brand has widely
positioned itself it to be among wider aspects of new functional domains of wider effective
market reach, and also formed effective working productive wide goodwill among business
horizons.
The Brew Dog company Guinness
 Brew Dog company has wide
evocative market presence within
varied paradigms of large scale
presence among global space which
nourishes goodwill and brand image
widely. It can be also productively
analysed that by being available
among large number of stores, the
brand has build high technical focus
towards new creative horizons .
 The brand has less number of stores
among global levels which has made
presence limited, and also there is less
diversity aspects within business
horizons. This factor has
comparatively made Guinness
company consumer market reach also
limited for active growth, which
keenly reduces goodwill horizons.
 The brand has high presence among
digital platforms where there are
varied goals focused on larger scale
new domains, where products and
services can be widely easily availed
by consumers. This has wide
goodwill formed among consumers
 Guinness has less digital market
presence among varied domains
where the brand has productively less
competent goodwill, and also there is
less keen functional aspect for
ranging functional approach

variably, which has enhanced
stronger working goals.
(Armstrong, and et.al., 2018).
 Websites and digital market reach are
highly correlated for bringing on new
productive revenue standards, widely
there is also new scale worked on
which keenly works on for
technically productive functional
domains.
 It can be also analysed that Guinness
has variably less digital market
presence as compared with Brew Dog
company, whose keen scenarios are
widely lacking productive innovation
on varied aspects.
Promotion
There are various aspects of promotional attributes that can be understood to be
widely functional and also detrimentally worked on for gaining functional synergy which will
keenly enable quick analysis on various paradigms of varied quest horizons.
The Brew Dog company Guinness
 The Brew Dog Company uses various
innovative advanced functional
synergy for active promotion aspects
which gives productive boost to new
pertaining parameters of creative
horizons.
 The Guinness has less advanced
innovative promotion synergy among
products due to which the market
reach is widely limited, and also there
is no active work growth for
competitive promotional aspects
which have reduced new domains
work growth competency scenarios.
 Brew Dog company has strong
promotional synergy among products
and services where the active
functional scale of diverse promotion
scenarios are widely reached on for
targeting consumers actively.
 The brand has comparatively less
advanced functional reach within
promotion scenarios of working for
products and services, which has
reduced goodwill widely and also
there is less keen growth among
varied aspects within business
horizons.
 This factor can be also analysed as  Company has been unable to work on

there is stringent innovation and
larger functional goal innovation
among products services catering to
business demands , within connecting
on digital platforms (Chen, Van Der
Lans and Phan, 2017).
targeting people with new advanced
productive services and new
functional products, where there is
less active growth and also revenue
has limited growth reach among
audiences.
It can be understood with analysis of promotion factor that there are varied
differences within business horizons, where The Brew Dog company has been actively
growing on varied levels and also there is active promotion goals developed which has build
brand highly competent and strongly diversified. Whereas Guinness brand goodwill is widely
limited due to its less diversified working operations of promotion, which has made brand
less appealable among competitive industry.
CONCLUSION
The report has concluded various comparison factors within The Brew Dog company
and Guinness brand of beer producing which has widely formed large goal advancement
within varied aspects of target markets, where report has concluded Brew dog to be widely
available on advanced working synergy aspects. It can be also analysed within conclusion
that Brew Dog has been widely active on bringing new product, promotion, price and place
factors for new scale active growth as compared to Guinness which has build high range of
innovation and factored on larger determining horizons among goodwill paradigms. Study
has concluded analysis on principles of marketing where Brew Dog is successfully raising
new scale active growth and also larger active promotion aspects which has made brand
highly competent and advanced (Davcik and Sharma, 2016).

REFERENCES
Books and Journals
Armstrong, G. M., Kotler, P., and Brennan, R., 2018. Marketing: an introduction. Pearson
UK.
Armstrong, G. M.and et.al., 2018. Marketing: an introduction. Pearson UK.
Brezak, S., Vlastelica, T. and Kostić, S. C., 2019. ARE MARKETING
COMMUNICATIONS RELEVANT FOR THE PREPARATION OF
BU. TEME: Casopis za Društvene Nauke. 43(2).
Cateora, P. R.and et.al., 2020. International marketing. McGraw-Hill Education.
Chaffey, D., 2019. Digital marketing. Pearson UK.
Chen, X., Van Der Lans, R. and Phan, T. Q., 2017. Uncovering the importance of
relationship characteristics in social networks: Implications for seeding
strategies. Journal of Marketing Research. 54(2). pp.187-201.
Davcik, N. S. and Sharma, P., 2016. Marketing resources, performance, and competitive
advantage: A review and future research directions. Journal of Business
Research. 69(12). pp.5547-5552.