BrewDog: Applying Organizational Behavior Theories to Improve Morale

This report analyzes BrewDog, a multinational brewery and pub chain, focusing on employee morale issues stemming from management practices. It explores organizational behavior theories, including Taylor’s Scientific Management, Henry Fayol’s Administrative Theory, Weber’s Bureaucracy Theory, and various motivation and leadership theories such as Maslow's hierarchy of needs. The report recommends adopting effective communication strategies to foster better interaction and feedback, thereby reducing conflicts and enhancing job satisfaction. The analysis concludes that addressing the lack of motivation through effective organizational behavior practices and leadership styles can significantly improve employee performance and overall organizational efficiency. The application of motivation theories is also emphasized to boost internal zeal and workforce performance within BrewDog.

Organizational
Behavior

INTRODUCTION
The current presentation has been based on BrewDog company which is a well-known
multinational brewery and pub chain based in Ellon, Scotland. UK. It was founded in 2007
by James Watt and Martin Dickie. The management of BrewDog is making a large number
of issues and controversies related with open letter accused by bosses that is fostering fear
and lack of motivation among employees at its workplace. Thus, current presentation is
based on analysing theories that can be applied by the BrewDog to have improve worker
morale.

Organizational Behaviour
Organizational behaviour is concerned with the understanding of human behaviour
in work environment and determines its impacts on job performance, structure,
motivation, leadership, communication etc. It has been seen and analysed in context
with the BrewDog that lack of effective communication and motivation is being
seen and analysed within the employees that can also be reduced and eliminated by
the having effective management and discussing in higher employee motivation.

Classical management theory:
Taylor’s Scientific Management Theory:
This theory suggests that productivity in any
organisation can be enhanced by application
and demonstration of applied sciences which
ensures and leads to the simplification of job
leads to increased operational productivity and
management.

Administrative theory by Henry Fayol
It is also a vital management theory given
by the Henry Fayol that comprise of a set
of 14 principles to ensure improved
efficiency and productivity in employees.
The main principles provided by the
administrative theory comprises of:

Weber theory of Bureaucracy
Implication and adoption of the Weber theory
comprises of formal rationality along with the
formalized decision making based on the
attitude and behaviour analysis of all
employees and their effective involvement
which ensures higher motivation level in the
employees of the BrewDog.

Theory of motivation
Motivation comprises of the process that initiates, guide and maintain an overall goal
oriented behaviour in employees along with acting as a driving force for having higher
performance and efficiency level. It has been seen that the BrewDog is facing the issue of
bossy attitude from the employer and having strict management that has created the issue
of lack of motivation within its employees. Therefore, adoption and making use of
motivation theory such as two factor theory and Maslow’s need hierarchy theory could be
made to have higher motivation in its employees.

Theory of leadership
Leadership comprises of art of motivating people to act in improved manner
along with guiding and directing them to have better achievement of
common organisational goal. A vital role is being played by the leadership in
motivating and guiding employees which comprises of many theory and
styles of leadership such as democratic leadership theory, autocratic
leadership theory, transformational leadership theory, etc.

Theory of culture
The culture of a form tends to underlying and
represent the core beliefs, values, assumption and
ways that are prevailed during the interaction and
social environment of a company. Application of
Charles Handy typology theory has been made to
ensure selection of effective culture within the
BrewDog frim.

Recommendation
Based on above presentation following recommendation can be made for
BrewDog to have higher motivation level in its employees:
• Adoption of effective communication is highly recommended for the
BrewDog as o tenures proper interaction and regular feedback from employees
which reduce chaos and conflicts along with leading higher job satisfaction.

CONCLUSION
On the basis of the above presentation, it has been concluded that lack of
motivation is a vital issue within a firm that leads to reduction in employee’s
performance and efficiency level. Summarisation has been made that
adoption of effective organisational behaviour and leadership ensure higher
motivation in employees. Finally, application of motivation theory also
supports higher internal zeal and improved workforce performance.

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