Case Study: BrewDog's Entrepreneurial Journey and Business Growth

This case study examines BrewDog, a craft beer company founded in 2007 by James Watt and Martin Dickie. The case explores BrewDog's entrepreneurial journey, including early successes like the Tesco deal and challenges with loan management. It highlights their innovative strategies, such as equity campaigns and political activism, demonstrating their unique approach to marketing and funding. The study analyzes the key lessons for startups, including understanding market competition, financial stability, and launching differentiated approaches. The case study also discusses the sustainability techniques adopted by BrewDog, including campaigns and charitable activities, that contributed to their competitive advantage. The assignment also provides an analysis of how BrewDog exemplifies entrepreneurial thinking, draws on the ecosystem for its startup, and offers valuable lessons for new businesses. The BrewDog case study provides a detailed overview of the company's growth, challenges, and entrepreneurial strategies.

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Case Study of Brew Dog
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Brew Dog Case Study and Entrepreneurship Thinking
Brew Dog in the market is known to be one of the famous and well established company
associated with the production of craft beer which was started in the year 2007 by James watt
and Martin Dickie. In the year 2008 the organization Brew Dog was awarded with young
entrepreneur from the business trust of Prince’s Scottish, along with this they were also rewarded
with the Tenon entrepreneur award in the session conducted by Scottish National Awards for
business.
The first and introductory stage of their business started with their new deal with the
organization TESCO where the company in the market demanded 200 cases of Brew Dog beer
for their 500 shops in the international market (Dennett and Page 2017). But under this
respective part in order to move further the organization had to move for bank loan in order to
adopt strong expansion to their production point and on the other part to for the installation of a
unique and differentiated bottling line. But under this respective part the core strategy and
entrepreneurial initiative adopted by the company was considered to be an ultimate failure in the
market where they the major reason to the respective problem was related to the issue of the
company’s existing loan and late payments in the international market.
The core strategy and entrepreneurship adopted by the organization to overcome the
respective issue caused to them in the market was through the method adopting advanced
changes in their payment system which included the process of lending and borrowing loans
from banks (Smith 2018). They introduced a massive system and process of Amazing deal in the
market from which many lenders were interested under the area of making negotiations with the
company Brew Dog to purchase their product. Brew Dog instantly targeted a lender with whom

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they made certain negotiations related to the system of Amazing deal. This technique and
strategy helped the organization in the part of expanding their brewing supply and facilities with
large companies like TESCO where beer form Punk IPA was considered to be the first success
factor their business in the market (Smith 2018). This category beer of Brew Dog enhanced
strong form of competition and uniqueness in the market which helped the company in the area
of remaining more sustainable and competitive in the market competition, along with this many
other supermarkets also stared ordering the product.
From the key parts that are associated with the innovative aspects related to Brew Dog
case study, being an entrepreneur in order to adapt strong and innovative performance in the
market competition, it is important to be completely passionate on what the business path
actually rely on along with having strong capability of adopting risk bearing qualities (Carol,
Federico and Thomas 2015). It is important to give more importance to the part of remaining
goal oriented towards what the actual target of the business is where for this the above mentioned
section of Brew Dog case study can be taken as the best example.
Techniques of Sustainability Adopted by Brew Dog
Some of the core major sustainability techniques and initiatives adopted by the company
to remain more competitive and adaptive in their market performance are mentioned below.
Campaigns
Under this respective part the organization was never afraid of any system and factors
that were related to court controversies where Watt and Dickie posed under the part of dragging
their business in the districts that were related to red light where this was considered to be the

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core part of the organization new and innovative system of funding campaign which was based
on “Don’t make us Do this equity for Punks”.
On the other hand the company took a different swipe in the area of politics at the
particular point of time when Brew Dog conducted a protest against for the prohibition on
“homosexual publicity” which was prior to winter Olympics in the year 2014 through the process
of launching a unique new beer label “Hello my name is Vladmir”. (Bamforth and Cabras
2016)
The strong approach made by the company was where they drove tank from the side of
Camden in the part of north London which was a part of their publicity stunt in order to raise
strong funds for the organization brewery. This changes all the negative publicity of the
company to positive part in the market.
Charitable Activities
 Foundation associated with the company Brew Dog was introduced in the year 2017
where they supported several charity related action in different parts of the world (Cabras
and Bamforth 2016).
 They also introduced their own series of TV show named Brew Dogs for a US based
cable channel. This helped the sale of the organization to increase at a rapid rate in the
international market.

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Key lessons for startup business as per Brew Dog case
 T first part involves, as per the case understanding the market competition, it is important
to find the right and suitable point of time to start strong business operation in the market
which was performed by Brew Dog.
 It is important to be more concerned in the part of evaluating financial stability of the
organization while starting the business where Brew Dog failed in the beginning bur later
came up with innovative financial strategies.
 The company must have the capability to launch a unique and differentiated approach in
the market in order to uplift their sales and revenue which involves the core strategy of
Brew Dogs launched charitable programs and campaigns to remain more sustainable and
competitive.

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References
Bamforth, C.W. and Cabras, I., 2016. Interesting times: Changes for brewing. In Brewing, Beer
and Pubs (pp. 15-33). Palgrave Macmillan, London.
Cabras, I. and Bamforth, C., 2016. From reviving tradition to fostering innovation and changing
marketing: The evolution of micro-brewing in the UK and US, 1980–2012. Business
History, 58(5), pp.625-646.
Carol, Y.Z., Federico, G. and Thomas, M.B., 2015. Competitiveness in a saturated market. A
case study of the Scottish craft beer industry. International Journal of Business and Social
Science, 6(8).
Dennett, A. and Page, S., 2017. The geography of London's recent beer brewing revolution. The
Geographical Journal, 183(4), pp.440-454.
Smith, R., 2018. the BrewDog business story. Research Handbook on Entrepreneurship and
Leadership, p.403.
Smith, R., 2018. The rise of the underdogs: situating and storying ‘entrepreneurial leadership’in
the BrewDog business story. In Research Handbook on Entrepreneurship and Leadership.
Edward Elgar Publishing.