Brewdog Case Study: Innovation Theories and Business Application

This report provides an in-depth analysis of Brewdog's business development through the lens of innovation theories, specifically disruptive innovation and diffusion of innovation. It begins by defining and evaluating these theories, highlighting their principles, processes, benefits, and limitations. The report then applies these theories to Brewdog, examining the company's background, historical development, and potential future pathways. By applying disruptive innovation theory, the report explains how Brewdog has challenged established market norms and created a unique brand identity. Furthermore, the diffusion of innovation theory is used to understand how Brewdog has successfully introduced new products and services to consumers. The analysis includes recommendations for future development, leveraging these theoretical frameworks to guide strategic decision-making. This comprehensive examination offers valuable insights into how innovation theories can be applied to understand and guide business growth, particularly in dynamic and competitive markets.

Managing
Innovation

Table of Contents
INTRODUCTION...........................................................................................................................3
INNOVATION THEORY...............................................................................................................3
APPLICATION OF INNOVATION THEORY..............................................................................7
Company background.................................................................................................................7
Historical development...............................................................................................................9
Future development ..................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Innovation is the process of translating the ideas or invention into particularize level of
goods and services which is helpful in creating respective level of values. Innovation has the
clears level of application if deliberates level of informations along with imagination and
initiatives. This will be helpful in deriving greater and values form the resources which have
inclusions of generates and converts useful products.
In the business, innovation have the often resultants which is more level to be applied in
company inn order to have further level of satisfactions to the respective needs and expectation
to the development of customers (Cunningham, 2016). The import theories of innovation is all
about the disruptive innovation theory and Diffusion of innovation theory.
The former one have the clear level of providence over the explanation over the larger
companies to take into accounts for smaller ones. This is concept introduced disruptive
innovation. On the other hand, latter is considered to be an understanding on relation of adoption
of innovation along with action which is being influencing the choice of individual. In this report
there will be clear level of understanding in relationship to application of disruptive innovation
over the brew dog company, which is identified as the disruptive thinker as per there respective
strategy and customer offering marketing built in business.
INNOVATION THEORY
Disruptive innovation theory
Disruptive innovation is referring to technology which have the significant level of
application which effects the business in the way of market and industry functions. This is about
new technology development which have dramaturgically changes the way structure or industry
functions (Smith, 2018). This terms are having significant use of technology which upset
structure. There is development of disruptive technologies in the way they are casually
integrated. This is considered to have less easy to plans along with potential to more devastating
companies who have nor enough the level of attention. Due to the nature of disruptive the
innovation such as major addressing to rte new markets which is canned parts of higher or lower
end. This tends to have impacts in terms of huge profits and revenues which is belies cannot be
attained at fast level.
As per the valuation of theories , it have been clearly stated as there business journalists and tech
gurus have spent the past decade-plus claiming that whatever new gimmick they wanted people

to read about or invest in constitutes a disruptive technology. There have been more playing to
eruption completive innovations. This will be enforcing there forces over the existing businesses
to have radically think over there each and envy existence.
Principles of disruptive innovation
The five principles of disruptive innovation
The first principles of disruptive innovation is to think small. As per the perter ducker,
the effective innovation state form the small level. They are not grandiose.
The next is disruptive innovation s are turned out to be crappy as it targets the light or
non consumers who are actually begun over served by an existing product of respective services.
This may be results as the existing customer were not tended to be interested as the starting level.
Disruptive innovation id considered to be perfect combination's as there are many
thoughts which are actually being combined behind the wall to put form as an effective
innovation into a business.
The last is perfects level of applicability of the 70/20/10 portfolios which have the make
the applicability overall business tasks in making it more level of innovate. They tend to have the
serving of customer, paying employees and earn money in more perfect manner. So all about the
prattling of budgets which have impacts on embracive the creativity.
Process of disruptive innovation
On the research of disruptive innovation it has been identified that the is proper level of
synchronizing of developmental as the per the business model and the market factors. The
critical level of phases of the disruptive model in all about the emergence, niche market ans the
mainstream market. This phase will help in clearly forming the path towards disrupter.
The potentiality disruptive innovation have the merging the out to be technology into the
business model. The next is about the to have gains into foothold in the niche markets which will
be Turing out to be disrupters innovation taken into the account of the mainstream (Baird and
et.al., 2016).
It has also been found that the disruptive path which is being effect bye the different
level of perceptiveness and expectation of the respective level of market players. More is that
passion and perseverance in the key principles as the problem-solving are with combination's
which is actually making the finding rights.

This is considered to be entrants which will strategically manages the incumbents of different
perceptions in order to have minimization form incumbents to have respective irrupt into market.
Benefits
 It is helpful ins the more level of market expansion which can be through out the new
level of technology implementation.
 The next is about the development of new level of culture which have welcomes the
changes rather than ignoring them.
 This will be helpful in refurbish and revamps the current set of traditional level of
practices and policies..
 It is easy to have proper level of identification over accepting challenges and changes
along with having optimistic approach towards the technological development.
Limitation
 The theory is clearly focusing on the requisition of the separate strategy for the company
which is considered to be more level of successful. The strategy is trying t have the
major focus on the excepted level of issues along with opportunities which contraindicate
in the success ratio .
 The next is find out the futuristic markets which really difficulty to have judges and
figure out. Hence, the innovation tends to fail into market.
 Due to the nature of disruptive the innovation such as major addressing to rte new
markets which is canned parts of higher or lower end. This tends to have impacts in
terms of huge profits and revenues which is belies cannot be attained at fast level.
Diffusion of innovation theory.
The diffusion of innovation is considered to be model which helps the business to have clears
way to understand the consumerism perceptiveness in terms of adopting and engaging the new
level of products and technologies into the market. This companies have the development of
diffusion of technology as the time of launching the product and new services which is helpful in
introducing the existing level of products into the market in more successfully manner Nidagundi
and Novickis, 2017). On the there hand, as per the valuation of hypotheses of the diffusion of
innovation theory, as there is existence of outline of technologies along with other advancement
which is considered to be spread out throughout societies having the variability of wider option.

There is need a huge amount of stubbornness and thinking over making idea into an effective
innovation. The company should make accurate level of developmental as per effective strategy
of internet to attracts more level of customer regards the descriptive product and services.
This theory helps in seeking the knowledge reading's explanation how and why the idea
is need to be practices in respects to given potential perspective of time
Principles
The mains people who are parallel involved in the theory are such as the innovator, early
adopter, early majority, late majority and the respective level of laggards.
As per the respective discussion
Innovator is the one who is having willingness to take risk in order to have adopts different
technologies. Innovator has the risk in terms of tolerances as to have ultimatum to fail to absorb
respective failure.
Early Adopter is high degrees of Psion leaderships among adopting categories as they are
considered to be more level of aggressive but judicious towards the choices.
Early Majority is the adopter of longer span as than innovators and early adopters. The early
have the majority opinions and decisions which carry weight across adopt categories.
Late Majority is the arriving after the agave participants which have embraced innovation.
This in considered to be individual level of apparition reluctantly with mores skeptical than in
predecessor.
Laggards is the last stages of innovation. They have clearly had non opinion leaderships ans
averse thing which have respective perseverance' ans more spectrum than their predecessor.
Process
Knowledge- as it is the initial level of touch points in which knowledge matters as it
clearly represents the potential level of customer services (Seyfang and Longhurst, 2016). This
phase in tended to be constitution level of exceptionalism ans which will be helpful for company
in order to gain competitive advantage in market development.
The next in terms of persuasion as the consumer have the heartstrings in terms of
products, the company have also goal to make him consumer rewarding the purchasing of

product in more significant way. The more upside of company can have easy convey which
terns to be odd of sale in company development.
Decisions is regarding the individuals who have the understanding in terms of concepts
regarding respective level of benefit and limitation of innovation. This is in term of applicability
or acceptance and rejection. This is considered to be most difficult stage which is needed to have
proper acquiring over empirical evidence.
The next stage is about the respective level of implementations in which the individuals
have the implementation of innovation which is actually varying to different degrees between
situation. This is also helpful in determining the usefulness of the innovation along with
development in search new level for information at respective end.
Confirmation is considered to be an individual final decision with regard to have
continuous as per the innovation rate. This stage in considered to be both intra personnels and
interpersonal which to have confirmation if the group to make respective level of right decisions
making. Hence persuasion as the consumer have the heartstrings in terms of products, the
company have also goal to make him consumer rewarding the purchasing of product in more
significant way.
Benefit
The diffusion theory helps in having proper band clear level of explanations with regard
to the rates which have the consumer tendency to adopt in terms of new product and services at
more perfect level (Dearing and Cox, 2018). Therefore, the theory will be more level of helpful
in order to have marketers to clearly understand the existing level of trend which is occurring
into society.
The theory is also helpful for companies in order too warns the likelihood f respective
success or failure as per their introduction into market.
The four elements which have the clear influences over man spreading the new ideas is
the first of all innovation itself, the communication's channels, time and the other social systems.
This process has the heavy realization over the human capital development.
Limitation
 It does not the foster the particularity approach to have adaptions of the public health
problems.

 It is better to works with having proper adoption of behaviors rather than the
censoriousness or precipitation of behavior.
 The next is about the uphill climb as by and large customers aren't considered to be risk
taker, so it can be chore of companies in order to steer the new ideas towards re new
products (Törnblom and Vermunt, 2016).
 The next limitation in regarding the culture limitation as the companies are unveiling the
innovation which is not offer take culture into appropriate considerateness.
 As per the research it has been understood that there company marketeers have the
plenty level of early ans ate majorities which can be considered as heavy dose of
laggards.
APPLICATION OF INNOVATION THEORY
Company background
Brew Dog is maverick along with being craft beer brewing business which have been
founded by the James watt and marten dickie. It is the multinationals' brewery which have the
productiveness id the bottled and canned bottles with having the respective level of variety over
the styles such as major varsity of the container. The company has been awarded the 2008
prince Scottish youth business tryout young entrepreneur. The company has proper distributed
the bottle beers which is beings distributed into supermarket and exported world. The company
have started the mission in to order to have proper revolutionist the beer drink and the make the
proper more level of passionate about the masking people level of benefits are regarding
craftiness of beer (Miller, 2017). This is known as the world best known craft members along
with the fastest growing beverages as per the brands along with bar and crowdfunding.
The company is being identified to have the development of promotional activities along
with performances of stunt which is driving the fund form the other managers. This will be
helpful in creativeness the more demand in market palaces along with that the Providence of
Netflix subscriptions to achieve the goal of 25 million dollar as per specific goal and objectives.
On thee other hand the company tends to have the accelerates level of developmental as the per
the internet model which is helpful in increasing productivity and profitability in global
marketplace.

The brew dog have the implementation of business canvas model which is considered as
the great tools for overall structure development in significant way. Through the canvas model,
the company will lead to have development in terms of potential demand along with different
level value proposition which is being offered by distribute channel. The organization should
have proper level of considerateness over the different level of customer segments value
proposition , channels, customer relationships price structure. As this all the major level of
components of business canvas model (Acemoglu and et.al., 2018). The company should test to
provide quality of services with making the employee more level of training so that maximum
customer stratification could be provided. The staff member have the equivalent of knowledge
in more able to have identification in more geographical areas along with increase awareness of
consumer demand and desired This platform have the attraction over wide number of people.
The company has the proper developmental of plan for innovating succeed to organization which
is leasing as effective craft ans strong level connectivity over the respective business.
Historical development
Brew Dog is maverick along with being craft beer brewing business which have been founded by
the James watt and marten dickie. It is the multinationals' brewery which have the
productiveness id the bottled and canned bottles with having the respective level of variety over
the styles such as major varsity of the container. Within the few levels of years the company
have become the one which is best known for its craft along with the fastest growing berries
sandbar which is basically known for it beers, crowdfunding and bars. With the help of their
products they have successfully redefined British beer drinking culture and has brought
revolution in beer industry. Today they are Scotland’s largest independently owned brewery
producers who produces 200,000 bottles per month (Kahn, 2018). Brew dog is a disruptive
thinker. Their strategy is regarding the development of acculturates level of customer structures
along with range of marketing with respects to their brand products. The company have
implements there respective disruptive strategy which is considered be more level of helpful in
developing the differentiate d product and services into respective market. The implementation
of disruptive strategy have the personalisation in such as way of 14 years. The company is
basically known for its brand and promotion. There is uniqueness and memorable product which
masking its memorable identity in such as way-

 Tactical Nuclear Penguin (32% ABV): At the time there is introduction of beer because
it was one of the strongest beer that gave a tough competition to German brewer
Schorschbrau.
 Sink The Bismarck! (41% ABV): the time beer was introduced, it has been more level
of stronger as comparative to Tactical Nuclear Penguin which gave the tough level
tough competition to German brewer Schorschbrau
 The End of History (55% ABV): the brand is being famous for the world strongest
world’s strongest beer. Only 12 bottles were released and packed inside stuffed squirrels.
 Nanny State (1.1% ABV): it was an extremely weak heavily hopped bitter that brewed
as a result of criticism of their high strength beer.
 #Mashtag (7.5% ABV): It was based on an idea that was generated on twitter.
They have started there us the developing of new beers as the results of boring dominant UK
here there is large number of the fixed types if beers is being stereotactically. In 2009 their beer
became the fastest growing alternative beer brand (Berry and Berry, 2018). They broke people’s
perception about what world’s strongest beer can be by brewing Tactical Nuclear Penguin at 32
percent. This will be helpful in creativeness the more demand in market palaces along with that
the Providence of Netflix subscriptions to achieve the goal of 25 million dollar as per specific
goal and objectives. In the year 2010, the company have opened the strongest beers venues over
exporting brewed beer at 55 percent which is the strongest one. They have actually started
Einsteinian in the more the 52 countries. This is result of the disruptive innovation in order to
have grow and expansion their business in many ways as the today the best known organisation.
This makes the company more level of unique and captures more level of UK markets ans
promulgation of products contrariety different to other compositors.
Future development
The company have the ideas to have the developmental of coffee falser beers the result of the
perfect union of two award-winning varieties of coffee, Acacia and Bourbon, harmonized with
the light bitterness of hops and malt. It has a dark beige, creamy foam, and is said to harmonize
well with tiramisu, chocolate-based desserts, smoked pork, and semi hard cheeses (Nambisan
and et.al., 2017). This will be clear appreciation of the disruptive innovation as proving bear in
the flavour of coffee will be proving the disruptive innovation perfect combination's as there are
many thoughts which are actually being combined behind the wall to put form as an effective

innovation into a business. They tend to have the serving of customer, paying employees and
earn money in more perfect manner. So, all about the prattling of budgets which have impacts
on embracive the creativity.
This will be help of the company to have the in order to have identification of new market that is
of coffee lovers. The coffer lover will be amaze to treys the new level of coffer beer which will
be amazing. The company should have the proper level of implementation per the disruptive
innovation with gassing proper level of impersonation inter of nanotechnology. This company
should keep in mind the tester over value and quality in further level for expansionism.
CONCLUSION
From the above file, it can be summarized as, innovation have the often resultants which
is more level to be applied in company inn order to have further level of satisfactions to the
respective needs and expectation to the development of customers. The potentiality disruptive
innovation have the merging the out to be technology into the business model. The company
have started the mission in to order to have proper revolutionist the beer drink and the make the
proper more level of passionate about the masking people level of benefits are regarding
craftiness of beer. It has a dark beige, creamy foam, and is said to harmonize well with tiramisu,
chocolate-based desserts, smoked pork, and semi hard cheeses. This will be help of the company
o have the in order to have identification of new market that is of coffee lovers.

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