Brewdog: Evaluating Service Provisions, Data, and Recommendations

This report provides an overview of Brewdog, a multinational brewery and pub chain, analyzing its organizational structure, qualitative and quantitative data, and current service provisions. The report highlights issues related to negative PR and the impact of the COVID-19 pandemic on the business. It discusses the advantages and disadvantages of Brewdog's customer service and supply chain, noting challenges in employee motivation and departmental coordination. The report concludes with a recommendation for Brewdog to focus on improving leadership and communication with employees to enhance market share and overall performance. Desklib is your go-to platform for accessing a wealth of solved assignments and past papers.

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Table of Contents
INTRODUCTION...........................................................................................................................3
MAINBODY....................................................................................................................................3
Organizational overview.............................................................................................................3
Qualitative and Quantitative information....................................................................................4
Current service provisions of the organization...........................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
The concept of organization refers to the overall collection of peoples that are involves in
offering of support that is required in order to attain goals and objective of an organization. In
addition to this, it is also a social systems that consists of human relations along with effective
division of work in order to complete tasks in an optimal manner and achieve set goals. The
following report is based on Brewdog which is a multinational brewery and pub chain based in
Ellon, Scotland. The following report will highlight qualitative as well as quantitative data of the
chosen business. Moreover, it will discuss its various service provisions of the business and
evaluate its advantages and disadvantages. In addition to this the report will discuss various
recommendations that will help in achieving innovation within the organization.
MAINBODY
Organizational overview.
The organization is a multinational brewery as well as pub chin that is based in Ellon,
Scotland. The organization claims to be the number one craft brewer in Europe and was
established in the year 2007. the organization has over 70 bars world wide with around 800
employees (Smith., 2018).
(BrewDog Revenue)
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Qualitative and Quantitative information.
Qualitative information:
This form of information is descriptive as well as consist of findings that is bases on
collection of observations as well as interviews. In context to BrewDog, the organization has
encounters various issues in the recent times due to negative PR in the market that is related to
the issues with work ethics relative to employees. This has caused the brand to come under
negative market image. In addition to this, the situation has resulted in reduced sales as well as
growth of the organization. Moreover, the situation of COVID-19 pandemic has also affected the
business with various outlets of the organization closing down.
(BrewDog's Trends)
Quantitative information:
Quantitative information refers to the specific quantity along with amount or range. This
type of information is measure through unites over a period of time in order to calculate specific
position of a business. In context to BrewDog, the organization has a massive market in Europe
that allows the business to ensure is is able to stay competitive in the market relative to its rives.
In addition to this, it has the highest number of employees relative to other organization which
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allows the business to provide better customer service experience as well as atmosphere to its
customers.
(Market Position of BrewDog)
Current service provisions of the organization.
Customer service:
The aspect of customer service is crucial for an organization is order to provide suitable
support to customers. In addition to this, it helps a business to ensure it is able to establish
positive engagement with its customers and develop a loyal customer base. Moreover, it helps a
business to improve its brand image in the market and ensure the success of the business. In
context to BrewDog, the organization as vast number of employee that provide it assistance in
offering optimal customer service. Although it has faced difficulty in motivating its employees as
its leadership is ineffective in developing positive relations with its workforce. In addition to this,
this has also negatively impacted the overall brand image of the business in the market resulting
in reduced market growth.
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(Company Growth (employees))
Advantages:
 It helps a business to understand the perspective of customers through their experience as
well as feedback based on the products and services provided to them. It allows a business to develop strong bonds and positive relations with customers that
leaders to brand loyalty and enhanced brand awareness.
Disadvantages:
 It is crucial for the employee to be motivated in order to provide optimal customer
service to customers which requires effective leadership within the organisation.
 The aspect of customer serves require an organization to have a large number of
employees within their business in order to solve queries of customers in an efficient
manner which can be complex to handle.
Supply chain
The concept of supply chain consists of handling of production goods as well as their
effective flow within the business in order to keep the service optimal. In addition to this, the
service allows a business to reduce its operational cost and decrease the price of its products and
services which leaders to optimal performance and productivity of the organization. In context to
BrewDog, the organization has been able to have an effective supply chain relative to
procurement of essential goods for its products. Although the collaboration within the
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departments is ineffective due to disputes and grievances of the employees. This has develop
productivity and reduced performance of employees (Smith., 2018).
Advantages:
 It allows an organization to attain high quality products in an effective manner and reduce
the cost of operations a s well. This allows the business to enhance its offerings related to
products and services. It helps the business to develop optimal coordination within the various departments of
the organization which improves the overall productivity as well as performance of the
business.
Disadvantages:
 The supply chain service of the organization requires an effective structure that is
systematic in nature as well as difficult to control due to unforeseen situations.
 It can be difficult to promote coordination between various departs if there is lack of
leadership in the organization. This lead to the failure of achieving set goals and
objectives of the business.
Recommendation
From the above discussion it is recommended that the organization of BrewDog needs to
focuses on establishing its leadership and overall communication with its employees in order to
improve its operations in the market. This will allow the business to ensure it is able to capture
larger market share as well as size. The management of the business can use concepts such as
employee engagement programs in order to understand their employees and gain their
perspective.
CONCLUSION
From the above report it can be concluded that, it is vital for a business to have proper
relation with its employees in order to promote innovation within the business and have
effective decision making abilities. In addition to this, the organization must focus on enhancing
its services in order to ensure that it is highly productive and performs at optimal levels in the
market. The report was able to effectively highly the qualitative as well as quantitate data of the
chosen organization and how it operates in the market.
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REFERENCES
Books & Journals:
Smith, R., 2018. the BrewDog business story. Research Handbook on Entrepreneurship and
Leadership, p.403.
Smith, R., 2018. The rise of the underdogs: situating and storying ‘entrepreneurial leadership’in
the BrewDog business story. In Research Handbook on Entrepreneurship and Leadership.
Edward Elgar Publishing.
Online:
Company Growth (employees).,2022.[Online]Available
through<https://craft.co/brewdog#security-score>
BrewDog Revenue.,2022.[Online]Available through<https://craft.co/brewdog#security-score>
Market Position of BrewDog.,2022.[Online]Available
through<https://craft.co/brewdog#security-score>
BrewDog's Trends.,2022.[Online]Available through<https://craft.co/brewdog#security-score>
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