Marketing Plan: Situation Analysis for Brick and Bread Bakery Ltd

This report presents a marketing plan for Brick and Bread Bakery Allesley Limited, a new bakery in Coventry. It includes a situational analysis using SWOT to identify the bakery's strengths, weaknesses, opportunities, and threats. The report defines marketing objectives using the SMART framework, focusing on brand awareness and market share. It details the bakery's segmentation, targeting, and positioning (STP) strategies, along with its marketing mix elements (product, price, place, promotion). The promotional strategy explores digital marketing and advertising. Finally, the report defines the concept of 'value' and its link to customer needs and wants, providing a comprehensive overview of the bakery's marketing approach.