Case Study: Relocating Trans-World Bank After Brexit's Impact

This case study examines the impact of Brexit on Trans-World International Bank, headquartered in Melbourne, Australia, with a significant presence in London, UK. The bank faces challenges due to Brexit, including customer loss and deregulation, necessitating a strategic evaluation of relocation options within the EU. The case study evaluates potential locations like Ireland, Luxembourg, Paris, and Amsterdam, assessing their cost, benefits, and strategic advantages. The analysis recommends relocating operations to Amsterdam, highlighting its high per capita income and favorable business environment. The conclusion emphasizes the significant impact of Brexit on business operations in the UK and the EU, underscoring the need for strategic relocation to ensure continued business growth and profitability.

Case Study

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Evaluation of the three different location:..................................................................................4
Recommended course of action:.................................................................................................4
CONCLUSION...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In a current time, business entities are suffering business fluctuation and major impact on
business operations due to break down of operations or function at an optimised scenario. EU is
a mixture of different nation, whose aim is to work collaboratively to have major control over a
market at a bigger context of time (Biedermann, 2016). This is a combinations of nation, who are
into an agreement to do trade with mutual understanding to brings common relationship with
others. This report will be cover on Trans-world international bank, which is a leading bank
headquartered in city of Melbourne, Australia. As, business is to evaluate different centres as its
potential relocation. In response to this, assessment will also put its focus on recommended
course of action and also structuring new operational location.
MAIN BODY
European union has played major role in developing, conducting or implementing role of
business at a greater ratio. This was kind of collaboration, in which different nations such as UK,
France, Germany etc., are doing the collaborative business with major support of logistics and
also strategic relationship to enhance continuity of business operation at a greater period of time.
Australia based Trans-world international bank has viewed UK and its Brexit as same as like a
joke. Also, Trans-world bank of Board of directors thinks this as in same point of view. Along
with Australia, Trans-world is also located in London, UK which is their major location after city
of Australia. Due to Brexit, Trans-world bank is suffering with an issue of customer loss &
deregulation of business performance at a greater level (Michaels, 2016). Because of Brexit,
some of the strategic relationship has been broken with other countries of EU. This is majorly
severe to operate in this level of business functions for Trans-world bank needs to go for
strategic development in order to keep surviving business functions to enhance profitability on
an optimised zone. This was realised that EU needs relocation of their business process in other
location, which are part of EU or they will member of EU forever. For trans world bank,
location such as Ireland, Luxembourg, Paris, Amsterdam etc., to shift business operation to led
their major profit generation for longer period of time. Business entities are still not in believe
that, British is loosing around 513 million customer's and access to market. With this, Trans-
world bank are required to shift their business functioning from one location of London to

another, in response to continue its business firm's operation for longer period of duration. This
is noted that London as major location would not be because of its long back and also still with
hope to re-enter of Britain in EU again. This is highly prominent to evaluate each and every
location, its cost and benefits and recommending a major course of action in order to relocate
business operation on a greater zone or level.
Evaluation of the three different location:
This location can be secured as suitable location, as it has better business opportunities
and opportunity to manage cost components on an optimised state of time. This location doesn't
have any major barrier and may also have advantage of French speaking in different part of
world. French speaker's are majorly high in world, this will be an opportunity for Trans-world
bank's to operates in this location to take major advantage of business operation at a greater
scenario (Dhingra and et. al., 2016). France also have strong relations with other nation such as
USA, Canada, India, Russia top operates within their own business prominence or major
business advantages. Through this, Trans-world banks have major opportunities to get defence
support or productive resources. Amsterdam has huge level of tourism which is one major
support for Trans-world bank to build its business operations at a greater level of scope or
revenue generation. In an entire Europe is only one with zero conflict with any nation in an entire
world. Statutory relationship with this nation is good and per capita income of people are
relatively higher as compared to UK, on this basis, it would be suitable for Trans-world bank to
enhance their business operation at a greater terms of the business process.
Recommended course of action:
In order to led relocate business operation, this is highly proactive to led shifting of this
Trans-world bank operations to Netherlands as their preferred location to overcome the major
impact of Brexit, if in case they would be work in city of London. The major reason behind
choosing Amsterdam as its high per capita income of people with is suitable opportunity for
generate more and more revenue for this location to enhance business continuity for Trans-world
bank for longer period of time (Oliver, 2017). Before this, board of director needs to be loom for
FDI to enhance this process of shifting of business operation to the city of Amsterdam to get
enhance its durability for longer period of time.

In this context, trans-world will slow down its business operation in London, but they
will keep process of business operation continue till time of re-back of Britain in the EU. The
role of London is highly responsive to enhance business operations for longer period of time.

CONCLUSION
From this assessment, it is majorly concluded that Brexit has put major impact on process
of business functioning in UK and nation of European union to operate or doing trade with some
sources of statutory relationships or collaboration for longer period of time. Business status can
also be relocate to other location to led development or increment of business operation for
longer period of time.

REFERENCES
Books & Journals
Michaels, R., 2016. Does Brexit spell the death of transnational Law?. German Law Journal.
17(S1). pp.51-62.
Oliver, T., 2017. Fifty shades of Brexit: Britain’s EU referendum and its implications for Europe
and Britain. The International Spectator. 52(1). pp.1-11.
Dhingra, S., and et. al., 2016. The consequences of Brexit for UK trade and living standards.
Somai, M. and Biedermann, Z., 2016. Brexit: Reasons and challenges. Acta Oeconomica. 66(s1).
pp.137-156.