BrewDog: Solving Problems Using Organisational Behaviour & Theories

This presentation provides an analysis of BrewDog's organisational behaviour, focusing on the challenges the company has faced, including controversies impacting productivity. It applies management theories, specifically Taylor's scientific management approach and Maslow's Hierarchy of Needs, to evaluate these problems. Recommendations are made, including implementing effective HR management techniques and establishing an employee care team to address the toxic working environment. The presentation concludes that by applying management and motivational theories, BrewDog can tackle its issues and improve productivity, with the suggested recommendations potentially leading to significant positive changes within the company. Desklib offers a range of solved assignments and study resources to support students in understanding similar business challenges.

Organisational Behaviour

Introduction
 Organisational behaviour of an business
firm relates to its operational working and
respective standards of working for
attainment of desired goals and objectives
of the respective firm.
 The given presentation will develop
understandings towards various difficulties
faced in an organisational firm while
operating in a business marketplace.

Business overview
 BrewDog is a multinational brewery and pub
chain based in Ellon, Scotland and was
founded by James Watt & Martin Dickie in
2007.
 The provided company is well known craft
brewery operating in the UK although
several controversies about the firm is being
heard all around the world.
 The idea to incorporate the firm was nothing
more than 2 men and their dog sipping beer
inside the garage.

Business problem
 BrewDog although with its exceptional
working criteria leads had to face lot of
controversies which had adversely
impacted on productivity of the
respective business.
 The given company with its exceptional
working criteria had headlined multiple
well known newspaper in past years.

Management theory
 Management theories are refers to
collection of information and ideas
through which effectiveness of
management operations of the business
firm can be defined.
 Unpinning the theory, given stages of
theory defines with appropriate
techniques on the basis of which
certain business tasks are to be
regulated in the operational
environment of the corporate firm.

Evaluating problems by theory
 The scientific management approach given by Taylor defines effective working of the
corporate firm on the basis of four major elements;
 Science not rule of thumb
 Harmony, Not Discord
 Cooperative, Not Individualisation
 Development of employee's prosperity and efficiency

Motivation
 Motivational theory derives
company's working under set code
of conduct and helps manager to
implement changes in respect to
external business environment.
 The provided techniques engaged
working of company's staff under
the concise manner and enabling
the best possible use of business
resources of the company.

Evaluating problems by theory
 Derivates of Maslow's Hierarchy of Needs will be taken into consideration for solving
the business issue faced at BrewDog. Following are the elements of the given theory;
 Physiological needs
 Safety needs
 Social needs
 Esteem needs
 Self-actualisation needs

Recommendation
 On the basis of above information provided in the presentation there are several
recommendations which can be drawn to support effective management of business
problem being identified;
 HR management techniques: Managers at BrewDog are recommended to implement
effective HR management techniques through which better workplace employee
motivation can be enabled.
 Employee care: Through establishment of employee care team, given corporate issue
regarding toxic working environment can be solved.

Conclusion
 From the analysis of above presentation, it can be concluded that by implementing
theories and models of management as well as motivation business manager can tackle
issue or problem faced by a business firm.
 Furthermore, it can be said that complying to several recommendations drawn chosen
company can undergo significant changes that would regulate better productivity of the
corporate firm.

References
 Davies, R. 2021. ‘BrewDog
: from “Punk” Brewery to Beer Behemoth”. The Guardian. (Links to an external site.)
 Davies, R. 2021. ‘BrewDog
Co-Founder Apologies to Ex-Staff over “Toxic” Working Environment’. The Guardian
. (Links to an external site.)
 Makortoff, K. and Davies, R. 2021. ‘Former BrewDog
Staff Accuse Craft Beer Firm of Culture of Fear’ The Guardian. (Links to an external si
te.)

Thank-You