Change Management Strategies for UK Hotels Post-Brexit and COVID-19

This report analyzes the impact of Brexit and the COVID-19 pandemic on the UK hotel industry, with a focus on change management strategies. It examines how the Brexit decision has affected the hospitality sector, particularly in terms of revenue and operational changes. The report highlights the need for strategic adjustments within the industry, using the Rosewood Hotel as a case study. It explores the application of models like McKinsey 7S and Lewin’s Change Management Model to navigate the challenges and implement effective changes. The report also discusses various tactics, such as cancellation fees and digital marketing, that hotels can use to maintain revenue and attract customers. Ultimately, the report concludes that effective change management is crucial for the hotel industry to adapt and thrive in the face of economic and global changes, emphasizing the importance of strategic planning and customer-focused approaches.

The UKs decision to
leave the EU

TABLE OF
CONTENTS
 INTRODUCTION
 MAIN BODY
• In the current economic context, to what extent has an organization
with which you are familiar changed, or must change
• Strategic approach and tactical options are available to them in
handling this shift
• Other Strategies and Tactics
 CONCLUSION
 REFRENCES

INTRODUCTION
Change management is the process by which
all firms implement specific innovations and ideas in
response to changes, as well as numerous processes
from both internal and external sources. Change
management is being implemented in order to enhance
efficiency and generate a diverse market result by
enticing customers with fresh ideas and practices. This
PPT will go through all of the necessary modifications
for the present economic situation, as well as the
impacts of COVID- 19 pandemic

MAIN BODY
In the current economic context, to what extent has an organization
with which you are familiar changed, or must change
The Brexit which stands for ‘Britain Exit’, is a term used
for the decision of United Kingdom to cease to exist as the member
of the European Union. The effect caused adverse impact on the
various sectors in the UK. The Brexit affected the hotel’s revenues
but not to a large extent. The hospitality industry of the United
Kingdom has been hit hard by both Brexit as well as pandemic.

In comparison to previous methods, all sectors in the hospitality industry
have changed their working methods, and in the case of Rosewood Hotel, there are
some adjustments that may be performed in order to retain revenue and profit for the
organisation. The following are some changes done by the company which are
discussed below:
 Operations
 Finance
 Trends in Professional Roles
 Technology

Strategic approach and tactical options are available to them in handling
this shift
The change can be managed effectively through appropriate strategies and it
is important to avoid implement irrelevant changes in the organization. The
Hospitality sector faces a huge problem, it is critical that they manage and maintain
diverse plans for progress and expansion as well as revenue generation.

McKinsey 7S Model
The model is effective for maintain the environmental changes and further helps to get
deep insights into the organization.
 Strategy
 Structure
 System
 Skills
 Staff
 Style
 Shared Values

Lewin’s Change Management Model
It is the popular and effective model which aid to better understand the organizational as
well as structured change. The model comprises of three mainly stages which are as follows:-
 Unfreeze
 Change
 Refreeze
Kaleidoscope change model
The model aims to effectively analyses and consider the implementation options. Changes are
stated with three rings in this approach, with the outer rings providing the larger strategic
improvements that are required.

Other Strategies and Tactics
Aside from that, the organisation can use the following strategies and tactics are as follows:
 They can levy specific cancellation fees on customers who cancel their reservations unexpectedly,
allowing the hotel to make a profit.
 Booking online services can be maintained with different digital marketing areas and promotion
strategy, allowing the hotel's campaigns and special deals to be recognized to the general public.
 Hotels should aim to implement certain deals that allow them to sacrifice profit margins while
gaining loyal consumers in order to better retain their services.
 In addition, many techniques and tools will assist in better implementing the hospitality sector and
gaining loyal clients in a correct manner by creating a lot of profit and revenue in the coming years

CONCLUSION
The above PPT concludes the change management which leads to specific
adjustments in all of the organization's ideas and processes, so that customers are
persuaded to use such facilities and companies, resulting in increased profit.
Furthermore, it has been determined that specific models and techniques, such as the
McKinsey 7s model and so forth are briefly discussed, might assist in identifying the
necessary organisational changes

REFERENCES
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Enyioko, N., 2021. [Effect of Leadership Communication on Organisational
Behaviour.
Victoria, O., Olalekan, U. and Adedoyin, O., 2021. Leadership Styles and
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