Discussion Post: Brewery Industry Analysis Using PESTEL and Porter's

This discussion post provides an analysis of the brewery industry, focusing on the application of PESTEL and Porter's Five Forces frameworks. The analysis delves into the influence of legal factors, such as employee acts and packaging regulations, and technological advancements within the industry. Furthermore, it examines the power of suppliers, particularly concerning the availability and pricing of raw materials like grains and packaging materials, alongside the competitive landscape, highlighting both small and large breweries. The post references key academic resources to support its findings, offering a comprehensive overview of the external factors shaping the brewery business environment. Desklib provides similar past papers and solutions for students.

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DISCUSSION POST
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1DISCUSSION POST
Discussion Post
From the case study, it can be relatively assessed that the Brewery industry and the Beer
company as a whole is greatly affected by the performance of the external forces which lie in the
external environment of the firm. In association with this, the two top factors related to the
PESTEL analysis and the Porters Five forces which affect the operations of the enterprise can be
highlighted in the following section:
PESTEL
Factor Influence
Legal Factors As the Alcohol Industry is a highly regulated
industry, the legal factors have a great
influence on the performance of the enterprise.
In association with this, the company is
considerably influenced by the employee act
and other packaging regulations as well
(Arthur et al., 2017).
Technological The new advancements in the industry with
respect to the breweries and related aspects
also influence the company and its related
operations.
Five forces
Factor Influence
Power of suppliers The power of suppliers refer to the suppliers f
the grains and packaging materials. In relation
to this, it can be considered effective that
presently there is a shortage of the cans and
very often there are minimum selling prices
which influence the Beer company operations

2DISCUSSION POST
(Gamble & Peteraf, 2016).
Threat of competition The threat of competition in the enterprise can
be considered to be very high. In association
with this, it can be considered effective to
mention that, there are various small breweries
as well as large brewers which act as a
competition to the firm.
Hence, from this analysis, the main factors influencing the Beer Company can be
mentioned to be the Technological factors Legal factors along with the Power of suppliers and
competitors.

3DISCUSSION POST
References
Arthur A.. Thompson, Strickland, A. J., & Janes, A. (2017). Crafting and Executing Strategy: the
quest for competitive advantage: concepts and cases. McGraw-Hill Education.
Gamble, Thompson, A. A., & Peteraf, M. A. (2016). Essentials of Strategic Management: The
Quest for Competitive Advantage. McGraw-Hill Education.