Analysis of CSR and Recommendations for Brico Devices Report

This Written Business Report focuses on the Corporate Social Responsibility (CSR) of Brico Devices. The report begins by outlining the purpose, target audience, and structure of the report. It then delves into the introduction, which provides background information on Brico Devices' recent CSR challenges and negative media coverage, highlighting issues related to employee working conditions, pay, and environmental practices. The report aims to explore CSR's significance for modern companies, conduct a CSR audit, and propose strategic recommendations. The methodology includes secondary source analysis and a survey of company employees. The report defines CSR and emphasizes its importance, discussing its benefits for businesses and the need for companies to consider social and environmental responsibilities. The findings section addresses key issues identified during the audit, including poor working conditions, low pay rates, unsafe waste disposal, and environmentally unsustainable practices. The conclusion summarizes the issues and their impact on Brico Devices' brand and reputation. Finally, the report offers recommendations for improvement, such as enhancing employee safety, restructuring the payment system, addressing employee complaints, developing energy management systems, and improving waste disposal policies.

Assessment Task: PWW: WBR Planning Template
Please plan your Written Business Report using the below template. Once complete, please upload to
eGrad for record-keeping.
Student ID Student Name
What is the purpose of the report?
Who is the report written for?
What information/content goes into the following five sections of the report?
Title(Give the report a relevant title readers of the report will understand)
Executive Summary
In the current business scenario, corporate social responsibility is a key element of the business
organization. With the rising issue regarding social and climate, a corporation uses CSR as a prominent
element for growth and future prosperity in around the world. Brico Devices has faced challenges
regarding CSR in recent media development. It is essential for an organization to evaluate and assess those
concerns and build a suitable solution to deal with this concern in future.
Introduction
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1. Introduction:
1.1. Background:
The recent development and negative coverage on the CSR activities of Brico devices have brought forth
massive damage to its brand. It has been supposed that a corporation is failed to offer good working and
healthy atmosphere for the employees, low pay rates, disposal of water in an unsafe way, and indulging
activities that environmentally non-sustainable.
As per the view of Doh, Husted, and Yang, (2016), it is significant for a corporation to make a strong
brand. In this way, it can use the brand equity in business in order to retain and influence the customers.
Schwartz (2017) illustrates that CSR is used as a procedure of initiation and responsibilities designed and
followed by the corporation and other regulatory bodies for the wellbeing of society and economy. It is
also illustrated that there is high correlation amid CSR of company and brand equity.
1.2. The aim of the Report:
 To explore the study of CSR and its significance for modern companies
 To conduct CSR audit
 To recommend the strategy as per the conducted audit
1.3. Methods:
For accomplish the aim of this investigation, the below method is used:
 Explore the understanding and analyzing the meaning of CSR and its benefit for business by using
different secondary sources
 Conduct survey through a questionnaire on employees of the company to identify the concern in
depth (Pai, Lai, Chiu, and Yang, 2015).
 Recommend the strategy after recognizing the concern found by the audit
2. Understanding CSR:
2.1. Meaning of Corporate Social Responsibility
As per the introduction part, it is stated that CSR is the initiatives of the firm to take accountabilities for
well being of society and environment. Setó-Pamies and Papaoikonomou (2016) stated that CSR activities
and accountabilities are not only built via company observation over the social and environmental
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accountabilities but also there is required to focus on regulatory section made by governmental bodies and
the information offered by the established environmental safeguard groups.
In the current scenario, customers are not only concerned regarding product quality they buy but also
focuses on the production of the company. Slack Corlett and Morris (2015) asserted that the modern
customers not only satisfied with the quality of the product but also they are highly concerned regarding
the responsibility of company over the environmental and social causes.
2.2. The Importance of Corporate Social Responsibility:
In the existing business scenario, CSR has become the essential standard of practice. The following are
certain benefits of using CSR practices:
 The CSR practices would offer the opportunity for the corporation and its different workforces to
contribute towards the society as well as environment (Rupp, Wright, Aryee, and Luo, 2015).
 CSR aids a company to create the favorable image that would indirectly or directly contribute with
regards to business.
 CSR also helps to generate the healthy and favorable atmosphere for employees at the workplace.
It also provided a productive result for the company in terms of attaining the aim of the corporation
(Husted, 2015).
Findings
Main Body (include 2 issues related to each of the following areas from your group audit)
Poor Working Conditions


Low Pay Rates

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
Unsafe Waste Disposal Practices


Environmentally Unsustainable Practices


Conclusion
After the investigation, it has been found that a corporation has a different issue regarding CSR. It is
getting affected adversely over its name and brands. There are different concerns faced by Brico Devices
related to CSR. It is concluded that the absence of adequate protection and defective ventilation system
creates the unhealthy work atmosphere for the employees. It is also summarized that dysfunctional and
absence of protective equipment in the wielding section, that gains the possibilities of accidents and
calamity. It can be also summarized that employees get low payment due to minimum wage government
policies.
Further, an employee complains with regards to payment have not been elaborated and met with a feasible
solution. Employee turnover is increasing due to management failure to come with a better solution for
overcoming the concern of employees. In addition, ex-employees are thinning regarding poor work
condition and payment concern of Brico Devices with the general public. It affects the name and brands of
the company to get ruined. In addition, the absence of efficient and effective energy management system
and maximum usage of fossil fuel and the non-degradable material is key CSR issue of Brico Devices. It
can be also concluded that poor waste disposable procedure and policies are another concern related to
CSR in Brico Devices.
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Recommendations
After the findings, it can be recommended that Brico Devices should equip more protective equipment for
their workforces in all the concerning departments. Further, all defective ventilation system should be
maintained or replaced to work effectively. The management should also focus on restructuring the entire
payment system and should release the awaiting bonuses and other compensations for the respective staff
(Jorge, and Peña, 2014). In addition, it could be suggested that all the complaint asserted by workforces
should be tabled and considered to develop the feasible solution. An efficient energy management system,
as well as environmental policy, should be developed and through this, usage of non-degradable materials
and fossil fuel should be declined and even eliminated if possible. Furthermore, it could be suggested that
an updated waste disposal policy should be synthesized for valuable disposal of the fiber and non-
degradable waste materials (Husted, 2015).
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References
Doh, J., Husted, B. W., & Yang, X. (2016). Guest Editors’ Introduction: Ethics, Corporate Social
Responsibility, and Developing Country Multinationals. Business Ethics Quarterly, 26(3), 301-315.
Husted, B. W. (2015). Corporate social responsibility practice from 1800–1914: Past initiatives and current
debates. Business Ethics Quarterly, 25(1), 125-141.
Jorge, M. L., & Peña, F. J. A. (2014). Determinants of corporate social responsibility and business ethics
education in Spanish universities. Business Ethics: A European Review, 23(2), 139-153.
Pai, D. C., Lai, C. S., Chiu, C. J., & Yang, C. F. (2015). Corporate social responsibility and brand advocacy
in business-to-business market: The mediated moderating effect of attribution. Journal of Business
Ethics, 126(4), 685-696.
Rupp, D. E., Wright, P. M., Aryee, S., & Luo, Y. (2015). Organizational justice, behavioral ethics, and
corporate social responsibility: Finally the three shall merge. Management and Organization Review,
11(1), 15-24.
Schwartz, M. S. (2017). Corporate social responsibility. UK: Routledge.
Setó-Pamies, D., & Papaoikonomou, E. (2016). A multi-level perspective for the integration of ethics,
corporate social responsibility and sustainability (ECSRS) in management education. Journal of
Business Ethics, 136(3), 523-538.
Slack, R. E., Corlett, S., & Morris, R. (2015). Exploring employee engagement with (corporate) social
responsibility: A social exchange perspective on organisational participation. Journal of Business
Ethics, 127(3), 537-548.
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