Investigation: Globalisation's Impact on Mercure Hotels After Brexit

This research project investigates the multifaceted impact of globalisation on Mercure Hotels, a case study within the hospitality industry, following the United Kingdom's Brexit from the European Union. The study explores the positive effects, such as increased exposure to diverse cultures and potential job opportunities, alongside the negative consequences, including cultural barriers and challenges for smaller hotels. The research employs a mixed methodological approach, combining primary data collection through questionnaires and secondary data from literature reviews, to analyze the challenges and opportunities presented by Brexit and globalisation for Mercure Hotels' expansion and operations. The report includes a detailed literature review, research methodology, data analysis, and conclusions, offering insights into how Mercure Hotels can mitigate negative impacts and leverage globalisation for growth in the post-Brexit environment. The research highlights the importance of strategic planning, cultural sensitivity, and proactive measures to ensure the hotel's success in a changing global landscape.

RESEARCH PROJECT

Table of Contents
Title - “Investigation into the positive and negative impact of globalisation on organisation after
Brexit”. A study on Mercure Hotels................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Research proposal which clearly define question and hypothesis with literature review. . .1
Background of the Research ..................................................................................................1
Research Aim ........................................................................................................................2
Research Objectives ..............................................................................................................2
Research Questions ...............................................................................................................2
Rational and Significance of the Research ............................................................................2
Literature Review ............................................................................................................................3
Concept of globalisation.........................................................................................................3
Positive impact of globalisation after Brexit on Mercure hotels ...........................................3
Negative impact of globalisation after Brexit on Mercure hotels..........................................4
Different ways through which negative impact of globalisation after Brexit can be
overcome by Mercure hotels..................................................................................................4
P2) Research methods and approaches to primary and secondary research...............................5
Type of Investigation .............................................................................................................5
Research Approach.................................................................................................................5
Data Collection Tools.............................................................................................................5
Data Sampling Tools .............................................................................................................6
Time Scale..............................................................................................................................6
TASK 2............................................................................................................................................7
P3) Conduct primary and secondary research by using proper methods as well as techniques. 7
Ethical Consideration and access...........................................................................................8
P4) Apply appropriate analytical tools, analyse research finding as well as data.......................8
Data Analysis..........................................................................................................................8
TASK 3..........................................................................................................................................20
P5) Communicate research outcomes in an appropriate manner for the intended audience.....20

TASK 4..........................................................................................................................................20
P6) Reflection on the effectiveness of research methods and techniques.................................20
P7) Determination of the alternative research methodologies for the project...........................20
Conclusion ....................................................................................................................................20
REFERENCES .............................................................................................................................22
.......................................................................................................................................................22

Title - “Investigation into the positive and negative impact of globalisation on
organisation after Brexit”. A study on Mercure Hotels.
INTRODUCTION
Globalisation could be considered as an effective process, which helps business organisation
to develop their own influence at international level. It simple words, globalisation is something
where, an organisation started performing operations in global world, instead of doing business
at national level. It is being analysed that, at the time when a company expands its business, it
goes through a range of impacts of globalisation, which could be anything from positive to
negative (Barakat and et. al., 2015). On the other hand, term Brexit, can be defined as the
eviction of United Kingdom from European Union which has impacted upon business
organisations that are performing business at global level. Focusing on the hospitality industry in
particular, the impacts of globalization have had far reaching consequences, which have been
both positive and negative when United Kingdom got fully evicted from EU on March 29, 2019.
Firm which has been chosen in present investigation i.e. Mercure Hotels whose parental
organisation is Accor Hotels. Basically, Mercure was found in the year of 1967 by Gerard
Pelisson and Paul Dubrule. It’s first hotel was built in 1973 at Saint-Witz, France. In present
time, Meruce Hotels are looking forward to expand their business in cities of United Kingdom
like Cambridge, Canterbury, Chepstown, Derby and more. Due to Brexit, company has started
losing its site upon the locations due to rapid changes among political, technological, cultural,
legal and economic conditions of United Kingdom.
TASK 1
P1) Research proposal which clearly define question and hypothesis with literature review.
Background of the Research
Looking at the critical situation of business world, it can be said that organisations would
require to expand themselves in order to gain competitive advantage in present time (Bazilian
and Onyeji, 2012). It is being analysed that, a company who is performing business at domestic
level would require develop a long term plan, which mostly stays linked with globalisation
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where they are looking forward to expand their operations at global level (Gulmez, 2017). Going
global is one of the most essential requirement of an organisation but targeting emerging
economies is quite a different from going global. Due to Brexit, it brought both challenges and
the opportunities for companies that are looking forward to expand themselves. In present
context, Mercure Hotels,
Research Aim
Main aim of this research project is “To identify the positive and negative impact of
globalisation after Brexit on organisation”. A study on Mercure hotels.
Research Objectives
 To develop basic understanding about the concept of globalisation.
 To identify positive impact of globalisation after Brexit on Mercure hotels.
 To identify negative impact of globalisation after Brexit on Mercure hotels.
 Recommend different ways through which negative impact of globalisation after Brexit
can be overcome by Mercure hotels.
Research Questions
 What are the concept of globalisation?
 What are positive impact of globalisation after Brexit on Mercure hotels?
 What are negative impact of globalisation after Brexit on Mercure hotels?
 What are the different ways through which negative impact of globalisation after Brexit
can be overcome by Mercure hotels?
Rational and Significance of the Research
Basically, the main reason behind conducting the investigation on this topic is that, due to
Brexit, United Kingdom’s economy has become much more fruitful for the business
organisations that are looking forward to expand themselves. Considering this, many business
organisations like Meruce hotels within the hospitality industry from all over the world has
grabbed this as an opportunity to expand the business. Researcher has picked this topic in order
to gain the knowledge in regards to gain the knowledge linked with the benefits and challenges
linked with globalisation just when Brexit took place (Chen, Chiang and Storey, 2012).
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Literature Review
Literature review contains a critical evaluation and the integration of data through a number
of sources and a recognisance of any gaps in the review of literature and develops a knowledge
base for enhancing possibilities for future investigations.
Concept of globalisation
As mentioned by Patricia Fox and Stephen Hundley, (2011), globalisation concept can be
considered as link among individuals, businesses or different range of activities that are being
done at global level. It mainly consists of different factors like politics, culture or economic
integration that could create uncertainties for business organisations which are looking forward
to expand themselves. It also refers as the ability to moving forward and communicate with other
people or organisations at world wide scale in respect to conduct business operations globally. A
potential situational change that has taken place in the last few decades is the economic process
or globalisation of an organisation. Business firms are undertaking beyond national boundaries
in the pursuit of concern possibility. Globalization of business is recognised as the change in a
business from a firm related with a single country to one that runs their business operations in
multiple countries.
Positive impact of globalisation after Brexit on Mercure hotels
According to Crane and Matten, (2016), it can be said that business organisations that are
looking forward to expand themselves at international level like Mercure hotels, may face some
positive impacts just after when Brexit reached to an end, and these could be anything from
exposure to difference cultures, technological advancements, reduction within the seasonal
employment and boosts the economy and variety of International services and some of these are
described underneath:
 Exposure to different cultures: Globalisation along with the economy has impacted
directly upon travelling prices. With the help of this, it can easily be said that Mercure
hotels could easily help travellers within the United Kingdom to experience new cultures.
Since Brexit has made UK as an open economy, it will put positive impact upon profit
margins of Meruce Hotels after expansion among different cities like Derby and more.
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 More Job Opportunities: With in the United Kingdom, many employees belongs to
other nations of EU, resigned their jobs due to the fear that companies with UK, will ask
them to leave just when Brexit ends. Expansion of Mercure hotels within the cities of
United Kingdom will give opportunities to locals which might raise benefits to both
economy and to the company as well.
Negative impact of globalisation after Brexit on Mercure hotels
According to Firnkorn and Müller, (2012), there are a range of negative impacts that can
be seen of globalisation on hotels just when Brexit reached to an end. Basically, it could be
anything from language, cultural barriers, effects of small hotels and more. All of them are
described underneath:
Effects of Small Hotels: Just when Brexit reached to an end, many business hotels that
were working at small level has decided to expand themselves due to the open trade economic
conditions of United Kingdom. This may affect Mercure hotels' expansion and it's plan can also
be crashed as well regarding profits along with the productivity.
Cultural Barriers : Culture of both the countries (France and United Kingdom) differ
from each other and this might impact upon Mercure Hotels. Just when Brexit reached to an end,
locals of UK has started thinking to avoid companies that has expanded business due to the
difference among cultures.
Different ways through which negative impact of globalisation after Brexit can be overcome by
Mercure hotels
As given by Grayson and Hodges, (2017), negative impacts of globalisation, are
somehow not an easy tasks to be removed. In present context, some of ways through which
effect could easily be removed and these are given beneath:
Deep research before expansion: In present time, it can be said that for Mercure Hotels,
it will be required to do deep investigation just before business expansion among different cities
of United kingdom. This will help them in performing well with the uncertain nature of Brexit
act.
Events within the country: Any event like recession or any other natural disaster taken
place within the country, it is the responsibility of Mercure Hotels to work for the same in order
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to deliver relief to their customers and to the public within United Kingdom. It will reduce the
discomfort that public of United Kingdom was having with the alien hotel named as Mercure
Hotels.
P2) Research methods and approaches to primary and secondary research.
Research methodology is being considered as one of a crucial section for an
investigation, as it helps the researcher is selecting the right method, through which favourable
outcomes could easily be pulled out (Research Methodology, 2019).
Type of Investigation
It is the responsibility of the investigator to select the best methodology, which may aid
investigator in conducting the investigation in a dedicated time frame. Here, it can be said that
mainly there are three types of investigation, that can be done and these are qualitative,
quantitative and mixed methodological tools. In present context, researcher has used mixed
methodological technique, which will aid in pulling out favourable information for the topic i.e.
positive and negative impact of globalisation after Brexit on organisation.
Research Approach
Another vital most past of a research, it mainly consist with different range of approaches
like inductive, deductive and more. Particularly for this research, inductive investigating
approach is basically being utilised that will aid in in conducting proper analysis research with
the support of proper facts and figures (Hair Jr and et. al., 2015).
Data Collection Tools
Basically, there are two type of data collection tools, that are being utilised and these are
primary and secondary data collection tools and these are given below:
Primary Data Collection tool: Basically, there are a range of data collection tools
present within the primary research and these are: questionnaire, focus group, interview and
more. In present context, investigator has used questionnaire in order to collect the data.
Secondary Data Collection tool: Secondary research is mainly consist with tools like
books, journals, published articles, newspapers and etc. These are being used by researcher while
developing the literature review section.
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Data Sampling Tools
In the present investigation project random sampling tool is being used by the researcher
thus it is useful in accumulation of dependable information. Along with this, investigator has
also used a sample size of 40 respondents and these are public dealing with Brexit within the
United Kingdom.
Time Scale
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TASK 2
P3) Conduct primary and secondary research by using proper methods as well as techniques.
It is necessary for a researcher to perform the investigation, to use right methods along
with the techniques in order to commute the overall research in an effective and efficient manner.
With the help of this, it can easily be said that an investigator could conduct the research on the
chosen topic i.e. positive and negative impact of globalisation after Brexit on the organisation. In
present context, researcher has used questionnaire as the primary research method in order to
pull out relevant information (Lepoutre and et. al., 2013). On the other hand, secondary research
has also been utilised to enhance the authenticity of the overall investigation.
Cost, access and ethical consideration:-
Cost
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Based on the topic, which investigator has chosen, the overall cost that this research will
take is approximately to 69 Pounds Sterling. It will be required for the investigator to take in use
of internet, visit to the lecturer in order to resolve queries and more. All this will require a budget
for investigator to conclude the investigation in right time.
Ethical Consideration and access
This is consider as the most essential part of research which focuses toward ensuring that
the investigation must be conducted in an ethical manner and doesn't involve any unethical
practice. On the other hand, researcher must not manipulate the data and provide the accurate
information as well as result to the reader without any fake data. But in order to conduct research
effectively it is very essential that the researcher must be provided with adequate cost and time
so that it will be able to perform its operations involve in investigation effectively.
P4) Apply appropriate analytical tools, analyse research finding as well as data
Data Analysis
This is being considered as one of a crucial section that aid in collecting the authentic
data related to the research in a short span (Michie, 2011). In present context, a questionnaire has
been prepared which will help in pulling out favourable data and after that, thematic analysis is
also going to be done considering the questions based on primary research (questionnaire).
Questionnaire
Q1) Do you think if Mercure Hotels, will survive within the UK's business
market after Brexit?
Frequency
Yes 20
No 20
Q2) As per your point of view, what are the factors Mercure Hotels would
require to look into while expanding business within the United Kingdom's
cities?
Frequency
Cultural Factors 10
Economical Factors 10
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Legal or political Factors 10
Environmental Factors 10
Q3) What globalisation impacts will lead Mercure Hotels to sustain within the
uncertainty level of UK economy at the time of Brexit?
Frequency
Competitive Strike 12
Government Incentives 8
Increases Sales 10
Improve Profits 10
Q4) Is it required for Mercure Hotels to make alterations with the services as per
the requirements of travellers of United Kingdom?
Frequency
Agree 15
Disagree 10
Do not have any knowledge 15
Q5) What challenges Mercure Hotels, may face while expanding business at
International level?
Frequency
Cultural barriers 10
Language Barriers 12
Technological disruptions 18
Q6) Do you think if, Brexit has affected the whole tourism and hotel industry of
the whole world?
Frequency
Yes 32
No 8
Q7) What benefits Mercure Hotels can get through expanding its business at
international level?
Frequency
Enhancement of both profitability and productivity 18
Improved customer base 12
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